Aatami Explained
| Category: | Men's magazine |
| Founded: | 1944 |
| Firstdate: | December 1944 |
| Finaldate: | 1954 |
| Country: | Finland |
| Language: | Finnish |
Aatami (Finnish: Adam) was a Finnish language men's magazine that was in circulation between 1944 and 1954 and was the first magazine specifically targeted male readers in Finland.[1] [2] The first issue appeared in December 1944.[1] The magazine considered its readers as fellow soldiers who returned home from World War II and now attempted to create a peaceful society in Finland.[1] However, if the soldiers committed crimes, Aatami called them hooligans who were not genuine frontline soldiers.[3]
It had an anti-communist political stance and mostly featured the views of non-socialist figures.[1] In addition, Aatami attempted to improve the negative images of Finnish men who had been portrayed as heavy drunks and discussed the moral and sexual codes for men.[2]
Notes and References
- Book: Laura Saarenmaa. Henrik G. Bastiansen. Rolf Werenskjold. The Nordic Media and the Cold War. 2015. Nordicom. Göteborg. 978-91-87957-15-4. 103, 106. https://www.diva-portal.org/smash/get/diva2:1534764/FULLTEXT01.pdf#page=103. Political Nonconformity in Finnish Men’s Magazines during the Cold War.
- Book: Laura Saarenmaa. Hilde Danielsen. Kari Jegerstedt. Ragnhild L. Muriaas. Brita Ytre-Arne. Gendered Citizenship and the Politics of Representation. Palgrave Macmillan. Pin Ups and Political Passions: Citizenship Address in Post-War Men’s Magazines. 2016. 978-1-137-51765-4. London. https://books.google.com/books?id=yiDqDAAAQBAJ&pg=PA262. 262. 10.1057/978-1-137-51765-4.
- Antti Malinen. Marriage Guidance, Women and the Problem(s) of Returning Soldiers in Finland, 1944–1946. Scandinavian Journal of History. 2018. 43. 1. 121. 10.1080/03468755.2017.1379173. 148641204. free.
