| All Elite Wrestling, LLC | |
| Founder: | Tony Khan[1] [2] [3] |
| Trade Name: | All Elite Wrestling |
| Type: | Private |
| Industry: | Professional wrestling |
| Location City: | 1 EverBank Stadium Drive Jacksonville, Florida |
| Location Country: | United States |
| Area Served: | Worldwide |
| Key People: | Jeff Jarrett |
| Services: | Licensing |
| Revenue: | ~$250 million (2023)[4] |
| Divisions: | AEW Games[5] AEW Heels[6] AEW Music Shop AEW[7] |
| Owners: | Shahid Khan and Tony Khan |
All Elite Wrestling (AEW) is an American professional wrestling promotion based in Jacksonville, Florida. It is owned by father and son duo Shahid and Tony Khan, with the latter being the president and chief executive officer. It is headquartered at EverBank Stadium, the home of the National Football League's Jacksonville Jaguars, which is also owned by Shahid Khan.[8] [9]
The promotion was founded in January 2019 by Khan, with brothers Matt and Nick Jackson, Cody Rhodes (until 2021), and Kenny Omega serving as co-executive vice presidents. After signing with WarnerMedia that May,[10] AEW launched their flagship weekly television series Dynamite, which first aired on TNT from October 2, 2019 until December 29, 2021, but has aired on TBS since January 5, 2022. Alongside hosting pay-per-view (PPV) events, other programming produced by AEW includes Rampage, Collision, and regular television specials, including Battle of the Belts and Grand Slam. AEW previously produced the streaming series Dark and Dark: Elevation which aired on YouTube until April 2023.
Considered one of the largest wrestling promotions in the world, second only to WWE in terms of annual revenue,[11] [12] AEW was ranked by Forbes as the third most valuable combat sports promotion in the world with an estimated value of, behind UFC and WWE.[13]
See main article: All In (2018). In May 2017, professional wrestling journalist Dave Meltzer made a comment that the American professional wrestling promotion Ring of Honor (ROH) could not sell 10,000 tickets for a wrestling event,[14] a feat that no U.S.-based wrestling promotion besides the dominant WWE had accomplished since WWE's defunct major competitor, World Championship Wrestling (WCW), in 1999.[15] The comment was responded to by professional wrestlers Cody Rhodes and The Young Bucks (the tag team of Matt Jackson and Nick Jackson), who were then top stars signed to ROH and good friends both inside and outside of professional wrestling as part of the group Bullet Club (and later part of the sub-Bullet Club faction, The Elite).[16] They promoted and held an independent professional wrestling event called All In in September 2018, featuring wrestlers from ROH as well as other promotions. The event sold out in 30 minutes and had the largest audience in attendance for a professional wrestling show in the United States held and organized by promoters not affiliated with WWE or WCW since 1993. The event was attended by 11,263 people.[17] [18] [19] [20] The event was acclaimed, and it led to much online speculation that Cody and The Young Bucks would expand their ambitions and create their own professional wrestling promotion or do a second All In event. Reportedly, people in the television industry were also very impressed with the show.[21] [22]
On November 5, 2018, several trademarks were filed in Jacksonville, Florida, that indicated the launch of All Elite Wrestling.[23] [24] Names filed for trademark included: All Elite Wrestling, AEW All Out, All Out, AEW, Double or Nothing, Tuesday Night Dynamite, AEW Double or Nothing, and several logos.[25] [26] [27] In December 2018, Cody, The Young Bucks, and several other wrestlers left ROH.[28] [29] The official announcement of AEW's creation came at midnight Eastern Time on January 1, 2019, in an episode of Being the Elite, a YouTube web series created by and featuring The Elite. Also announced in the episode was Double or Nothing, AEW's inaugural event and sequel to All In.[30] [31] [32]
On January 2, 2019, Cody and The Young Bucks officially signed with the promotion as competitors as well as serving as AEW's co-Executive vice presidents, while entrepreneur, football executive, and longtime wrestling fan Tony Khan was announced as the president of the company.[33] [34] Tony and his father, Shahid, were reportedly backing the promotion as lead investors.[35] [36] The Khans are billionaires and part of the ownership group of the Jacksonville Jaguars NFL team and Fulham F.C..[37]
Cody's wife, Brandi Rhodes, was announced as the company's chief brand officer on January 3, 2019.[38] [39] On January 8, 2019, the company held its inaugural press conference on the forecourt of the TIAA Bank Field, where they announced talents that were going to perform as part of the promotion, including former ROH wrestlers the team of SoCal Uncensored (Christopher Daniels, Scorpio Sky, and Frankie Kazarian), "Hangman" Adam Page, independent wrestlers Britt Baker, Joey Janela, MJF, Penelope Ford, and former WWE wrestlers Pac and Chris Jericho.[40] [41] [42]
On February 7, 2019, the group held a press conference where tickets were released for Double or Nothing. Other big announcements included Kenny Omega joining as a wrestler and the company's fourth co-Executive Vice President, as well as the signings of The Lucha Brothers (Pentagón Jr. and Rey Fénix) and Best Friends (Trent Beretta and Chuck Taylor).[43]
See also: Wednesday Night Wars.
