Abante Explained

Abante
Motto:Una sa Balita
Type:Daily newspaper
Format:Tabloid
Owners:PRAGE Management Corporation
Newseditor:Jeane Lacorte
Jose Randy Hagos
Fernando Jadulco
Language:Tagalog
Headquarters:25 Naranghita Street, Project 2,
Quezon City, Philippines
Publishing Country:Philippines

Abante (lit. Move forward) is a daily Filipino tabloid publication in the Philippines. Its office is in Quezon City and it is owned by Prage Management Corporation, a media company owned by two veteran journalists who took over the management and operations of Abante and its sister tabloid, Abante Tonite from the Monica Publishing Corporation of the Macasaet family in October 2017.[1]

Aside from Abante, Abante Tonite and NewsKo, Prage Management Corporation also manage and operates Abante: TNT (Tunay na Tabloidista), a real-time online news website and its sister websites Bilyonaryo, Milyonaryo, Politiko, Fastbreak, Atletiko, Bankero and Abogado, Teletabloid, and two new ventures since 2024, Bilyonaryo News Channel and Abante Radyo 1494.

Abante, founded in May 27, 1987, was first published by the Banahaw Publishing Corporation, owned by national artist Virgilio Almario. The tabloid was bought in 1988 by Amado Macasaet, chairman of Monica Publishing Corporation (MPC), whose son, Allen, became the company's president.[2] At that time, MPC was already publishing a weekly magazine for students.[3]

Abante is published every morning. In 1989, MPC began publishing Abante Tonite, its afternoon edition, with the elder Macasaet as its founder.[4]

Abante has been targeting readers, mostly of low-income class. Upon its success in circulation, it later reduced its most dubious content to reach more advertisers and readers, a strategy later adopted by other tabloids.[5]

Its online platform was launched in 2006.

Reportedly, Abante had won most of at least 50 libel cases, few were settled out-of-court.

During the State of Emergency in 2006, operatives from the Criminal Investigation and Detection Group tried to raid Abante's office but withdrew when they saw that there were television crew in the area.[6]

On September 9, 2019, four armed men burned the Abante Tonite printing house in Parañaque City. It was the first violent attack on the newspaper since its inception in 1987. The incident was condemned by the National Union of Journalists of the Philippines.[7]

On October 10, 2022, Abante launched is online morning newscast called Abante Teletabloid and public service show I-Abante Mo! both shown on the tabloid's social media accounts. Later on July 8, 2024, they established a standalone radio station and gaining a partnership with Supreme Broadcasting Systems to air Abante Radyo thru its current frequency 1494 KHz.[8]

Notes and References

  1. News: Prage Management Services bagong may-ari ng Abante. Abante TNT. July 11, 2018.
  2. Web site: Abante . 2016 . Media Ownership Monitor . MOM-GMR . May 3, 2023.
  3. "Abante" Retrieved May 3, 2023.
  4. Web site: Abante Tonite . 2016 . Media Ownership Monitor . MOM-GMR . May 3, 2023.
  5. Book: Kusaka, Wataru . 2017 . Moral Politics in the Philippines: Inequality, Democracy and the Urban Poor . . . 64–65 . 978-981-4722-38-4 . May 13, 2023 . Google Books.
  6. News: February 26, 2006 . Journalists rally against attack on press freedom . Sun.Star Network . dead . February 8, 2009 . https://web.archive.org/web/20081006224740/http://www.sunstar.com.ph/static/net/2006/02/26/journalists.rally.against.attack.on.press.freedom.html . October 6, 2008.
  7. News: Abante Tonite printing house stormed, burned by 4 armed men . 10 October 2022 . RAPPLER . 9 September 2019.
  8. News: Villanueva . Angelica . Abante Teletabloid pilots newscast, public service programs . 10 October 2022 . Manila Standard . 9 October 2022.