Aadnevik Explained

AADNEVIK
Type:Privately held company
Industry:Fashion
Founded:2013
Founder:Hila Aadnevik, Kristian Aadnevik
Hq Location City:Knightsbridge, London
Products:Ready-to-wear and Couture

AADNEVIK (stylized in caps) is a British luxury fashion brand.[1] The brand provides haute couture, ready-to-wear clothes, bridal clothing, loungewear and fashion accessories.[2] It was founded in 2013 by Hila and Kristian Aadnevik,[3] and is based in Knightsbridge, London.[4] [5] [6]

History

London-based Norwegian fashion designer Kristian Aadnevik had established a self-titled label in 2004, which is a different brand from AADNEVIK.[7] [8] Kristian stopped operating the "Kristian Aadnevik" brand in 2013 and opened the new brand "Aadnevik" when he met his wife Hila. The couple met in London in 2012, where Kristian was studying womenswear at the Royal College of Art.[9] Hila is a self-taught designer.[10]

Their first collection was titled "Moth" and was inspired by the appearance of the moth and its cocoon.[11]

The label has been featured at London Fashion Week several times.[12] [13] [14] [15] At London Fashion Week 2019, Aadnevik unveiled a collection inspired by Leo Tolstoy’s novel Anna Karenina.[16]

In October 2020, the National Museum in Oslo, Norway purchased one of the brand’s designs for its fashion collection,[17] which went on display in Spring 2021. In 2020, the brand announced its luxury loungewear line.[18]

AADNEVIK has designed and provided clothing for celebrities such as Beyonce, Madonna, Kendall Jenner, Halle Berry, and international celebrities such as Ananya Panday,[19] Malaika Arora, Anushka Sharma, and Priyanka Chopra.[20] One of AADNEVIK's designs was worn by Selena Gomez in her music video for the song "Come and Get It", and another in the "Rare" video.[21]

In September 2022, AADNEVIK presented at the London Fashion Week.[22] [23] The brand’s 2022 Autumn/Winter collection was titled “Wolf Moon” and was inspired by Norse mythology.[24]

AADNEVIK was also featured in the 72nd issue of London Runway magazine, which was published in 2022.[25]

Models such as Marianne Fonseca,[26] Amelia Gray Hamlin,[27] and Maya Henry have walked the catwalk for AADNEVIK.

Notes and References

  1. News: 2019-02-17. What's it like to dress Kendall Jenner?. en-GB. BBC News. 2022-02-12.
  2. Web site: 2021-09-21. Hila and Kristian Aadnevik are the red carpet couturiers celebrities love. 2022-02-12. www.voguescandinavia.com. en.
  3. Web site: 2019-10-23. What do Selena Gomez, Anushka Sharma, Malaika Arora and Sonakshi Sinha have in common? We find out. 2022-02-12. Hindustan Times. en.
  4. Web site: Armitage. Helen. 2015-07-20. Norwegian Fashion Designers You Should Know. 2022-02-12. Culture Trip.
  5. Web site: 2019-03-16. Here's what Kylie Minogue and Shakira have in common. 2022-02-12. www.telegraphindia.com.
  6. Web site: April 2019. Hila and Kristan Aadnevik. 2022-02-12. QP Magazine. 80–83. en.
  7. Web site: 2012-03-08. Nicole Kidman, if you're reading this; here's your man!. dead. https://web.archive.org/web/20120308121748/http://www.norway.org.uk/News_and_events/culture/fashion/kristian/. 2012-03-08. 2022-02-12. norway.org.uk.
  8. Web site: 2012-03-08. Aadnevik presents new collection at LFW. dead. https://web.archive.org/web/20120308121755/http://www.norway.org.uk/News_and_events/culture/fashion/aadnevik_ss08/. 2012-03-08. 2022-02-12. norway.org.uk.
  9. Web site: 2017-03-03. Inside the Rue Saint Honoré Store That Encourages Parisians To Wear More Color. 2022-02-12. W Magazine. en.
  10. Web site: 2021-09-21. AADNEVIK Spring/Summer 2022 during London Fashion Week. 2022-02-12. Fabuk Magazine. en-GB.
  11. Web site: 2012-10-01. Discover Kristian Aadnevik: One of This Season's Most Promising Designers. 2022-02-12. theFashionSpot.
  12. Web site: 2020-03-16. Harrogate hairdresser shines at London Fashion Week's most sought-after show. 2022-02-12. www.harrogateadvertiser.co.uk. en.
  13. Web site: Hagen. Maren Kvamme. 2019-03-02. Bak moten på London Fashion Week med Aadnevik. 2022-02-12. NRK. nn-NO.
  14. Web site: 2021-09-15. Everything you need to know about London Fashion Week SS22. 2022-02-12. British GQ. en-GB.
  15. Web site: 2020-02-16. Aadnevik autumn/winter 2020 collection catwalk show LFW. 2022-02-12. The Upcoming.
  16. Web site: London-Olios. 2019-07-18. AADNEVIK: Anna Karenina – LFW AW19. 2022-02-12. London-Olios. en.
  17. Web site: 2020-10-31. Nasjonalmuseet kjøper inn norsk stjernedesigner. 2022-02-12. Melk & Honning. nb-NO.
  18. Web site: 2021-02-01. Staying in is the New Going Out. 2022-02-12. Good Salon Guide. en.
  19. Web site: 2022-02-10. Ananya Panday Grabs The Limelight In A Black Crop Top And A Structured Skirt Worth Rs. 29K. 2022-02-12. BollywoodShaadis. en.
  20. Web site: 2019-10-27. Malaika Arora or Sonakshi Sinha: Who wore this Hila and Kristian Aadnevik gown better?. 2022-02-12. The Indian Express. en.
  21. Web site: 2013-09-15. Aadnevik at London Fashion Week. dead. https://web.archive.org/web/20210226014414/http://www.norway.org.uk/norwayandcountry/culture/fashion/Aadnevik-at-London-Fashion-Week-/#.YDhScN_P0uU. 2021-02-26. 2022-02-12. norway.org.uk.
  22. Web site: Phelan . Bobby . 2022-09-07 . London Fashion Week September 2022 Schedule . 2022-09-30 . PAUSE Online Men's Fashion, Street Style, Fashion News & Streetwear . en-GB.
  23. Web site: 2022-09-15 . Who are the designers to watch at London Fashion Week 2022? . 2022-09-30 . www.nationalworld.com . en.
  24. Web site: Wolf Moon – AADNEVIK's AW22 Collection, where mythology meets haute couture . 2023-01-02 . WHYTT Magazine . en-US.
  25. Web site: Breen . Nadia . 2021-10-21 . NI woman thanks celeb makeup artist for 'taking a chance on her' . 2023-01-02 . BelfastLive . en.
  26. Web site: Lobad . Noor . 2022-09-08 . Model Marianne Fonseca and Beauty Vet Nathalia Maia Launch Body Care Brand Gente . 2023-01-02 . WWD . en-US.
  27. Web site: Amelia Gray Hamlin Debuts Dramatic Bleached Brows During London Fashion Week . 2023-01-02 . www.yahoo.com . 21 September 2021 . en-US.

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