| Alt Name: | Advertising Genius Lee Tae-baek | ||||||||
| Native Name: |
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| Genre: | Workplace drama Romance | ||||||||
| Director: | Park Ki-ho Lee So-yeon | ||||||||
| Starring: | Jin Goo Park Ha-sun Jo Hyun-jae Han Chae-young | ||||||||
| Composer: | Oh Joon-seong Lee Im-woo | ||||||||
| Country: | South Korea | ||||||||
| Language: | Korean | ||||||||
| Num Episodes: | 16 | ||||||||
| Executive Producer: | Lee Jae-young Yoo Geon-shik | ||||||||
| Producer: | Kim Jin-woo | ||||||||
| Editor: | Han Ok-geum | ||||||||
| Location: | Korea | ||||||||
| Cinematography: | Uhm Joon-seong Lee Young-seob | ||||||||
| Runtime: | 60 minutes Mondays and Tuesdays at 21:55 (KST) | ||||||||
| Company: | Raemongraein Co., Ltd. | ||||||||
| Channel: | KBS2 |
Ad Genius Lee Tae-baek is a 2013 South Korean television series starring Jin Goo, Park Ha-sun, Jo Hyun-jae and Han Chae-young. Set in the cutthroat field of advertising where creativity and competition coexist, the drama is the success story of underdog Lee Tae-baek who fights his way to becoming the best ad man in the business. It aired on KBS2 from February 4 to March 26, 2013, on Mondays and Tuesdays at 21:55 (KST) for 16 episodes.[1] [2] [3] [4] [5]
The protagonist is loosely based on internationally-renowned advertising designer and social activist Jeseok Yi (a.k.a. Jeski), who wrote the 2010 book Ad Genius Lee Je-seok.[6] [7] [8] [9] [10]
The drama reunites Han Chae-young and Jo Hyun-jae who previously worked together in the 2005 TV series Only You.[11]
Drama series depicts the lives and love of people working in the advertisement industry.
Lee Tae-baek (Jin Goo) is extremely talented but, due to his poor resume, goes through difficulties as he attempts to succeed in the advertising world.
Baek Ji-yoon (Park Ha-sun) is an intern at Geumsan Ad Company. She tries to do her best regardless of the task. Ji-yoon is full of passion and becomes involved with Lee Tae-Baek.
Go Ah-ri (Han Chae-young) is an ad planner at Geumsan Ad Company. She's a confident and sexy woman. In order to achieve her dream, she throws away her past and her love.
Having come to Seoul from the countryside with nothing but a high school diploma and a gift for drawing, he starts out by handing out ads in the street and wearing sandwich boards. Through sheer hard work (the word "genius" in the title is meant ironically), he is determined to fulfill his dream of becoming the best ad man in the biz.[12]
A copywriter intern at an advertising firm. She hides her identity as the daughter of a chaebol to work her way up the ladder. Sincere and hardworking, her journey will parallel Tae-baek's as they fight for their jobs every step of the way.[13]
She is a glamorous, sophisticated, ambitious and pragmatic art director who sacrificed her past and her love to get to the top.
A cool-headed ad executive, he comes back from the US to continue his family's ad agency dominance.
CEO of a tiny ad company. He becomes a key player in changing Lee Tae-baek's fate.
Son of Ma Jin-ga
CEO of Geumsan Ad, an advertising agency affiliated with Geumsan Group
Creative Director of Geumsan Ad Company whose current creative block has driven her to hysterics.
Ad producer who has learned the art of covering up for his lack of skill with a glib tongue.
Tae-baek's younger sister
Tae-baek's grandmother who took care of him and his sister in their parents' absence
Ji-yoon's hot-tempered aunt, who is devoted to her niece and ready to do anything for her if necessary.
| Original broadcast date | Average audience share | |||||
|---|---|---|---|---|---|---|
| AGB Nielsen | TNmS | |||||
| Nationwide | Seoul | Nationwide | Seoul | |||
| 1 | February 4, 2013 | 4.3% | 4.3% | 5.2% | 6.0% | |
| 2 | February 5, 2013 | 4.4% | 5.0% | 5.1% | 5.3% | |
| 3 | February 11, 2013 | 4.4% | 5.4% | 4.8% | 5.7% | |
| 4 | February 12, 2013 | 4.4% | 4.8% | 5.3% | 5.4% | |
| 5 | February 18, 2013 | 4.0% | 4.7% | 5.3% | ||
| 6 | February 19, 2013 | 3.9% | 4.0% | 5.4% | 5.8% | |
| 7 | February 25, 2013 | 4.3% | 5.3% | 4.1% | 4.8% | |
| 8 | February 26, 2013 | 4.0% | 4.6% | 4.4% | 4.9% | |
| 9 | March 4, 2013 | 4.0% | 4.3% | |||
| 10 | March 5, 2013 | 4.2% | 5.2% | 4.0% | 5.0% | |
| 11 | March 11, 2013 | 4.4% | 4.5% | |||
| 12 | March 12, 2013 | 4.0% | 4.1% | 5.1% | ||
| 13 | March 18, 2013 | 3.8% | 4.4% | 3.9% | ||
| 14 | March 19, 2013 | 3.7% | 4.3% | 4.0% | 5.0% | |
| 15 | March 25, 2013 | 3.6% | 4.1% | 3.8% | 4.5% | |
| 16 | March 26, 2013 | 5.7% | ||||