ActivTrak explained

ActivTrak
Formation:2009
Founder:Herb Axilrod, Anton Seidler
Headquarters:Austin, Texas
Services:Computer software, SaaS
Key People:Heidi Farris, CEO

Jana Wilson, CFO

Shanel Vandergriff, CMO

Javier Aldrete, SVP of Product

ActivTrak is an American company that produces workforce analytics and productivity software.[1] The company was founded in 2009 by Birch Grove Software and is headquartered in Austin, Texas.[2]

The company has raised US$77.5 million in funding and is backed by Sapphire Ventures and Elsewhere Partners.

History

ActivTrak was founded in 2009 by Herb Axilrod and Anton Seidler in Dallas, Texas. ActivTrak's first on-demand software product launched in 2012, and the workforce analytics platform launched in 2015. It uses data sourced from more than 9,500 customers and 550,000 users.

In 2019, ActivTrak raised $20 million in a Series A round of funding with Elsewhere Partners, a growth-stage venture capital firm that principally invests in B2B startups.[3] Rita Selvaggi assumed the role of CEO.

In 2020, ActivTrak raised $50M in a Series B round of funding with Sapphire Ventures and Elsewhere Partners.[4] [5] The company also introduced the ActivTrak Productivity Lab, an online resource about workforce productivity research, industry benchmark data, and best practices.[6]

Product

ActivTrak is a workforce analytics and productivity platform that uses reports, dashboards, and data analysis.[7]

The platform uses machine learning (AI)[8] to collect and analyze user activity data and produce reports about workforce productivity. The software runs on Microsoft Windows, Mac, Chrome, Terminal Services, and VDI.[9] It includes the ActivTrak Agent, which runs in the background and collects data. It responds to user activity, sensing mouse and keyboard movement in the active window(s) of the user's device. This data is collected and stored in a database that aggregates the data based on the user's request. The database uses data analytics to generate account and team benchmarks, and identify productivity patterns and outliers.

Awards

In the news

See also

References

  1. ActivTrak Named "User Behavior Analytics Platform of the Year" in 2019 CyberSecurity Breakthrough Awards Program. 2019-10-02. Business Wire. en. 2020-03-23.
  2. 2021-08-17. ActivTrak Ranks No. 1606 on the 2021 Inc. 5000, With Three-Year Revenue Growth of 290 Percent. 2021-12-09. Business Wire. en.
  3. Partners. Elsewhere. 2019-03-28. ActivTrak Lands $20M Series A Investment From Elsewhere Partners. 2021-08-06. GlobeNewswire News Room. en.
  4. Web site: Pioneering a Better Way to Work: Why Sapphire Ventures is Excited to Partner with ActivTrak. 2021-08-06. Sapphire Ventures.
  5. Web site: FinSMEs . 2020-11-17 . ActivTrak Raises $50M in Series B Funding . 2024-02-07 . FinSMEs . en-US.
  6. 2020-10-27. ActivTrak Launches Workforce Productivity Lab, A Global Resource for Performance Insights, Expertise, and Excellence. 2021-08-06. Business Wire. en.
  7. Web site: Brue . Melody . ActivTrak Provides Insights, Not Surveillance, To Maximize Employee Productivity . 2024-02-07 . Forbes . en.
  8. Web site: ActivTrak Raises $50 Million in Series B Funding Led by Sapphire Ventures. 2021-12-09. ActivTrak. en-US.
  9. Web site: Empowering team productivity through Workforce Analytics. ActivTrak.
  10. Web site: Introducing the Inc. 5000 Fastest-Growing Private Companies in America. 2021-08-18. Inc.com. en.
  11. Web site: 2021 Winners Data Breakthrough Awards. 2021-08-06. en-US.
  12. Web site: January 6, 2021. Best of HR Software 2021. live. TrustRadius. https://web.archive.org/web/20210303171306/https://www.trustradius.com/buyer-blog/best-of-2021-hr . 2021-03-03 .
  13. Web site: Past Winners of the Excellence Awards .
  14. Web site: 2020 Technology Fast 500 Rankings. Deloitte.
  15. ActivTrak Named PCMag Editors' Choice for Best Employee Monitoring Software. 2021-08-06. Yahoo. en-US. https://web.archive.org/web/20210806211454/https://www.yahoo.com/now/activtrak-named-pcmag-editors-choice-142300949.html. August 6, 2021. October 12, 2020.
  16. 2019-10-02. ActivTrak Named "User Behavior Analytics Platform of the Year" in 2019 CyberSecurity Breakthrough Awards Program. 2021-08-06. Business Wire. en.
  17. ActivTrak Listed as Sample Vendor in Two 2021 Gartner Hype Cycle Reports. 2021-08-06. Yahoo. en-US. https://web.archive.org/web/20210806201450/https://www.yahoo.com/now/activtrak-listed-sample-vendor-two-130000257.html. August 6, 2021.
  18. 2021-07-12. ActivTrak Introduces ActivTrak Coach, Empowering Teams to Succeed in the Hybrid Workplace. 2021-08-06. Business Wire. en.
  19. Web site: 2021 Women of the Channel Details. 2021-08-06. CRN. en.
  20. ActivTrak Debuts New Premium Version, Workforce Insights Help Teams Achieve Productivity and Well-Being in the New Hybrid Workplace. 2021-08-18. Yahoo Finance. en-US. https://web.archive.org/web/20210806201712/https://finance.yahoo.com/news/activtrak-debuts-premium-version-workforce-130000200.html. August 6, 2021.

External links

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "ActivTrak".

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