AVCon explained

AVCon
Status:Active
Frequency:Annual
Venue:Adelaide Showground
Location:Adelaide, South Australia
Country:Australia
Organiser:Team AVCon Incorporated
Attendance:17,000 (2024)
Filing:Not-for-profit

AVCon is an Australian anime and video games festival held annually in Adelaide, South Australia. It is the largest combined anime and gaming festival in the Southern Hemisphere.

AVCon showcases anime, video gaming, tabletop gaming, Japanese culture, art and technology in one large, all-ages event. AVCon is organised by the volunteer-based not-for-profit Team AVCon Incorporated.[1]

Events and programming

The festival is divided into multiple sections focusing on individual industries or fandoms.

AVCon After Dark

AVCon After Dark is the 18+ event that is complementary to AVCon and hosts content with a mature age ratings, alcohol consumption, burlesque and other performances.

Games 4 Kids

In December 2023, Team AVCon Inc. ran its inaugural 'Games 4 Kids' charity. The charity has become an annual effort in the South Australian community, using donations and proceeds from Team AVCon's Christmas Artist Market to purchase several consoles and games for donation to the Adelaide Women's and Children's Hospital.

Festival history

Early years (2002–2008)

AVCon began in 2002 as a collaborative effort between volunteers from the University of South Australia's Adelaide Japanese Animation Society (AJAS) and the Adelaide University Video Gamers Association (AUVGA). Originally named AVConnection (a reference to the AV cables that connect a game console or DVD player to a TV), the event was held for its first two years at the University of Adelaide in the Union Building. The event featured anime screenings, video game free play, a vendor hall, quiz nights, and cosplay activities.

In 2004, the event officially rebranded as AVCon, continuing to grow and expand on the University of Adelaide campus.

By 2008, the event had outgrown its status as a convention and was redefined as a festival. The organizing body, Team AVCon Incorporated, was formally established as an incorporated entity and registered as a not-for-profit organization.

Growth and expansion (2009–2019)

In 2009, AVCon had grown beyond its origins as a university club event and was no longer suited to be hosted at the University of Adelaide campus. To reflect its status as an established festival, Team AVCon Inc. made the decision to relocate the event to the Adelaide Convention Centre. This venue upgrade, along with the introduction of new attractions such as the Indie Game Room, the Ichigo Ke-Ki Maid Cafe, and the Adelaide qualifying leg for the Madman National Cosplay Championship, resulted in a significant increase in attendance, with numbers doubling compared to the previous year.

In 2011, AVCon hosted its first guests, including local celebrities Jade and Ryan from Cheez TV, as well as internet content creator Martin "LittleKuriboh" Billany. This marked the beginning of AVCon's ongoing efforts to attract both local and international talent as guests for future events.

In 2015, AVCon expanded its offerings by introducing esports to its lineup, featuring community matches and professional competitions in games such as Dota 2 and StarCraft II. That year also saw the debut of the AusSpeedruns speedrunning marathon, further diversifying the event's programming.

In 2016, a dedicated tabletop gaming section was added to the festival, complementing the existing video game offerings. This new addition included tabletop role-playing games, Japanese and Western trading card games, board games, and wargaming.

Over the years, AVCon secured key partnerships with major companies, including principal sponsorship from Australian internet service provider Internode (now part of TPG Telecom) and Nintendo Australia.

COVID-19 pandemic (2020–2023)

Due to the COVID-19 pandemic in Australia, the 2020 AVCon festival was cancelled.[2] The 2021 AVCon festival was initially scheduled to be held at a reduced capacity at the Morphettville Racecourse from 9–11 July; however, it was also cancelled due to ongoing pandemic-related restrictions.[3] On 16 March 2022, Team AVCon released an official statement via social media and their website, announcing that the 2022 event would not take place due to the continued uncertainty surrounding COVID-19 complications.[4]

Instead of the main festival, Team AVCon organized two smaller events in 2022. As part of the Adelaide Fringe, they held an Artist Market modeled after their traditional Artist Alley. In July, an AVCon After Dark event was also held, featuring DJs, local artists, and vendors.

