Adopt-a-Pet.com explained

Adopt-a-Pet.com
Company Type:Web service
Language:English
Founded:2000
Editors:-->
Ceo:Jeannine Taaffe
Services:Adoption for pets
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Intl:-->
Num Employees:-->
Subsid:-->
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Users:-->
Content Licence:-->

Adopt a Pet is an adoption web service that advocates pet adoption, gathering information from over 15,000 pet shelters in the U.S. and Canada, with a searchable data base.[1] [2] The web site promotes spaying and neutering of pets and pet adoption through conventional and social media presence, public service announcements, and interactions with local governments. Since 2015, Adopt a Pet has been offering its visitors manuals for pets.[3]

History

Adopt a Pet was founded in 2000 by David Meyer, Steve Abbey, Luke Montgomery, Amy Luwis, and Doug McKee as 1-800-Save-a-Pet.com. Initially, 1-800-Save-a-Pet.com was a program designed to end the overpopulation of companion animals in shelters in Los Angeles, California. The program was based on one-year research.[4] [5]

1-800-Save-a-Pet.com participated in a pet rescue effort in the aftermath of Hurricane Katrina in 2005.[6] [7]

In September 2008, the company changed its name to Adopt a Pet, In October 2008, Adopt a Pet partnered with Care2 to launch America's Favorite Animal Shelter contest. The winning shelters were awarded a total of $20,000 on December 4, 2008.[8] [9] The contest took place again in 2009.[10] [11]

In January 2009, Adopt a Pet launched a national ADOPT campaign accompanied by a poster created by Shepard Fairey using a photo by Clay Myers to raise awareness about adoption at the time President Obama was looking for a dog for his family.[12] This poster was on the cover of the Spring 2009 issue of Dog's Life Magazine and was fashioned after Fairey's Obama Hope poster.[13]

In April 2009, Adopt a Pet expanded its search to include, in addition to cats and dogs, rabbits, birds, and small animals (such as hamsters and guinea pigs), farm-type animals, horses, amphibians, reptiles, and fish. In May of the same year, it launched a social media campaign, "Social Petworking", introducing the capability to attach a photo to an email or to a Facebook page.[14]

In June 2010, Adopt a Pet paid tribute to Rue McClanahan, who was known as an actress and a supporter of pet adoption.[15]

In 2011, White Sox pitcher Mark Buehrle and his wife Jamie partnered with Adopt a Pet to create a public service billboard campaign to promote pet adoption.[16]

In 2021, Adopt a Pet was acquired by Kinship, a subsidiary of Mars, Inc. [17]

Executives

Notes and References

  1. Adopt-a-Pet.com Encourages Department of Homeland Security to Consider Recruiting Shelter Dogs for Sniffer Duty, Offers Help. PRWeb. July 2010. https://web.archive.org/web/20100726070605/http://www.prweb.com/releases/2010/07/prweb4295084.htm. dead. July 26, 2010. 2014-03-12.
  2. Kirkwood. Kyra. ADOPTION IS THE NEW BLACK The Evolution of the Adoption Movement. Dog's Life Magazine. Spring 2009. 7. 2012-10-31.
  3. Web site: Book Giveaway! Win a Free Copy of The Total Dog Manual From Adopt-a-Pet.com. 2015-11-14. Adopt-a-Pet.com Blog. en. 2019-11-02.
  4. Book: Doug McKee. An Analysis of the City of Los Angeles Pet Population and Attitudes Towards Pet Adoption and Spay/Neuter.
  5. News: Waters . Jennifer . Foreclosing on Fido. Financially overwhelmed owners abandon homes, with pets still inside . https://archive.today/20130128074441/http://articles.marketwatch.com/2008-03-27/finance/30723739_1_pet-owners-pet-abandonment-foreclosure-pets . dead . January 28, 2013 . November 5, 2012 . The Wall Street Journal . March 27, 2008 . Market Watch .
  6. News: More homes needed for Katrina animals. Atlanta Journal-Constitution. February 5, 2006.
  7. News: Esparza. Araceli. Rescued animals look for owners. Whittier Daily News. September 9, 2005.
  8. News: Royster . Aaron . HALT voted as top Arizona shelter . November 5, 2012 . The Daily Miner . November 5, 2008 . dead . https://web.archive.org/web/20120919202523/http://kingmandailyminer.com/main.asp?SectionID=1 . September 19, 2012 .
  9. News: Independent Animal Rescue Wins Care2 America's Favorite Animal Shelter Contest. November 5, 2012. WebWire. December 4, 2008.
  10. News: Low cost spay/neuter clinic likely in 2010 . November 5, 2012 . The Newnan Times-Herald . November 24, 2009 . dead . https://web.archive.org/web/20091126191951/http://www.times-herald.com/Local/Low-cost-spay-neuter-clinic-likely-in-2010-913200 . November 26, 2009 .
  11. News: McKamey Calls On Community Votes In Efforts To Win $10K From Care2. November 5, 2012. TheChattanoogan.com. November 9, 2009.
  12. News: Smith-Miles . Charmaine . Art for animals: Fairey creates poster for Adopt-a-Pet.com . https://archive.today/20130126020424/http://www.independentmail.com/news/2009/apr/10/art-animals-fairey-creates-poster-adopt--petcom/ . dead . January 26, 2013 . October 25, 2012 . IndependentMail.com . April 10, 2009 .
  13. Front Cover. Dog's Life Magazine. Spring 2009. 7. October 31, 2012.
  14. News: Adopt-a-Pet.com Launches Social Petworking Campaign . October 25, 2012 . Pet Product News . May 29, 2009 . dead . https://web.archive.org/web/20090607011048/http://www.petproductnews.com/headlines/2009/05/29/adopt-a-pet-website-launches-social-networking-campaign.aspx . June 7, 2009 .
  15. News: Adopt-a-Pet.com Pays Tribute to Friend and Supporter Rue McClanahan. https://archive.today/20140312083424/http://finance.paidcontent.org/paidcontent/news/read?GUID=13323361. dead. March 12, 2014. March 12, 2014. PRWeb. June 3, 2010.
  16. News: White Sox Pitcher Mark Buehrle Has A Message For Arizona: Adopt A Shelter Pet . https://archive.today/20130204205420/http://www.thestreet.com/story/11042084/white-sox-pitcher-mark-buehrle-has-a-message-for-arizona-adopt-a-shelter-pet.html . dead . 2013-02-04 . November 5, 2012 . The Street . 2011-03-14 .
  17. Web site: Gen-Z, Millennial Parents Opps: Adopt-a-Pet acquired by Kinship, increases spend (Score 18). www.winmo.com.
  18. Web site: Charity Navigator - Rating for Humane America Animal Foundation. www.charitynavigator.org.

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