Accell Explained

Accell Group NV
Type:Design, Manufacture
Industry:Transportation
Fate:Active
Predecessors:-->
Successors:-->
Founders:-->
Hq Location City:Heerenveen, Friesland
Hq Location Country:Netherlands
Areas Served:Canada, Europe, USA
Products:Bicycles, Electric bicycles
Owners:-->
Parent:KKR

Accell Group N.V. is a bicycle company based in Heerenveen, Netherlands. They own the bicycle brands Atala, Babboe, Batavus, Carraro Cicli, Ghost, Haibike, KOGA, Lapierre, Loekie, Nishiki, Raleigh, Sparta, Torker, Tunturi, Van Nicholas, Winora, and XLC components.[1]

Accell sells about 1.1 million bicycles a year, mainly in the American and European markets.[2]

In 2017, Accell lost the contract to sell bicycles through the outdoor chain Dick's Sporting Goods. This resulted in a yearly net loss of nearly $6 million.[3]

In August 2019, Accell sold Diamondback, Redline, and IZIP Electric Bikes to Regent, LP. Regent and Accell also announced that they will partner for two years to distribute Raleigh, Haibike, and Ghost, which Accell continues to own.[4]

In January 2022, Accell Group agreed to a €1.56 Billion buyout offer led by the US-based firm KKR.[5]

Notes and References

  1. Web site: Accell reorganizes in North America with plan to take on The Big Three. Bicycle Retailer. BRAIN. 5 April 2018.
  2. Web site: Accell Company Profile. Accell Group N.V.. 27 June 2019.
  3. News: Loss of Dick's contract forces major adjustments at Accell NA. Bicycle Retailer and Industry News. 2018-06-17. en.
  4. Web site: Accell Group sells Diamondback, Redline and IZIP to Regent LP, Mavic's new owner. Bicycle Retailer and Industry News. en. 2019-08-07.
  5. News: Sterling . Toby . 2022-01-24 . KKR buys Sparta, Raleigh bike maker Accell for $1.77 bln . en . Reuters . 2022-05-29.