Mandatory (company) explained

Mandatory
Commercial:Yes
Type:Lifestyle, entertainment
Language:English
Predecessor:CraveOnline (2004–2018)
Owner:Evolve Media
Country:United States

Mandatory (formerly CraveOnline Media) is a lifestyle website based in Los Angeles with sales offices in New York City, Chicago and San Francisco.[1] The site is owned by media company Evolve Media, LLC.[2] [3] Mandatory focuses its contents into the male-lifestyle audience, but it has diversified into content for all. Mandatory owns nine websites and has partnered with more, producing various content for each site. As of February 2021, it is only available in English.

History

CraveOnline.com was launched by the online media company AtomicOnline, the publishing division of Evolve Media, LLC, in late 2004.[4] CraveOnline was cited in the 2009 book The Man's Book: The Essential Guide for the Modern Man by Thomas Fink as a top website for men.[5] Regarding CraveOnline, AskMen.com said, "CraveOnline.com combines entertainment and other interests in one place. Great articles, nice pictures and other cool stuff that you won't want to miss."[6]

In March 2013, CraveOnline launched its 3D advertising cube for smartphones and tablets.[7] In May 2013, it launched its own production studio.[8] [9] In August 2015, CraveOnline was relaunched. Aside from music, the website also began focusing on culture and lifestyle.[10] [11] In March 2018, CraveOnline changed its name to Mandatory, after a popular section of the site of the same name, with a new tagline "Laugh. Learn. Do Some Good."[12] That same year, the company went through layoffs.[13]

Owned or associated websites

External links

Notes and References

  1. Web site: tilters . 2018-03-27 . Evolve Media Announces CraveOnline Has Been Renamed Mandatory . 2024-04-07 . The Tilt Publishing . en-US.
  2. Web site: Dye . Faith . 2018-04-03 . PR Agency News: RIOT Media Group, Men's Style Site Mandatory, Ink & Roses & More . 2024-04-07 . PR Couture Career + Agency + Freelance Resources for Communication Pros . en-US.
  3. Web site: Digiday . 2015-09-09 . CraveOnline plays up video as it offers broader male lifestyle content . 2024-04-07 . Digiday . en-US.
  4. Web site: Main Page on Launch Day. 2004-10-01 . 2012-07-06 . dead . https://web.archive.org/web/20041001093458/http://www.craveonline.com/. October 1, 2004 .
  5. Book: Thomas Fink. The Man's Book: The Essential Guide for the Modern Man. 6 May 2009. Little, Brown, 2009. 978-0-316-03364-0. registration.
  6. Web site: Lightstone . Miranda . CraveOnline.com . . 2009-07-02 . https://web.archive.org/web/20090705112555/http://www.askmen.com/daily/sites/2005_oct/oct04.html . 2009-07-05 . dead .
  7. Web site: CraveOnline introduces 3D mobile cube unit. Media in Canada. March 11, 2013. August 28, 2020.
  8. Web site: CraveOnline Sets Up Its Own Production Studio. Socal Tech. May 3, 2013. August 28, 2020.
  9. Web site: Evolve Builds Studio for CraveOnline. Los Angeles Business Journal. May 6, 2013. August 28, 2020.
  10. Web site: CraveOnline Unveils Site Re-launch, Welcomes Former Flaunt EIC to Oversee New Editorial Focus on Lifestyle Content. Business Wire. August 6, 2015. August 28, 2020.
  11. Web site: CraveOnline Relaunches With Special Guest Editor Julian Casablancas. Guest of a Guest. October 6, 2015. August 28, 2020.
  12. Web site: Evolve Media Announces CraveOnline Has Been Renamed Mandatory. EContent. March 27, 2018. August 28, 2020.
  13. Web site: 2018-06-01 . In a brutal media environment, Evolve Media cuts staff . 2024-04-07 . Digiday . en-US.
  14. News: ComingSoon.net Turns 15!. August 28, 2013. ComingSoon.net. August 27, 2013.
  15. Web site: Men's Entertainment Aggregator CraveOnline Acquires HoopsVibe . cbsnews.com . 26 March 2008 . CBS News.

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