Byyd Explained

byyd
Type:Private
Foundation:London, U.K.
Founder:Victor Malachard, Paul Childs, Wesley Biggs
Location City:London
Location Country:U.K.
Area Served:Global
Industry:Mobile advertising

byyd (formerly Adfonic) was a mobile advertising buying platform that gave advertisers and agencies access to global mobile web and app inventory. It filed for administration in April 2016 [1] and ceased trading a month later.[2]

History

The company was founded in 2008 by Victor Malachard, Paul Childs and Wesley Biggs, and the service launched in July 2009.[3] It secured funding in 2010 and 2011,[4] [5] and in April 2011 was the only mobile advertising company to make the final Telegraph Tech Start Up 100 list.[6] In December 2011, the company won 'Angel or VC-Backed Business of the Year' at the Startups Awards.[7]

In October 2012, it released its mobile Demand-side Platform (DSP) called Madison.[8]

Rebranding

In March 2014 the company changed its name from Adfonic to .[9] [10] As part of the rebrand, the company structured its areas of business around two offerings: software as a service solution byyd pro; and byyd media, a managed solution for planning and executing mobile ad campaigns.[11]

Notes and References

  1. Web site: UK mobile ad tech specialist Byyd files for administration . The Drum . 2016-04-25 . 2016-04-25.
  2. Web site: Byyd administrators fail to find buyer . The Drum . 2016-05-21 . 2016-05-21.
  3. Web site: Adfonic Launches Mobile Ad Exchange . Mobile Marketing Magazine . 2014-03-27 . 2014-03-31 . https://web.archive.org/web/20121113221918/http://www.mobilemarketingmagazine.co.uk/content/adfonic-launches-mobile-ad-exchange . 2012-11-13 . dead .
  4. Web site: Mobile ads marketplace Adfonic pulls in more personnel and cash | TechCrunch . Eu.techcrunch.com . 2010-09-10 . 2014-03-31.
  5. http://paidcontent.org/article/419-adfonic-raises-7.9-million-to-grow-its-mobile-ads-auction-business/
  6. Web site: Start-Up 100 . Start-Up 100: A-Z . Telegraph . 2011-04-05 . 2014-03-31.
  7. Web site: Startups . The . Angel/VC-backed Business of the Year 2011 - Startups Awards by Startups.co.uk: Start up a successful business . Startups.co.uk . 2014-03-31 . dead . https://web.archive.org/web/20130528163838/http://www.startups.co.uk/angel-or-vc-backed-business-of-the-year_3.html . 2013-05-28 .
  8. Web site: Adfonic October 30, 2012 6:00 AM . Adfonic Introduces Madison, the Smarter Mobile DSP - Yahoo Finance . Finance.yahoo.com . 2012-10-30 . 2014-03-31.
  9. Web site: Adfonic Rebranded as byyd NetworkRoundUp . Networkroundup.com . 2014-03-31.
  10. Web site: Adapting to Change . Mobile Marketing Magazine . 2014-03-27 . 2014-03-31 . dead . https://web.archive.org/web/20140331052346/http://mobilemarketingmagazine.com/gc-jaywing-responsive . 2014-03-31 .
  11. Web site: Adfonic rebrands to byyd to emphasise its mobile DSPGoMo News . Gomonews.com . 2014-03-31 . https://web.archive.org/web/20140331052348/http://www.gomonews.com/adfonic-rebrands-to-byyd-to-emphasise-its-mobile-dsp/ . 2014-03-31 . dead .

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