After a three-year hiatus and with COVID-19 restrictions lifted in South Australia, AVCon 2023 was held as a large-scale event at the Adelaide Convention Centre from 21–23 July. The 2023 festival featured reduced space and a selection of virtual panels, marking the return of the event following the pandemic.

New era (2024–present)

In 2024, Team AVCon Inc. relocated the event to the Adelaide Showground, with a renewed focus on creative and community-oriented aspects. These included fun themes, commissioned artwork, mini-events, community outreach, a maid cafe, panels, art classes, arcades, and special guests. The event reached capacity on Saturday, marking the first time Team AVCon Inc. had to publicly announce that tickets for Saturday had sold out.

Additionally, 2024 saw the debut of AVCon's new After Dark format, which featured R18+ art and games, drawing workshops, alcohol service, and a burlesque show.

For the 2025 event, AVCon announced they would be running AVCon 2025 at the Adelaide Showground with expanded space utilising the Wayville and Jubilee Pavilions.

Previous festivals

Dates Location Theme Guests President
July 20–21, 2002University of AdelaideNoneNeil Phillips
July 19–20, 2003University of AdelaideNoneNeil Phillips
July 17–18, 2004University of AdelaideWacky JapanNoneConnell Wood
July 16–17, 2005University of AdelaideRPGNoneConnell Wood
July 14–16, 2006University of AdelaidePirates vs NinjasNoneMitchell Chapman
July 20–22, 2007University of AdelaideRock ShowNoneMitchell Chapman
July 26–27, 2008University of AdelaideSpace OperaNoneMark Stoffels
July 24–26, 2009Adelaide Convention CentreHeroes and VillainsNoneMel Dyer
July 23–25, 2010Adelaide Convention CentreInto the WoodsNoneThomas Baker
July 22–24, 2011Adelaide Convention CentreRetroLittle Kuriboh, Ryan Lappin, Jade GattThomas Baker
July 27–29, 2012Adelaide Convention CentreNeon FutureCassandra Lee Morris, Crispin FreemanTom Birdseye
July 12–14, 2013Adelaide Convention CentreSchool DaysJessica Nigri, Chris Cason, Spike SpencerTom Birdseye
July 18–20, 2014Adelaide Convention CentreFantasy RPGJon St. John, Cherami Leigh, Chris AvelloneWilliam Brennan
July 17–19, 2015Adelaide Convention CentreDetective AgencyJennifer Hale, Yaya Han, Eve BeauregardWilliam Brennan
July 15–17, 2016Adelaide Convention CentreMagica vs MechaCaitlin Glass, Good Game cast Steven "Bajo" O'Donnell, Stephanie "Hex" Bendixsen, Gus "Goose" Ronald, Nich "NichBoy" Richardson and Michael "Hingers" HingKira Austin
July 21–23, 2017Adelaide Convention CentreWinter FestivalQuinton Flynn, Jen Taylor, Chris Pope, Steve DownesKira Austin[5]
July 20–22, 2018Adelaide Convention CentreEvolutionSpike Spencer, Neil Kaplan, Major Sam Cosplay, Beke Cosplay, Vera Chimera, KnitemayaAnthony Kearney[6]
July 5–7, 2019Adelaide Convention CentreJoin the PartyPaul St. Peter, D.C. DouglasEthan Levy[7]
July 3–5, 2020CancelledN/AN/AEmily Franzon
July 9–11, 2021Morphettville RacecourseUltimate FighterJoshDub, Mully, SmashingVR, Michael Cusack, Henchwench, Scrap Shop PropsEmily Franzon
No Dates, 2022No Event RunN/AN/AThao Vuong
July 21–23, 2023Adelaide Convention Centre21st BirthdayLisle Wilkerson, Hiroshi Nagahama, Toshio Furukawa (Virtual), Shogo Sakata (Virtual)Thao Vuong
June 28-30, 2024Adelaide Showground (Jubilee Pavilion)Sports FestivalBryce Papenbrook, Ladybeard (as frontman of Babybeard), Dokibird (VTuber), Whereisdanielledebs Cosplay, Zaphy Cosplay, Shadinski Cosplay, Grizzly Ghoul Cosplay, Rowenberry Cosplay, Galaxy Girl PAiDAMatthew "Mowen" Owen
July 5-6, 2025Adelaide Showground (Jubilee and Wayville Pavilions)AVCon Rangers: Action Force (based on Power Rangers/Super Sentai)TBAMatthew "Mowen" Owen

