| Addition Elle | |
| Fate: | Parent Company, Reitmans, announced closing of all Addition Elle stores on . |
| Foundation: | in Montreal |
| Location City: | Montreal, Quebec |
| Locations: | 139 |
| Area Served: | Canada |
| Key People: | Janice Leclerc Jeff Ronald |
| Industry: | Apparel and accessories retail |
| Products: | Women's clothing Lingerie |
| Num Employees: | 16-50[1] |
| Parent: | Reitmans |
Addition Elle was a Canadian clothing store chain that sold plus-size clothing. It was established in Montreal and sold to Reitmans in 2001. It closed all 74 Canadian locations Aug 15, 2021.[2] Addition Elle clothing line can now be found at sister store, Penningtons.[3]
The name of the store (not affiliated with Elle magazine) is a pun on the French word additionelle, which translates to additional in English. The company was established in Montreal in 1980, and sold to Reitmans in 2001.[4] Addition Elle had 139 locations across Canada.[5] All clothing comes in at least a ladies' size 14 and goes up to size 26.[5] The target demographic of the store is full figured women between 18 and 49 years of age. Some stores also sell bras and other lingerie items.[6] Prior to the restructuring of Reitmans Ltd and the closing of all stores in Canada, Addition Elle stores were usually located in shopping malls, but a few were standalone big box stores.
Sportswear, career apparel, and casual designs are the basic staples of all Addition Elle franchises.[7]
Jessica Biffi, who was a former contestant on the reality show Project Runway Canada, designed a collection of clothing for Addition Elle for the spring 2010 fashion season.[8] [9]