Abby Jimenez Explained

Abby Jimenez
Birth Date:25 September 1958
Death Date:[1]
Death Place:Philippines
Nationality:Filipino
Occupation:Advertising
Organization:Publicis JimenezBasic
Woo Consulting
Spouse:Ramon Jimenez, Jr.,
Philippine tourism secretary
Children:Sassa Jimenez,
fashion designer
Relatives:Ramon T. Jimenez
father-in-law
prominent labor lawyer
Awards:Ad Agency
of the year (2007)

Abby Jimenez was an advertising executive in the Philippines.

She was a chairman of Publicis JimenezBasic (sometimes Jimenez Basic),[2] an advertising agency in the Philippines.[3] She and her husband Mon Jimenez were featured on the cover of Adobo Magazine in February 2009.[4] Her firm Publicis JimenezBasic with 120 employees managed advertising accounts for Philippine brands such as Decolgen,[5] Jollibee,[6] Skyflakes, and Lucky Me,[7] and for clients such as Unilab,[8] Greenwich Pizza,[9] and Manila Bulletin.[10] In 2011 her husband Ramon Jimenez, Jr. was chosen to be the tourism secretary for the Philippines.[11] [12]

Her firm handled public advocacy campaigns including one to encourage Philippine families to eat meals together.[13] Jimenez and her husband began a firm helping clients with media and marketing issues entitled Woo Consultants.[14] She was a judge for advertising awards including the Tambuli Awards sponsored by the University of Asia and the Pacific.[15] She spoke at industry conferences.[16] In 2007, her agency was named Agency of the Year.[17] [18]

She was the mother of Philippine fashion designer Sassa Jimenez.[19] She died in 2016 of lower motor neuron disease.

