| ASUG | |
| Type: | Not-for-Profit |
| Industry: | Technology |
| Services: | ASUG is the largest IT professional association of SAP professionals in North America that delivers research, solutions, events, education, and networking to its members. |
| Location City: | Chicago |
| Location Country: | United States |
Americas' SAP Users' Group (ASUG) is the largest IT professional association in North America.
In 1990, SAP customers attended the SAP annual conference “SAPPHIRE” to form a SAP users' group.[1] In 1991, the Americas' SAP Users' Group (ASUG) was created.[2] [3] ASUG works with SAP in order to deliver education and training, networking, research, and influence to ASUG members. The ASUG Annual Conference shares a location with SAP's annual SAPPHIRE NOW event.[4]
In 2016, ASUG acquired The Eventful Group's North American assets.[5] In 2016, ASUG launched the ASUG University program, which is delivered through both hands-on and virtual methods.[6]
ASUG is one of the 12 members of the SAP User Group Executive Network (SUGEN).