Adobe Express Explained

Adobe Express
Developer:Adobe
Released: as Adobe Spark

Adobe Express, formerly Adobe Spark and later Creative Cloud Express, is a content creation tool developed by Adobe.[1] [2] [3] It is a cloud-based design platform where users can create videos, PDF documents, web pages, graphics and other digital assets. It is aimed at mainstream users, not professional graphic designers.

History

There were three mobile apps that were predecessors to Adobe Express:[4]

In 2016, Adobe unified these apps under the Adobe Spark brand and added a web version. In 2021, the application was relaunched as Adobe Creative Cloud Express, which was simplified to Adobe Express the next year.[5]

In 2023, Adobe launched Adobe Express for Enterprise,[6] and later that year, incorporated generative artificial intelligence into the product.[7]

Collaboration

In October 2022, Adobe announced a collaboration with Wix to extend Adobe Express capabilities to Wix users.[8] Adobe has also partnered with several organizations and companies, including Etsy, Meta and Mastercard.[9]

In May 2022, American singer GAYLE launched a campaign in partnership with Adobe that invites fans to use and share visual templates created with Adobe Express.[10]

In May 2023, Google collaborated with Adobe to enable Gemini users to generate images via Adobe Firefly and then modify them using Express.[11] [12] [13]

Notes and References

  1. Web site: Adobe Express innovations make content creation easy and productive . Nadine . Rogers . 20 Oct 2022 . 2023-09-28 . FutureFive New Zealand . en.
  2. Web site: Lardinois . Frederic . 2021-12-13 . Adobe launches Creative Cloud Express, an update to Adobe Spark . 2023-09-28 . TechCrunch . en-US.
  3. Web site: Tom . May . 2021-12-15 . Adobe launches Creative Cloud Express and confuses everyone: here's the skinny . 2023-09-28 . Digital Camera World . en.
  4. Web site: Adobe debuts Spark, a suite of mobile and web tools that lets anyone create visual content . Perez . Sarah . TechCrunch . 19 May 2016 . 26 October 2023.
  5. Compare the title of the Adobe Express home page on April 22, 2022 to April 23, 2022, via the Internet Archive
  6. Web site: Weatherbed . Jess . 2023-03-21 . Adobe Express for Enterprise improves creative collaboration . 2024-05-29 . The Verge . en.
  7. Web site: Weatherbed . Jess . 2023-08-16 . Adobe Express rolls out new generative AI features . 2024-05-29 . The Verge . en.
  8. Web site: Teaming with Wix and introducing the Adobe Express Embed SDK . Rogers . Nadine . CMOtech Asia . 21 October 2022 . 26 October 2023.
  9. Web site: Adobe courts SMBs with the help of Etsy, Meta, Mastercard . Stephanie . Condon . 2022-10-17 . 2023-10-24 . ZDNET . en.
  10. Web site: Adobe on Its Collaboration with 'abcdefu' Artist GAYLE . 2022-11-05 . 2023-09-28 . Little Black Book . en.
  11. Web site: Wiggers . Kyle . 2023-05-10 . Google partners with Adobe to bring art generation to Bard . 2023-09-28 . TechCrunch . en-US.
  12. Web site: Schwartz . Eric Hal . 2023-06-09 . Adobe Express Mobile App Embeds Firefly Generative AI Tools, Google Bard Integration to Follow . 2023-09-28 . Voicebot.ai . en-US.
  13. Web site: 2023-06-08 . Adobe partners with Google to bring AI image generation capabilities to Bard . 2023-09-28 . The Indian Express . en.