References

B

Notes and References

  1. News: Mosquera . Harry . Abby Jimenez: 'Trailblazer and Role Model' . 23 May 2023 . Adobo Magazine . 7 March 2016.
  2. News: Nescafé wins the Bronze Prize at the Tambuli Awards . Philippine Star . Publicis JimenezBasic Immediate past chairman Abby Jimenez... . August 24, 2009 . https://archive.today/20130131232847/http://www.philstar.com/Article.aspx?articleId=498639&publicationSubCategoryId=78 . dead . January 31, 2013 . 2010-12-30 .
  3. News: Brandie Tan & Tin Sanchez . adobo magazine . Tragedies may come in threes, but fortune and fame often come to partnerships of two. ... Mon and Abby Jimenez. . 2010-12-30 . 2010-12-30 . dead . https://web.archive.org/web/20110707085010/http://www.adobomagazine.com/global/module.php?LM=articles.level3&id=1203353672289 . 2011-07-07 .
  4. News: Magazine cover . adobo magazine . (note: Mon and Abby Jimenez were pictured on the cover of this magazine) . January–February 2009 . 2010-12-30.
  5. News: Jack Sotto . Decolgen takes humorous approach . campaign . Created by local agency Jimenez Basic,. ... The campaign, by Mon and Abby Jimenez, ... . 13 June 2007 . 2010-12-30.
  6. News: Nanette Franco- Diyco . Christmas wishes with Jollibee . Business World Online . Jollibee goes out of its way annually to produce a tug-at-the-heart Christmas commercial ... I’m glad that advertising agency Publicis JimenezBasic selected this theme ... . December 9, 2010 . https://archive.today/20130118170623/http://www.bworldonline.com/cms_assets/printerfriendly_wkndr.php?id=22618 . dead . January 18, 2013 . 2010-12-30 .
  7. News: Aye Ubaldo . UP Diliman Tops the 11th IMC Students' Competition . Philippine Association of National Advertisers Foundation (PANA) . ... Mon and Abby Jimenez to head MaxMarketing, the planning and research group for JimenezBasic. . 2010-12-30 . 2010-12-30 . dead . https://web.archive.org/web/20101217093309/http://www.panaf.com.ph/links/news5.php . 2010-12-17 .
  8. News: Nanette A. Franco-Diyco . Hard-hitting humor . Business World Weekender . Credits. Client-company, Unilab. Cherish Canizares, category marketing manager; Alex Fernandez, marketing director; Ida Atis, brand manager. Advertising agency, Jimenez Basic. Mon and Abby Jimenez . June 23, 2007 . 2010-12-30.
  9. News: Nanette Franco- Diyco . Greenwich conquers pizza world . Business World Online: Weekender . Greenwich and its advertising agency Publicis Jimenez Basic have hit it big with the youth using delectable humor. . August 22, 2009 . 2010-12-30 .
  10. News: Nanette Franco- Diyco . The Bulletin on balance . Business World Online: Weekender . Publicis Jimenez Basic’s newly launched television commercials of Manila Bulletin precisely holler: "There is good news." A . August 1, 2009 . 2010-12-30 .
  11. News: Kathrina Alvarez-- Sunnex . Tourism Secretary resigns . Sun Star . ... advertising executive Ramon Jimenez... . August 13, 2011 . 2011-08-13 . https://web.archive.org/web/20110816181239/http://www.sunstar.com.ph/manila/local-news/2011/08/13/no-replacement-yet-resigned-tourism-exec-172833 . August 16, 2011 . dead . mdy-all .
  12. News: Aurea Calica . P-Noy still looking for next DOT chief . Philippine Star . August 14, 2011 . https://archive.today/20130104104846/http://www.philstar.com/Article.aspx?articleId=716532&publicationSubCategoryId=63 . dead . January 4, 2013 . 2011-08-13 .
  13. News: Nanette Franco- Diyco . Steering the parental ship via advocacy ads . Business World Online: Weekender . The advocacy campaign of advertising agency Jimenez Basic started several months ago with growing frequency, using traditional media, print, radio, TV and billboards. ... eating together is a simple but effective means for parents to raise happy healthy successful children." . September 27, 2008 . 2010-12-30 .
  14. News: Back in the game . adobo magazine . Mon and Abby Jimenez have opened WOO Consultants ... According to Abby Jimenez, WOO is "a marketing and media consultancy, not an ad agency," but agency folks will recognize a few names. ... . 2011-08-13 . 2011-08-13 . dead . https://web.archive.org/web/20120316160625/http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1244699947795 . 2012-03-16 .
  15. News: University of Asia and the Pacific's Tambuli Awards 2009 . Tambuli Awards . Even then, entries still had to undergo the discernment of the Tambuli Awards 2009’s board of judges composed of the most prestigious figures the awards have ever seen.... Publicis JimenezBasic Immediate Past Chairman Abby Jimenez... . 2009 . 2010-12-30.
  16. News: 2009 ASAP Conference Business Refreshed Ideas of Advertising Suppliers . Web Phil Info.com Inc. . Chief Executive Officers of Woo Consultancy Mon and Abby Jimenez who exposed the ins-and-outs of “Family in Business” and University of Asia and the Pacific Professor, Dr. Bernardo Villegas who tackled “Economic Prospects.” . August 25, 2009 . 2010-12-30.
  17. News: Nanette Franco- Diyco . Agency of the Year . Business World Online: Weekender . Advertising Agencies of the Philippines). This is the 12th AOY year following more than a decade of glorious wins: ... 2006, Jimenez Basic... . September 5, 2009 . 2010-12-30 .
  18. News: 2007 Agency of the Year . Mekeni's Land . Congratulations to the 120 member-strong agency under the helm of Mon & Abby Jimenez. . 2007 . 2010-12-30 . dead . https://web.archive.org/web/20110714131724/http://arcastro57.multiply.com/journal?&page_start=80 . 2011-07-14 .
  19. News: Lorra Elena Angbue-Te . Young designer shows her stuff . Philippine Inquirer . Twenty-one-year-old Sassa Jimenez, preparing for Philippine Fashion Week, gives off a fresh vibe and talks in a delicate voice, apparently wise beyond her years. ... Her parents, Mon and Abby Jimenez of JimenezBasic, have undoubtedly influenced Sassa’s inclination towards the arts. . Oct 16, 2008 . 2010-12-30 . dead . https://web.archive.org/web/20120831193156/http://showbizandstyle.inquirer.net/lifestyle/lifestyle/view/20081016-166791/Young-designer-shows-her-stuff . 2012-08-31 .

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Abby Jimenez".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.