Ad fatigue explained

In marketing, ad fatigue refers to the declining effectiveness of similar advertising to consumers due to fatigue leading to poor engagement.^{[1] [2]}

Ad fatigue can be delayed through repetition variation.

Consumers are countering ad fatigue through ad blocking.^[3]

See also

• Audience saturation

Notes and References

1. News: Sattler . Marcel . Council Post: How E-Commerce Businesses Can Bounce Back From Ad Fatigue . 25 July 2024 . Forbes . Sep 30, 2022 . en.
2. News: Licano . Leslie . Every Penny Counts: How Your Marketing Can Avoid Ad Fatigue . 25 July 2024 . www.adweek.com . 7 December 2023.
3. News: Harding . Scharon . Imperfect Linux-powered DIY smart TV is the embodiment of ad fatigue . 25 July 2024 . Ars Technica . 22 July 2024 . en-us.