Academy Award for Outstanding Achievement in Popular Film explained

Academy Award for Outstanding Achievement in Popular Film
Awarded For:Outstanding Achievement in Popular Film
Presenter:Academy of Motion Picture Arts and Sciences (AMPAS)
Country:United States

The Academy Award for Outstanding Achievement in Popular Film (or the Academy Award for Best Popular Film) was a proposed award to be presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS). It was announced as a new category by the Academy on August 8, 2018.[1] [2] [3]

The following month, AMPAS announced that the award would not be presented at the 91st Academy Awards as planned. It would be postponed to "examine and seek additional input regarding the new category".[4]

History

On August 8, 2018, the Academy announced a proposal to establish a new category reflecting outstanding achievements in "popular" film, being the first new category announced since Best Animated Feature Film in 2001. Although no details were provided, media outlets suggested that the category was intended primarily for blockbuster films with mainstream appeal.[5] Films nominated for Outstanding Achievement in Popular Film would also be eligible for Best Picture.[6]

The following month, the Academy announced that the award would not be presented at the 91st Academy Awards as planned. It would be postponed to "examine and seek additional input regarding the new category". In November 2018, Academy president John Bailey confirmed the award was created in direct response to the Oscars telecast's diminishing television ratings. He hoped it might still be instituted. "Even after a stake was driven through its heart," he said, "there's still interest." He drew a comparison to the separate Best Picture awards presented at the 1st Academy Awards, where Wings won Outstanding Picture and Sunrise won Unique and Artistic Picture.[7]

Reception

The announcement of a Popular Film category was met with backlash from journalists and Academy members alike.[8] Many viewed it as a conspicuous attempt to pander to mainstream audiences, in the hopes of increasing annual ratings.[9] [10] [11] The category was criticized for diminishing blockbuster films' chances at receiving a Best Picture nomination.[12] [13] [14] The name of the category was further criticized, with "popular" suggesting that films nominated in other categories were unpopular or not of interest to mainstream audiences.[15] Bob Chipman at Escapist Magazine said that the frontrunner for the inaugural prize would be Black Panther, a film with a predominantly African-American cast and, considering its prominence within African-American culture, would effectively receive a "separate but equal" Best Picture award.

By contrast, Gene Del Vecchio,[16] author of Creating Blockbusters and who is on the faculty of the USC Marshall School of Business, has been a proponent of an Academy Award for Outstanding Achievement among Blockbusters for quite some time. His opinion appeared in an April 2014 Huffington Post article,[17] then again in two 2018 articles for USA Today, one in March[18] and one in August,[19] and finally in a November 2019 column in The Hollywood Reporter.[20] He said that a Best Blockbuster Film category marks a "return to the roots" of the Oscars. From the 1940s to the 1970s, the Best Picture Oscar went to a top-10 box office blockbuster nearly nine times out of ten. Comparatively, Best Picture would not be awarded to a top 10 box office film until Oppenheimer at the 96th Academy Awards in 2024, for the first time in two decades since the 76th Academy Awards in 2004.[21]

