Adidas Runtastic Explained

Runtastic GmbH
Type:	Subsidiary
Predecessor:	Adidas miCoach
Hq Location City:	Pasching
Hq Location Country:	Austria
Num Employees:	280
Parent:	Adidas

Runtastic GmbH is a digital health and fitness company from Austria.

On 5 August 2015, Adidas bought Runtastic for €220 million ($240 million).^{[1] [2]}

On 25 September 2019, Runtastic was rebranded to Adidas Runtastic.^[3]

History

The idea was made during a project at the University of Applied Sciences Upper Austria^[4] for tracking sailboat races.^[5]

The company was founded in 2009 by Florian Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger in Pasching, Upper Austria.

In August 2015, it was announced that Adidas had bought Runtastic out for €220 million ($240 million), this included the 50.1% stake Axel Springer bought in the company back in 2013, making Runtastic owned by Adidas.^[6]

At the beginning of 2019, Runtastic was making two apps. These were rebranded in September of the same year. The "Runtastic" app was rebranded to the "Adidas Running" app, and the "Results" app was rebranded to the "Adidas Training" app.^[7]

Reception

The mobile devices used all the systems in the devices (e.g., GPS-tracking, audio and video recording and playback, web-syncing, social sharing). This can be seen in reviews of company products, for example from The Verge,^[8] TechCrunch,^[9] VentureBeat,^[10] or The Next Web.^[11]

Bibliography

Runtastic and its products have been made into books and articles, some of which have been listed and commented here (APA 4th Ed.):^[12]

• Andrea Zajicek. (2011). Social Comm. Norderstedt: BoD. Page 228.
• Hubert Beck. (2012). Das große Buch vom Marathon — Lauftraining mit System. München: Stiebner Verlag. Page 307.
• Reiner Wichert, & Birgid Eberhardt. (2011). Ambient Assisted Living. Berlin: Springer. Page 287.
• Stefan Bölle. (2012). Joggen mit dem Handy: Zur Eignung von Smartphone-Apps als Trainingsbegleiter. München: Grin Verlag. Page 44.
• Stephan Verclas, & Claudia Linnhoff-Popien. (2011). Smart Mobile Apps. Berlin: Springer. Page 22.
• Tom Rosenkranz. (2012). Marketing im Outernet: Was kommt nach Social Media? München: Grin Verlag. Page 9.

See also

• AllTrails
• Apple Health
• Endomondo
• Google Fit
• MSN Health & Fitness
• Runkeeper
• Strava

Notes and References

1. Web site: Athletic Apparel Producer Adidas Buys Fitness App Maker Runtastic For Over $200 Million. 2015-08-05. Android Police. en-US. 2019-09-25.
2. Web site: Adidas acquires mobile fitness company Runtastic for $239M. 2015-08-05. VentureBeat. en-US. 2019-09-25.
3. Web site: Runtastic becomes Adidas Running four years after acquisition. 2019-09-25. Android Police. en-US. 2019-09-25.
4. Web site: University of Applied Sciences Upper Austria .
5. Web site: Interview with Runtastic team in 2013. research2guidance. 26 May 2018. Ralf-Gordon Jahns. 8 July 2013 .
6. Web site: Natasha Lomas. Runtastic Acquired By Adidas For $240M. TechCrunch. 5 August 2015. 26 May 2018.
7. Web site: 2019-09-25. Runtastic and Adidas Give Athletes Unique Rewards and Benefits With New Adidas Running and Adidas Training Apps – Runtastic Mediacenter. 2020-09-10. Runtastic Mediacenter. en.
8. News: Bryan Bishop . 28 July 2012 . Runtastic Pro for Android turns your running routines into movies courtesy of Google Earth . . 26 May 2018 .
9. Web site: Rip Empson . 30 October 2012 . Aiming To Be A Full-Service Fitness Platform, Runtastic Launches New Indoor App Suite; Hits 14M Downloads . . 26 May 2018 .
10. Web site: Rebecca Grant . 1 August 2012 . Runtastic Pro lets you see and feel the burn with 3D video footage of workouts . . 26 May 2018.
11. Web site: Runtastic sprints past 14m downloads, and launches four fitness apps for homebodies . Paul Sawer . 30 October 2012 . The Next Web . 26 May 2018.
12. Please see Google Books for more results. Retrieved from Google Books Search Page (25 February 2013).