A (Usher and Zaytoven album) explained

A
Type:studio
Artist:Usher and Zaytoven
Cover:Usher – A album art.png
Released:October 12, 2018
Recorded:2018
Studio:Westlake Recording
(West Hollywood, California)
Genre:
Length:27:09
Label:
  • Brand Usher
  • RCA
Producer:Zaytoven
Chronology:Usher
Prev Title:Hard II Love
Prev Year:2016
Next Title:Coming Home
Next Year:2024

A is a collaborative studio album by American singer Usher and record producer Zaytoven, the latter of which entirely handling the album's production.[2] Released on October 12, 2018, the album is an homage to the city of Atlanta, where Usher and Zaytoven grew up, featuring guest appearances from fellow Atlanta-based musicians Future and Gunna.[3] [4] [5]

A peaked at number 31 on the US Billboard 200, and received mixed to negative reviews by critics.

Background and recording

On July 25, 2018, Mark Pitts, President of Urban Music at RCA, posted a photo on Instagram of him and Usher working in the studio.[6] Pitts posted another image in September on his Instagram of him, Zaytoven, and Usher in the studio.[7] Zaytoven and Usher previously collaborated on the 2009 single "Papers" from Usher's 2010 album Raymond v. Raymond.

In an interview Usher conducted the Thursday before the album release with The Fader, he said "Zaytoven and I were working on my project, my future album, actually. And we started working on songs, had great combinations between the first two, three, and we kept going."[8]

The album was recorded at Westlake Recording Studios in West Hollywood, California.[9]

Critical reception

A received mixed to negative reviews by critics. AllMusic wrote that “A is inspired if mechanical, with Usher's superior vocal dexterity almost neutralized by overly familiar scenarios and materialistic lyrical tropes.”[10] According to Pitchfork writer Briana Younger, "Zaytoven’s minimalist trap isn’t always the ideal match for Usher’s traditional R&B capabilities, but when they push both to their extreme, something magical happens."[11] Elias Leight of Rolling Stone wrote that "On ‘A,’ Usher moves with the times — and that’s a bad thing".[12] Medium stated that “the less said about his A EP the better.”[13] Highsnobiety commented that “both Usher and Zaytoven could do much better”.[14] 34th Street Magazine called it an “uneven 37 minutes”, criticizing its “repetitive content and lyrics”.[15]

Promotion

Usher announced the project on October 11, 2018, with a trailer showing himself and Zaytoven driving around Atlanta and visiting various locations.[4] The trailer also featured various portions of the tracks; alongside this, Usher also posted snippets of the tracks separately on Instagram.[4]

Artwork and packaging

The cover art for the album is designed by American fashion designer Virgil Abloh. The artwork is Abloh's album-themed take of his own signature Off-White branding.[8]

Commercial performance

A debuted at number 31 on the US Billboard 200 with 15,000 album-equivalent units, which included 4,000 pure album sales.[16]

Personnel

Credits for A adapted from AllMusic.[17]

Charts

Chart (2018)! scope="col"
Peak
position
Australian Digital Albums (ARIA)[18] 35

Notes and References

  1. Web site: Usher / Zaytoven: "A" Album Review. Pitchfork. en. October 30, 2018.
  2. Web site: Usher and Zaytoven Drop New Album 'A': Listen. Pitchfork. Strauss. Matthew. October 12, 2018. October 12, 2018.
  3. Web site: Montgomery . Sarah Jasmine . October 12, 2018 . Usher Dropping New Zaytoven-Produced Project 'A' Tonight . October 12, 2018 . Complex.
  4. Legaspi . Althea . October 12, 2018 . Hear Usher's Surprise New Album 'A' . . October 12, 2018.
  5. Web site: Usher & Zaytoven "A" Stream, Cover Art & Tracklist. HipHopDX. Johnson. Cherise. October 11, 2018. October 12, 2018.
  6. Web site: Mark Pitts on Instagram: "Great Music is NEVER gonna have an expiration date, so regardless how The Game CHANGES, NEVER change Your QUALITY!!.......LIL brah @usher...". https://ghostarchive.org/iarchive/s/instagram/Blp1dK8lS9f . December 24, 2021 . registration. Instagram. October 15, 2018.
  7. Web site: Mark Pitts on Instagram: "I Love watching how the New Generation SEES what's going on out here in Music! I'm Still Learning everyday and tho I'm enjoying every bit...". https://ghostarchive.org/iarchive/s/instagram/BnYyC0llt6G . December 24, 2021 . registration. Instagram. October 15, 2018.
  8. News: Usher on creating his surprise project A with Zaytoven. The Fader. October 15, 2018.
  9. Web site: Zaytoven on Creating a Surprise Album 'A' with Usher [PHOTOS]. October 22, 2018.
  10. https://www.allmusic.com/album/a-mw0003217699 AllMusic
  11. Web site: Usher / Zaytoven: "A" Album Review. Pitchfork. en. October 30, 2018.
  12. On 'A,' Usher Moves With the Times — and That's a Bad Thing. Leight. Elias. October 12, 2018. Rolling Stone. October 30, 2018. en-US.
  13. https://medium.com/@ebowser79/album-review-usher-coming-home-e90159e30055
  14. https://www.highsnobiety.com/p/usher-zaytoven-a-album-review/
  15. https://www.34st.com/article/2018/10/usher-zaytoven-a-album-review-music-penn
  16. Web site: Hip Hop Album Sales: Quavo's "Quavo Huncho" Catapults To No. 2 On Billboard 200. Kyle. Eustice. HipHopDX. October 22, 2018 . October 22, 2018 .
  17. Web site: "A" - Usher, Zaytoven Credits. AllMusic. November 27, 2018.
  18. Web site: ARIA Australian Top 50 Digital Albums. Australian Recording Industry Association. October 22, 2018. October 20, 2018.