See also

External links

Notes and References

  1. Web site: Oscars Won't Televise All Awards, Adds Popular Film Category . Feinberg . Scott . August 8, 2018 . . live . https://web.archive.org/web/20161103125108/https://www.hollywoodreporter.com/race/academy-plans-three-hour-oscars-telecast-adds-popular-film-category-1133138 . November 3, 2016 . October 22, 2018.
  2. Web site: Academy Adds Popular Film Category, Sets Three-Hour Oscar Broadcast . Lang . Brent . Rubin . Rebecca . August 8, 2018 . . live . https://web.archive.org/web/20181122231855/https://variety.com/2018/film/news/academy-sets-three-hour-broadcast-adds-popular-film-category-1202899382/ . November 22, 2018 . October 22, 2018.
  3. Web site: Oscars Creating 'Popular Film' Category In Academy Awards Reform . Travis . Ben . August 8, 2018 . . live . https://web.archive.org/web/20181023132138/https://www.empireonline.com/movies/news/oscars-creating-popular-film-category-academy-awards-reform/ . October 23, 2018 . October 22, 2018.
  4. News: Academy Postponing New Popular Oscar Category . Kilday . Gregg . September 6, 2018 . The Hollywood Reporter . September 6, 2018 . live . https://web.archive.org/web/20161103125108/https://www.hollywoodreporter.com/news/academy-postponing-new-popular-oscar-category-1140423 . November 3, 2016.
  5. Web site: Oscars: Academy to add achievement in popular film category . Lee . Benjamin . August 8, 2018 . . live . https://web.archive.org/web/20181019143831/https://www.theguardian.com/film/2018/aug/08/oscars-film-academy-adds-first-new-award-category-since-2001 . October 19, 2018 . October 22, 2018.
  6. News: Oscars: The Academy Confirms Movies Eligible for Best Popular Film Can Also Compete for Best Picture . Sharf . Zack . August 8, 2018 . . August 14, 2018 . live . https://web.archive.org/web/20180814232921/https://www.indiewire.com/2018/08/oscars-best-popular-film-can-compete-best-picture-1201992460/ . August 14, 2018 . en-US.
  7. News: The Best-Popular-Film Oscar Was an Attempt to Save Ratings, Academy President Confirms . Desta . Yohana . November 13, 2018 . . November 19, 2018 . live . https://web.archive.org/web/20181129103038/https://www.vanityfair.com/hollywood/2018/11/best-popular-oscar-ratings-john-bailey . November 29, 2018 . en-US.
  8. Web site: Academy Members React to 'Popular' Oscar News: 'The Film Business Passed Away Today' . Tapley . Kristopher . August 8, 2018 . Variety . live . https://web.archive.org/web/20180826171151/https://variety.com/2018/film/news/oscars-popular-film-category-academy-members-react-1202900278/ . August 26, 2018 . October 22, 2018.
  9. The Oscars' New 'Popular Film' Category Confirms That Hollywood Thinks We're Stupid . Zacharek . Stephanie . August 8, 2018 . Time . live . https://web.archive.org/web/20180809104704/http://time.com/5361417/new-oscar-category-popular-film/ . August 9, 2018 . October 22, 2018.
  10. Web site: The Oscars Made Some Dumb Decisions Today . Buchanan . Kyle . August 8, 2018 . Vulture . live . https://web.archive.org/web/20180828220822/http://www.vulture.com/2018/08/the-oscars-made-some-dumb-decisions-today.html . August 28, 2018 . October 22, 2018.
  11. News: The new 'Best Hit' Oscar makes the Academy look desperate, patronising and more out of touch than ever . Robey . Tim . August 9, 2018 . The Telegraph . August 14, 2018 . live . https://web.archive.org/web/20180814004609/https://www.telegraph.co.uk/films/2018/08/09/new-best-hit-oscarmakes-academy-look-desperate-patronising-touch/ . August 14, 2018 . en-GB . 0307-1235.
  12. Web site: Oscars Slammed by Film Journalists for Creating 'Best Popular Film' Category, Especially in the Year of 'Black Panther' . Sharf . Zack . August 8, 2018 . IndieWire . live . https://web.archive.org/web/20180907085554/https://www.indiewire.com/2018/08/oscars-slammed-popular-film-black-panther-1201992310/ . September 7, 2018 . October 22, 2018.
  13. News: The Academy Awards shot themselves in the foot . Hamer . Robert . August 13, 2018 . CC2K . August 14, 2018 . dead . https://web.archive.org/web/20190209035824/http://www.cc2konline.com/2018/08/13/the-academy-awards-shot-themselves-in-the-foot/ . February 9, 2019 . en-US .
  14. Web site: The Big Picture: Polarity Contest . Chipman . Bob . August 20, 2018 . . live . https://web.archive.org/web/20180820232111/http://www.escapistmagazine.com/videos/view/the-big-picture/117218-Polarity-Contest . August 20, 2018 . August 21, 2018.
  15. Web site: The Oscars' new "popular film" category is a bad idea from a panicked organization . VanDerWerff . Emily . August 9, 2018 . . live . https://web.archive.org/web/20180826044031/https://www.vox.com/culture/2018/8/8/17664682/oscars-popular-film-category-2019 . August 26, 2018 . October 22, 2018.
  16. Web site: Gene Del Vecchio. USC Marshall School of Business. en. October 14, 2019. October 14, 2019. https://web.archive.org/web/20191014021840/https://www.marshall.usc.edu/personnel/gene-del-vecchio. live.
  17. Web site: Surprise! Oscars for Best Picture Were Often Awarded to Blockbusters. Vecchio. Gene Del. February 18, 2014. HuffPost. en. October 14, 2019. October 14, 2019. https://web.archive.org/web/20191014021837/https://www.huffpost.com/entry/surprise-oscars-were-ofte_b_4799025. live.
  18. Web site: Flashback: It's time to create an Academy Award for best blockbuster. Vecchio. Gene Del. USA TODAY. en. August 8, 2018. October 14, 2019. October 14, 2019. https://web.archive.org/web/20191014021840/https://www.usatoday.com/story/opinion/2018/03/02/its-time-create-academy-award-best-blockbuster-gene-del-vecchio-column/378647002/. live.
  19. Web site: New Oscar category for best popular film marks a long overdue change in the Academy. Vecchio. Gene Del. USA TODAY. en. August 25, 2018. October 14, 2019. October 14, 2019. https://web.archive.org/web/20191014021838/https://www.usatoday.com/story/opinion/2018/08/25/oscar-best-popular-film-returns-balance-academy-awards-column/1003248002/. live.
  20. Web site: Why the Oscars Should Revive the Best Blockbuster Idea (Guest Column). Vecchio. Gene Del. The Hollywood Reporter. en. November 10, 2019. November 4, 2019. November 10, 2019. https://web.archive.org/web/20191110005755/https://www.hollywoodreporter.com/news/why-oscars-should-revive-best-blockbuster-idea-guest-column-1250640. live.
  21. Web site: McClintock . Pamela . March 11, 2024 . Oscars: 'Oppenheimer' Lifts 20-Year Curse on Blockbusters Winning Best Picture . March 14, 2024 . . en-US . March 11, 2024 . https://web.archive.org/web/20240311055143/https://www.hollywoodreporter.com/movies/movie-news/oppenheimer-highest-grossing-best-picture-winner-since-2003-1235848471/ . live .

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