Alt for Damerne explained

ALT for Damerne
Frequency:Weekly
Category:Women's magazine
Company:Egmont Group
Publisher:Egmont Magasiner AS
Founder:Dan Folke
Country:Denmark
Based:Copenhagen
Language:Danish
Website:ALT.dk (Alt for Damerne)

Alt for Damerne (stylized as ALT for Damerne; Danish: Everything for the Ladies) is a Danish language weekly women's magazine published in Copenhagen, Denmark. It has been in circulation since 1946.

History and profile

Alt for Damerne was established in 1946.[1] [2] Its founder was Dan Folke, a composer.[3] The magazine is part of the Egmont Group and is published on a weekly basis by Egmont magasiner AS,[4] [5] a subsidiary of the group.[6] The headquarters of the magazine is in Copenhagen.[7] The weekly targets women 25–49 years who have high-income and are well-educated.[8] It covers latest news on fashion, beauty, interior design, food, beverages and home furnishing.[7] However, during the 1970s the magazine covered mostly political news and investigative reports.[1]

Circulation

Alt for Damerne sold 75,000 copies in its first year.[3] In 1950 the circulation of the magazine became 200,000 copies.[3]

Its circulation was 89,000 copies in 2001[9] and 86,000 copies in 2003.[6] The magazine was the tenth best-selling magazine in Denmark in 2006 with a circulation of 83,800 copies.[10] In February 2007 its circulation was 75,273 copies.[11] During the first half of 2007 the circulation of the weekly was 76,010 copies.[12] It fell to 75,300 copies in the last six months of 2007.[5] The magazine had a circulation of 73,000 copies in 2008.[13] It fell to 66,000 copies in 2009[14] and to 61,059 copies in 2010.[15] The circulation of the magazine was 55,386 copies in 2011 and 49,415 copies in 2012.[15] The weekly had a circulation of 44,604 copies between July and December 2013, making it one of the ten best-selling magazines in Denmark.[16]

See also

Notes and References

  1. Kinneret Lahad. Karen Hvidtfeldt Madsen. "Like Having New Batteries Installed!": Problematizing the Category of the "40+ Mother" in Contemporary Danish Media. NORA - Nordic Journal of Feminist and Gender Research. 2016. 24. 3. 186. 10.1080/08038740.2016.1241827. 151970237.
  2. Book: Europa World Year. Europa Publications. 2004. 978-1-85743-254-1. 1439. London; New York.
  3. Encyclopedia: Jette Drachmann Søllinge. Alt for Damerne. Den Store Danske. da. July 2014.
  4. Ann Kristin Gresaker. Making religion relevant?. Nordic Journal of Religion and Society. 2013. 26. 1. 10.18261/ISSN1890-7008-2013-01-05. free.
  5. Book: Eva Harrie. The Nordic Media Market. Media Companies and Business Activities. 2009. Nordicom, University of Gothenburg. Göteborg.
  6. Web site: The Magazine Market in Denmark and Germany. All Academic Research. 5 April 2015.
  7. Web site: Factsheet. Publicitas. 5 April 2015. https://web.archive.org/web/20150414055847/http://www.publicitas.com/belgium/media-solutions/factsheet/mediadata/alt-for-damerne-denmark/?PARAM1=GK1AC2#.VSEbEJSsXRA. 14 April 2015. dead.
  8. Stig Hjarvard. The Globalization of Language. How the Media Contribute to the Spread of English and the Emergence of Medialects. Nordicom Review . September 2004. 25. 1–2. 87. 10.1.1.732.6541 .
  9. Web site: Statistical Yearbook 2002. Denmarks Statistik. 9 May 2016. 157.
  10. Web site: Nordicom. Top ten titles by circulation/issue 2006. 5 March 2015. 8 March 2016. dead. https://web.archive.org/web/20160308072710/http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/1131_2030_Cons_mags_top10_2006.xls.
  11. Web site: List of represented titles. Publicitas International AG. 5 May 2015. 5 May 2015. 15 September 2008. https://web.archive.org/web/20150505210435/http://www.publicitas.com/fileadmin/uploads/common/Vertretungsliste_15.09.2008.pdf.
  12. Web site: Egmont Magazines Denmark. 5 April 2015. 2 April 2015. Egmont. https://web.archive.org/web/20150402122205/http://www.bleispa.it/_uploads/News/docNews708.pdf. dead.
  13. Web site: Statistical Yearbook 2009. Statistics Denmark. 5 April 2015. June 2009.
  14. Web site: Consumer-paid magazines. Statistics Denmark. 5 April 2015.
  15. Web site: Top 50 Magazines. IFABC. 22 March 2015. 30 April 2014.
  16. Web site: Top ten titles by circulation 2013. dead. Nordicom. 5 April 2015. 9 January 2015. https://web.archive.org/web/20150109124259/http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/2030_mags_topten_2013.xls.xlsx.

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