AdVantage News explained

AdVantage News
Owner:John Simmons
Founder:Sharon McRoy, Jim Siebold
Publisher:Eric McRoy
Chiefeditor:Fred Pollard
Sportseditor:Bill Roseberry
Launched:1986 (Today's AdVantage) 2013 (AdVantage News)
Headquarters:Alton, Illinois
Publishing Country:United States
Circulation:77,700
Circulation Date:2016
Website:advantagenews.com
Free:yes

AdVantage News is a daily (online) and weekly (print) hyper-local American newspaper, published in Alton, Illinois, and serving the Metro East region of Illinois. Established as a pennysaver in 1986, the publication transitioned into a newspaper in February 2014.

In 1986, Jim Seibold and Sharon McRoy formed Today's AdVantage,[1] a pennysaver that was mailed to 42,000 households in the Riverbend area.

In 2013, Alton-based lawyer and owner of Alton Steel John Simmons purchased Today's AdVantage[2] [3] from Seibold and McRoy with the intention of turning it into a newspaper.

On Feb. 1, 2014, Today's AdVantage became AdVantage News.

Notes and References

  1. Web site: ALTON, ILLINOIS Today's Advantage Weekly Newspaper. Newspapers. Cliff Whitt Nationwide. Nationwide Newspapers Advertising. 2016-07-28. 2016-07-31. https://web.archive.org/web/20160731041724/http://www.nationwideadvertising.com/alilpenweekn.html. live.
  2. Web site: Alton lawyer buys Today's Advantage. Staff report. 2016-06-30. 2018-10-06. https://web.archive.org/web/20181006075641/https://www.stltoday.com/business/local/alton-lawyer-buys-today-s-advantage/article_e2a4d186-95e4-5fca-bf56-7744d1a379d5.html. live.
  3. Web site: Simmons Buys Advantage RiverBender.com WBGZ Radio. 2016-07-28. https://web.archive.org/web/20161203063615/http://www.riverbender.com/news/details/simmons-buys-advantage-104668.cfm. 2016-12-03. dead.