Ai o Komete Hanataba o explained

Ai o Komete Hanataba o
Cover:SuperflyAio.jpg
Type:single
Artist:Superfly
Album:Superfly
Recorded:2007
Genre:Pop-rock
Length:4:53
Label:Warner Music Japan
Producer:Kōichi Tsutaya
Prev Title:I Spy I Spy
Prev Year:2008
Next Title:Hi-Five
Next Year:2008

is a song by Japanese pop-rock act Superfly. Used as Edison no Hahas theme song, "Ai o Komete Hanataba o" was released as the band's fourth single on February 27, 2008. The song was Superfly's break-through single, breaking into the Oricon physical singles chart's top 20. As of 2011, it is Superfly's most successful single, being certified as a million ringtone download, triple platinum as a cellphone download, and single platinum for digital sales.

Writing and background

The melody of "Ai o Komete Hanataba o" was first written in 1997 by Kōichi Tabo at age 15.[1] The song was re-arranged to be used as a song by the band in 2005, after Superfly had moved to Tokyo to pursue their musical career.[1] The song was performed at many lives performed by Superfly before their debut in 2006. While Tabo had already written basic lyrics for "Ai o Komete Hanataba o", they were replaced with new lyrics in 2006 after "Ai o Komete Hanataba o" had been chosen as the theme for the TV drama. The new lyrics were written by vocalist Shiho Ochi, who was assisted by former Supercar member Junji Ishiwatari.[1] The original version was titled the same and had the same theme of a person putting their feelings of love into a bouquet, however in the new version, Ochi changed the gender of a receiver, so it was a boy who received the bouquet.[1] Ochi based the lyrics around her own experience of giving a boy a bouquet of flowers.[1]

"Ai o Komete Hanataba o" felt like a restart to Superfly for vocalist Shiho Ochi, as it was her first solo release after Kōichi Tabo left the official band line-up, and her collaboration song with Jet, "I Spy I Spy."[2]

Promotion

The song was announced as the theme song for Edison no Haha on December 11, 2007, a month before the drama began airing.[3] This was the first time a song by Superfly was associated with a Japanese drama.[3] The producer of the drama, Shōichi Katō, decided to use Superfly for the theme song after being impressed by Superfly's debut single, "Hello Hello," feeling the "strong vocals" and "uplifting message" were fitting for the work.[3] The song was already written prior to the drama, and was chosen by Katō out of a collection of unreleased Superfly demos.[3]

In addition to its use in the drama, "Ai o Komete Hanataba o" was featured in commercials for paid download providers music.jp and Recochoku.[4]

Music video

The music video was directed by Shūichi Banba,[5] the first time Banba worked together with Superfly. He would become a regular collaborator, directing videos for songs such as "Hi-Five," "Koisuru Hitomi wa Utsukushii", "Yasashii Kimochi de" and "Wildflower".

The music video begins with a shot of a self-playing piano. Vocalist Shiho Ochi stands in front of a camera in a tented campground and sings "Ai o Komete Hanataba o". The camera is shown taking pictures of various other people at the campground, including two small children who hide behind their mother playfully. During the chorus, Ochi performs with men performing instruments, and her image is overlaid in psychedelic colors on the scene. Ochi picks up flowers from inside a box and throws them, becoming surrounded by flower petals. The final scene shows all of the camp members sitting down for a formal photograph.

Critical reception

HotExpress reviewer Takayuki Saito complimented Ochi's "freeing overwhelming vocalism" and Tabo's "excellent melody sense," as well as the lively arrangement.[6]

Chart rankings

Charts (2008)Peak
position
Billboard Japan Hot 100[7] 7
Oricon weekly singles[8] 13
RIAJ Reco-kyō ringtones Top 100[9] 7
Charts (2009)Peak
position
RIAJ Reco-kyō ringtones Top 100[10] 63
RIAJ Digital Track Chart Top 100[11] 81
Charts (2010)Peak
position
Billboard Adult Contemporary Airplay[12] 9
RIAJ Digital Track Chart Top 100[13] 40
Charts (2011)Peak
position
RIAJ Digital Track Chart Top 100[14] 91

Sales and certifications

ChartAmount
Oricon physical sales[15] 47,000<--46,707-->
RIAJ ringtone downloads[16] Million (1,000,000+)
RIAJ full-length cellphone downloads[17] Triple platinum (750,000+)
RIAJ PC downloads[18] Platinum (250,000+)

Release history

RegionDateFormatDistributing Label
JapanCD, digital downloadWarner Music Japan
[19] Rental CD

