AREA (fashion label) explained

AREA is a fashion label founded in 2014 by Beckett Fogg and Piotrek Panszczyk. It is known for its use of crystals.^{[1] [2] [3]}

Simone Biles wore a Swarovski crystal covered dress by Area for the 2021 Met Gala for the opening of .^[4]

In December 2023, the company announced that it had partnered with the fashion brand business accelerator Tomorrow London Ltd.^[5]

Taylor Swift wore a pair of Area "crystal slit jeans" at Super Bowl LVIII.^[6]

External links

• Official website

Notes and References

1. Web site: Meet The New York Label Dressing Cardi B & Bella Hadid. Alex. Kessler. March 22, 2021. British Vogue.
2. Web site: AREA's Spring Couture Show Asks: What Does "Couture" Even Mean? . . Katz . Evan . February 8, 2021.
3. Web site: Meet the Brand That Wants You to Feel as Famous as Ariana Grande. Joelle. Diderich. July 10, 2019 . Women's Wear Daily.
4. Web site: The Story Behind Simone Biles's Three-in-One, 88-Pound Met Gala Gown. Sarah. Spellings. September 14, 2021. Vogue.
5. Web site: Tomorrow London Limited and Area NYC Finalize Global Partnership to Expand Distribution. Rosemary. Feitelberg. December 14, 2023 . Women's Wear Daily.
6. Web site: At the Super Bowl, Taylor Swift Gives a Fashion Week Brand a Boost. Vanessa. Friedman. February 12, 2024. The New York Times.