AMA Gold Report Top 50 explained

The AMA Gold Report Top 50,^[1] formerly known as the Honomichl Top 50, is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. The report is published by the American Marketing Association magazine, Marketing News. The list was compiled by Jack Honomichl until his death in 2013 and was renamed to AMA Gold Report Top 50 after his death.

The Honomichl was a rating system developed by Jack Honomichl^{[2] [3]} that "is" the Fortune 500 list of market research firms.

Competitors include the Global Top 50 Research Organizations compiled by research press company RFL Communications, Inc.^[4]

External links

• 2009 Honomichl Top 50 Report
• 2013 Honomichl Top 50 Report
• 2013 Honomichl Top 50 Chart

Notes and References

1. Web site: . 2017 AMA Gold Report. https://web.archive.org/web/20171116034342/https://www.ama.org/publications/MarketingNews/Pages/the-ama-gold-report-2017-top-50-market-research-firms.aspx?sq=honomichl. 2017-11-16.
2. Web site: Jack Honomichl - Obituary . December 29, 2013 . wrote a by-lined column titled "The Research Beat" in Advertising Age magazine for 18 years and created the "Honomichl Top 50" US.
3. Web site: Remembering Jack Honomichl . December 12, 2013.
4. https://rflonline.com/rfls-global-top-50-research-organizations/ RFL Global Top 50 Research Organizations