Adam Ferrier is an Australian psychologist, writer and creative strategist.[1]
| Adam Ferrier | |
| Nationality: | Australian |
| Occupation: | Psychologist |
Ferrier holds bachelor's degree in Commerce and Arts (Psychology) from Murdoch University, Postgraduate Diploma in Psychology from Bond University and Master of Psychology (clinical) from Western Sydney University. His masters thesis was on 'Identifying the underlying constructs of cool people'[2] (Published on Figshare[3]).[4] [5] [6] [7]
Ferrier started work for Corrective Services NSW as a psychologist, before joining marketing consultancy Added Value, here he was a cool hunter and also published his thesis on cool. He then left to work at Saatchi & Saatchi.
Ferrier then co-founded Naked Communications, APAC. Naked embraced a behavioural change model whilst building brands and was one of Australia's most successful agencies. After selling Naked Adam co-created THINKERBELL - where he practices 'measured magic' - bringing together marketing science and hard core creativity. Thinkerbell was named Mumbrella's Creative and PR and Full Service Agency of The Year.[8] [9]
Ferrier co- hosts a podcast called Black T-Shirts: XXL Creativity for Marketers, and co-hosts Disrupt Radio's Enterprise Breakfast with Libbi Gore.[10] He is a regular panelist on TV shows Gruen, The Project, Sunrise #mastersofspin, Celebrity Apprentice, Australia's Next Top Model, and Man Up.[11] He had a weekly segment on national radio station MMM, and ABC, where he campaigned against the evils of smoking .[12] He has commentated and/or written for TIME, The Australian, Mumbrella, B&T, Fast Company, The Guardian and the Wall Street Journal.[9] [13] [14]
Ferrier has published two books on marketing: The Advertising Effect: How to Change Behaviour (Oxford, 2014) and Stop Listening to the Customer: Try Hearing Your Brand Instead (Wiley, 2020). He has also contributed to other books and has created a board games called The Analyst (a game), published by After8 Games.[15] [16] [17]
Ferrier is married to Anna, and has two children.