Notes and References

  1. Web site: http://www.oricon.co.jp/music/artistnews/d/624/ . ja:初のドラマ主題歌は、大切な人へのメッセージ . Oricon . Japanese . 2008 . July 13, 2011.
  2. Web site: Superfly 不安を乗り越え、もうひとつ先の夢へ . Yahoo! Music . Japanese . May 13, 2008 . July 13, 2011 . dead . https://web.archive.org/web/20120312034243/http://smash.music.yahoo.co.jp/pow_dtl/itv/powyjm00230/ . March 12, 2012 .
  3. Web site: Superfly 初のドラマ主題歌に決定! . Vibe Net . Japanese . December 11, 2007 . July 13, 2011 . https://web.archive.org/web/20111002080138/http://www.vibe-net.com/news/?news=0033066 . October 2, 2011 . dead . mdy-all .
  4. Web site: Superfly - タイアップ . CDJournal . Japanese . July 13, 2011.
  5. Web site: アーティスト名 Superfly 楽曲名 愛をこめて花束を . Space Shower . Artist Name: Superfly. Song Name: "Ai o Komete Hanataba o" . Japanese . July 10, 2011.
  6. Web site: Hot Express . ja:レビュー 愛をこめて花束を . Takayuki Saito . Hot Express . Japanese . May 18, 2011.
  7. Web site: Japan Billboard Hot 100 . Billboard Japan . March 10, 2011 . July 10, 2011 . https://web.archive.org/web/20120323015230/http://www.billboard-japan.com/system/jp_charts/hot100/page:172 . March 23, 2012 . dead .
  8. Web site: ja:愛をこめて花束を - Superfly . http://ranking.oricon.co.jp/free_contents/search/detail.asp?itemcd=751508&amp;samecd=1 . Oricon . Japanese . July 10, 2011.
  9. Web site: レコード協会調べ 3月度有料音楽配信チャート(「着うた(R)」)<略称:3月度レコ協チャート(「着うた(R)」)> . April 20, 2008 . . July 10, 2011 . Japanese. https://web.archive.org/web/20110623080122/http://www.riaj.or.jp/data/others/chart/w080420_1.html. 23 June 2011 . live.
  10. Web site: レコード協会調べ 12月度有料音楽配信チャート(「着うた(R)」)<略称:12月度レコ協チャート(「着うた(R)」)> . January 20, 2009 . . July 10, 2011 . Japanese.
  11. Web site: レコード協会調べ 2009年06月03日~2009年06月09日 <略称:レコ協チャート(「着うたフル(R)」)> . RIAJ . Japanese . June 12, 2009 . July 10, 2011 . dead . https://web.archive.org/web/20120422145654/http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2009f&weeklyCd=20090609&rankKbn=100 . April 22, 2012 .
  12. Web site: Adult Contemporary Airplay . Billboard Japan . May 10, 2010 . July 10, 2011 . https://web.archive.org/web/20120323015318/http://www.billboard-japan.com/system/jp_charts/adult_airplay/page:60 . March 23, 2012 . dead .
  13. Web site: レコード協会調べ 2010年10月06日~2010年10月12日 <略称:レコ協チャート(「着うたフル(R)」)> . RIAJ . Japanese . October 15, 2010 . July 10, 2011 . dead . https://web.archive.org/web/20120311131611/http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2010s&weeklyCd=20101012&rankKbn=50 . March 11, 2012 .
  14. Web site: レコード協会調べ 2011年04月20日~2011年04月26日 <略称:レコ協チャート(「着うたフル(R)」)> . RIAJ . Japanese . April 29, 2011 . July 10, 2011 . dead . https://web.archive.org/web/20120507033751/http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2011f&weeklyCd=20110426&rankKbn=100 . May 7, 2012 .
  15. Web site: オリコンランキング情報サービス「you大樹」 . . July 10, 2011. https://web.archive.org/web/20110716064722/http://ranking.oricon.co.jp/. 16 July 2011 . live. (subscription only)
  16. Web site: ja:レコード協会調べ 6月度有料音楽配信認定<略称:6月度認定> . http://www.riaj.or.jp/data/others/chart/w110720.html . . Japanese . July 20, 2011 . July 20, 2011.
  17. Web site: ja:レコード協会調べ 11月度有料音楽配信認定<略称:11月度認定> . http://www.riaj.or.jp/data/others/chart/w081220_3.html . . Japanese . December 20, 2008 . July 10, 2011. https://web.archive.org/web/20110623080812/http://www.riaj.or.jp/data/others/chart/w081220_3.html. 23 June 2011 . live.
  18. Web site: ja:レコード協会調べ 3月度有料音楽配信認定<略称:3月度認定> . http://www.riaj.or.jp/data/others/chart/w090420.html . . Japanese . April 20, 2009 . July 10, 2011. https://web.archive.org/web/20110623052957/http://www.riaj.or.jp/data/others/chart/w090420.html. 23 June 2011 . live.
  19. Web site: 愛をこめて花束を/Superfly . Tsutaya . 2008 . July 10, 2011.