Addicted to Life (Campaign) | |
Key People: | Mammootty (Promoter) |
Website: | http://www.addictedtolife.in |
Addicted to Life [1] is an anti drug campaign aiming to create awareness on drugs, including alcohol. It was launched in Kerala, India by the Chief Minister Oommen Chandy on 6 August 2014 with the backing of the excise department and the Kerala state Beverages Corporation. The campaign has been a success from its initial stage itself.[2]