Airpush Explained

Airpush
Type:Private
Industry:Mobile Advertising
Foundation:2010
Location City:Los Angeles, California
Location Country:United States
Locations:Los Angeles
Bangalore
Num Employees:250+

Airpush is a private company founded in 2010 that provides bootstrapped mobile advertising platform.[1] [2] [3] [4] [5] [6] [7] It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK.[3] Airpush is based in Los Angeles, California with offices in Bangalore, India.[8] [9]

Airpush was founded in 2010 by company CEO and Interactive Advertising Bureau director Asher Delug.[8] [10] Airpush is a member of the Interactive Advertising Bureau.[10]

History

Airpush launched in December 2010.[9]

In June 2011, Airpush partnered with Nobotto, a Japanese developer of smartphone ad networks.[5] Nobotto used Airpush’s technology to distribute its ads in Japan.[5]

In July 2013, Airpush launched AirDSP, a mobile real-time bidding platform for advertisers.[11]

Airpush acquired Hubbl, a New York City-based developer of native advertising platforms, in October 2013.[1] [12] Hubbl was acquired for $15 million.[2]

Forbes ranked Airpush #2 on its 2014 list of America's Most Promising Companies.[13] In July 2014, Airpush received the DataWeek + API World 2014 award for Most Innovative Advertising Data Solution.[14]

In 2015, the company launched VirtualSKY, an advertising platform that allowed clients to create and place ads in virtual reality (VR) games and videos.[15] The platform is also able to track where consumers are looking during ads. VirtualSKY's first VR clients included PETA, Stand Up to Cancer and .[16] In 2016, Post Cereals worked with the VirtualSKY platform to create a VR campaign for Pebbles cereal.[17]

In 2016, Airpush released the mobi.info advertising platform. The platform allows app publishers the ability to monetize data collected by their apps whether or not the app shows an ad.[18] The platform may also allow consumers to see less ads, while increasing their relevance.[19]

Products

At launch, the Airpush platform utilized push notifications.[20] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and rich media advertisements.[21]

Airpush also offers AirDSP, a mobile real time bidding platform.[11] Included in AirDSP is Optimizer, which provides metrics and reports to advertisers.[11]

In February 2014, Airpush and OpenX launched AirX, a mobile private exchange.[22]

Criticism

Airpush has received criticism for utilizing push notifications.[7] [21] [23] In response, Airpush introduced options, which required end-users to opt into its service.[4] [7] [23]

Further reading

See also

Notes and References

  1. Web site: Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile. TechCrunch. 2014-01-08.
  2. Web site: Airpush has a bold new plan for native mobile ads (but won't tell us what it is). VentureBeat. 2014-01-08. 2013-10-11.
  3. Web site: Mainstream App Developers Get Native Ad Technology Boost from Airpush. AppDeveloper Magazine. 2014-01-08.
  4. Web site: Achterbakse ads in Android. ComputerWorld.nl. dutch. 2014-01-08.
  5. Web site: ノボットとAirpush、Android向けメッセージ広告で提携. CNET. ja. 2014-01-08. 2011-06-16.
  6. Web site: Airpush Buys Hubbl, in Continuing Adtech Boom. Business Insider. 2014-01-09.
  7. Web site: Livre-se dos anúncios indesejados em seu Android . PCWorld . pt . 2014-01-09 . dead . https://web.archive.org/web/20120411152408/http://pcworld.uol.com.br/dicas/2012/01/24/livre-se-dos-anuncios-indesejados-em-seu-android/ . 2012-04-11 .
  8. Web site: Airpush Acquires Mobile Advertising Developer Hubbl. 10 October 2013 . Los Angeles Business Journal. 2014-01-09.
  9. Web site: How AirPush bootstrapped its mobile ad network to $150M in revenue. Pando Daily. 2014-01-09. July 2013.
  10. Web site: Mobile Marketing Center of Excellence. IAB. 2014-01-09.
  11. Web site: Airpush Pushes Real Time Bidding With AirDSP And An Open API. TMCnet. 2014-01-09.
  12. Web site: Ad Network Airpush Buys Hubbl, Promises 1st Native Ad Platform. CMS Wire. 2014-01-09.
  13. Web site: America's Most Promising Companies. Forbes. 2014-03-19.
  14. News: DataWeek + API World 2014 Honors Advertising's Hottest Innovators. Mobile Marketing Watch . July 31, 2014.
  15. News: VR Pioneers Paving the Way for Virtual Reality's Takeover. Mobile Marketing Watch. Michael . Essany. November 24, 2015.
  16. Web site: Meet The Virtual Reality Ad Network. Business Insider. Lara . O'Reilly . March 11, 2016. November 17, 2016.
  17. Web site: VirtualSKY and Post are Changing the Bedrock Rules of Advertising with Fruity Pebbles VR Campaign. Mobile Advertising Watch. Michael . Wiser. July 12, 2016. November 17, 2016.
  18. Web site: Mobile Data Marketplace Creates Direct Path From App to Dollars. Advertising Age. Kate . Kaye . September 22, 2016 . November 17, 2016.
  19. News: Airpus Launches Mobile Data Marketplace Enabling App Monetization Without Ads. Mobile Marketing Watch. Michael . Essany. September 26, 2016.
  20. Web site: Interview with Airpush – the Future of Mobile Advertising?. 21 April 2011 . Android Authority. 2014-01-09.
  21. Web site: Follow-up Interview with Airpush – Developers and Android Users Both Win. Android Authority. 2014-01-09.
  22. Web site: OpenX And Airpush Unveil New Private Mobile Exchange. Ad Exchanger. 2014-03-19. 2014-02-03.
  23. Web site: How to defend your Android phone from annoying mobile ads. TechWorld. 2014-01-09.

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