Adornis.com explained

Adornis.com was an online jewelry retailer created during the 90's dot-com boom that later collapsed.

Adornis.com
Formation:1999
Type:Online jewelry retailer
Headquarters:Ireland: Moyne Park, Tuam, County Galway, Ireland[1]
USA: Suite 265, 411 West Putnam Avenue, Greenwich, Connecticut 06830, USA
Location:
Language:English
Leader Title:Founder
Leader Name:Declan Ganley[2]
Key People:Sean Ganley, Jeanne Daniels, Roy Albers, Marion Davidson[3]
Website:www.adornis.com

Origin

Adornis.com, Inc.[4] [5] was an online jewelry retailer[2] launched by Irish entrepreneur Declan Ganley[6] with co-founder Sean Ganley, brother of Declan, in 1999,[7] part of the dot-com boom[7] of the 90's. The company was funded through Ganley's private equity firm, the Ganley Group,[8] with $30m in equity funding, $30m in debt financing and a personal investment by Ganley of $5.5m.[9] The French investments firm Richemont Investments SA,[10] (a division[10] of Compagnie Financiere Richemont AG[8] [9]) paid approx $5m[10] to own 20%[2] [10] and the Irish internet firm Nua Internet Services[9] owned 10%.[2] Ganley owned around 40%,[8] with the remainder owned by three American hedge funds.[8] Adornis.com was a winner of Forbes magazine's 'Best of the Web' "Classic, contemporary and estate jewelry from less than $100 to more than $10,000. Browse or search by designer, product type, type of material and gemstone or price....Excellent product descriptions and multiple close-up views". Time magazine described Adornis.com as 'bauble central for luxury items' in Dec 1999.

Fate

It was valued at $25 million at one point[2] but collapsed and its stock was sold off to Overstock.com[2] for about $2m.[2] The remains were converted to Adornis.com Limited,[11] founded on 7 September 2001.[11] That company's latest annual return was filed on 31 December 2005.[11]

Notes and References

  1. Web site: CableBulgaria:Directors . 2017-04-05 . bot: unknown . https://web.archive.org/web/20010301214624/http://www.cablebulgaria.com/directors.htm . March 1, 2001 .
  2. http://www.independent.ie/business/selling-the-ganley-jewels-516943.html "Selling the Ganley jewels"
  3. http://luxurycouncil.com/the_aesthetics_of_luxury "The Aesthetics of Luxury"
  4. http://www.list-company.com/company-info/4028809a13dd74c80113ddac1a821169/Adornis-com-Inc-Jewelry-Connecticut-USA.shtml Adornis.com, Inc.
  5. http://www.jigsaw.com/id402324/adornis_com_company.xhtml Adornis.com, Inc.
  6. http://www.independent.ie/business/selling-the-ganley-jewels-516943.html "Selling the Ganley jewels"
  7. http://business.timesonline.co.uk/tol/business/article1061337.ece?token=null&offset=0 "Interview: Daire O'Brien: Prepared to take the broadband picture"
  8. http://archives.tcm.ie/businesspost/2000/11/12/story135240138.asp "Ganley denies Adornis has lost all its sparkle"
  9. http://www.electricnews.net/story/show/735378 "Off-line Adornis lays off top staff"
  10. http://www.alacrastore.com/storecontent/Thomson_M&A/Richemont_Investments_SA_acquires_a_minority_stake_in_Adornis_Com-954935040 "Richemont Investments SA acquires a minority stake in Adornis.Com"
  11. http://www.ukdata.com/numbers/E0347616.html Details for ADORNIS.COM LIMITED, company number E0347616