Mascots

AVCon's original mascots were Ayvee, a green-haired, anime-inspired humanoid female with angel wings, and Sprite, her koala companion. In 2004, a male counterpart to Ayvee, named Switch, was introduced. Switch is a grey-haired, anime-inspired humanoid. Following his introduction, Sprite gradually became a background character and eventually disappeared from the mascot lineup. Ayvee and Switch have appeared in art and promotional materials every year since their creation, with designs contributed by various artists. The characters of Ayvee, Switch, and Sprite were created by two of AVCon's original organizers, Connell Wood and Melissa Waterman.

In 2021, a new mascot, Juliette, was introduced to represent the AVCon 'Ichigo Ke-Ki' Maid Cafe. Juliette is a petite, pink-haired humanoid female, and over time, she was refocused as a general AVCon mascot. Juliette was created by artist Rae Harris.

For the 2024 event, a new mascot was designed to represent the theme, depicting the captains of the four teams. This new character, Wayville, is a yellow-haired, humanoid male with spiral glasses, a "nerd" aesthetic, robotic appendages, and a companion robot named Ridley. Wayville was created by Matthew "Mowen" Owen, the 2024 AVCon president. The character and his companion were created to celebrate the event's move to the Adelaide Showground.

In November 2024, during the theme reveal for the AVCon 2025 event, it was announced that Sprite would rejoin the mascot lineup for the upcoming event year.

Organisational structure

Team AVCon Incorporated, the parent organisation which produce AVCon, is a registered not-for-profit.[8]

The operation of Team AVCon is organized into several distinct groups: the Elect, the Committee, the Membership, Staff, and on-the-day Volunteers (referred to as "Invaders").

Membership consists of active and former members of Team AVCon, who are responsible for voting in the Elect each event year.

The Elect comprises four key positions: President, Vice President, Secretary, and Treasurer. The Elect is responsible for assembling the Committee, which is made up of individuals overseeing the various departments necessary to run AVCon.

The Committee manages Staff, who are assigned to specific departments based on the event's needs. Staff are brought in as needed throughout the year to support the organization's operations.

The Elect, Committee, and Staff are responsible for overseeing AVCon's year-round activities. All members of these groups contribute on a voluntary basis and are not compensated for their time

External links

Notes and References

  1. Web site: 11 February 2024 . About AVCon . 11 February 2024 . AVCon official website.
  2. Web site: 2020-03-16 . Coronavirus – what services and events are affected in SA? . 2021-07-28 . NewsComAu . en.
  3. Web site: 23 July 2021 . AVCon 2021 Cancellation . Facebook.
  4. Web site: 16 March 2022 . AVCon 2022 Announcement . Team AVCon Facebook.
  5. Web site: 10 March 2017 . AVCon financial Reporting 2016 . 12 January 2024 . Australian Charities and Not-for-profits Commission (ACNC).
  6. Web site: Birdseye . Tom . 27 June 2018 . AVCon financial reporting 2017 . 12 January 2024 . Australian Charities and Not-for-profits Commission (ACNC).
  7. Web site: 25 June 2019 . AVCon Financial Reporting 2018 . 12 January 2024 . Australian Charities and Not-for-profits Commission (ACNC).
  8. Web site: 15 April 2021 . Team AVCon Incorporated . live . https://web.archive.org/web/20210415052504/https://www.acnc.gov.au/charity/1ddde85511005dd1ca10744ceb5b07d4 . 15 April 2021 . 15 April 2021 . Australian Charities and Not-for-Profits Commission.