On May 15, 2019, AEW and WarnerMedia announced a deal for a weekly prime-time show airing live on TNT, the network that formerly had broadcast WCW's Monday Nitro during the Monday Night War (1995–2001). CBS Sports described AEW as "the first company with major financial backing to take a swing at beginning to compete with WWE on a major level in nearly two decades".[44]
On May 25, 2019, AEW produced their first-ever pay-per-view (PPV), Double or Nothing. It took place at the MGM Grand Garden Arena in the Las Vegas suburb of Paradise, Nevada and saw the debut of Jon Moxley, formerly known as Dean Ambrose in WWE. Also during Double or Nothing, pro-wrestling veteran Bret Hart unveiled the AEW World Championship belt.[45] During the summer, AEW produced two more events, Fyter Fest in June and Fight for the Fallen in July.[46]
On August 31, 2019, AEW produced their second pay-per-view event, All Out as a spiritual successor to All In. At the event, the AEW Women's World Championship belt was unveiled and in the main event, Chris Jericho defeated "Hangman" Adam Page to become the inaugural AEW World Champion.[47] On September 19, TNT's website listed AEW's show as AEW Dynamite with a one-hour preview show scheduled for October 1 at 8 p.m.[48] On October 2, Dynamite debuted on TNT which averaged 1.409 million viewers, which made it the largest television debut on TNT in five years.[49] Also on October 2, WWE's NXT would make its two-hour debut on USA Network (the previous two episodes featured the first hour on USA with the second hour on the WWE Network), and they averaged 891,000 viewers. Dynamite beat out NXT in viewership and more than doubled its competition in the key adults 18–49 demographic, scoring 878,000 viewers compared to NXTs 414,000. This would also mark the beginning of the "Wednesday Night Wars".[50] Prior to and after the episodes, untelevised matches were filmed to air on AEW Dark on the following Tuesdays (except before PPV events, where the episodes aired Fridays) on AEW's YouTube channel.[51] On November 9, AEW produced their third pay-per-view event, Full Gear. In the main event, Jon Moxley defeated Kenny Omega in an unsanctioned Lights Out match.[52] On January 15, 2020, WarnerMedia and AEW announced a $175 million contract extension for Dynamite on TNT through 2023 and that AEW would be launching an upcoming second television weekly show, later revealed as AEW Rampage.[53] [54]
AEW has a training facility known as the Nightmare Factory, which is co-owned by Cody Rhodes (the facility’s name being an ode to his nickname) and AEW wrestler/coach Q. T. Marshall, who also serves as head trainer.[55] [56]
As other sports cancellations and postponements were being announced in March 2020, AEW began to be impacted by the American onset of the COVID-19 pandemic. Following the suspension of the 2019-20 NBA season after two players tested positive for the virus, the March 18 episode of Dynamite was held without spectators from Daily's Place in Jacksonville, Florida.[57] [58] That year's Double or Nothing was supposed to take place on May 23, but on April 8, the MGM Grand Garden Arena announced that they had canceled all events up through May 31 due to the pandemic.[59] At that point, Nevada had been in a state of emergency since March 12, banning all public gatherings indefinitely. In response, AEW announced that Double or Nothing would still proceed as planned but from Daily's Place, as well as TIAA Bank Field for the main event match.
On April 13, Florida Governor Ron DeSantis had deemed AEW, like WWE, an essential business critical to the state's economy, and had added an exception under the state's stay-at-home order for employees of a "professional sports and media production" that is closed to the public and has a national audience.[60] [61] [62] In an interview on the AEW Unrestricted podcast, Tony Khan stated the pandemic has deprived AEW millions of dollars in revenue from live events.[63]
On August 3, 2020, Jazwares released the first line of AEW action figures and toys.[64]
AEW announced the return of ticketed fans to live events on August 20, following the Centers for Disease Control and Prevention (CDC) guidelines including wearing masks, physical distancing, and temperature checks.[65] Beginning with their August 27 episode of Dynamite, they allowed up to 10 percent capacity at Daily's Place and up to 15 percent capacity starting with that year's All Out.[66]
On November 10, 2020, the promotion announced AEW Games, the company's video game brand. AEW revealed that three games were in development; AEW Casino: Double or Nothing and AEW Elite GM for mobile devices, and AEW Fight Forever developed by former WWE 2K developer Yuke's.[67] [68]
For the Double or Nothing pay-per-view in May 2021, the venue was raised to full capacity, making it the first time AEW held an event with a full capacity crowd since March 2020.[69]
In May 2021, AEW announced that they would be returning to live touring, beginning with a special episode of Dynamite titled Road Rager on July 7 in Miami, Florida, in turn becoming the first major professional wrestling promotion to resume live touring during the COVID-19 pandemic.[70] Road Rager was also the first in a four-week span of special Dynamite episodes called the "Welcome Back" tour, which continued with the two-part Fyter Fest on July 14 and 21 in Cedar Park and Garland, Texas, respectively, and then concluded with Fight for the Fallen on July 28 in Charlotte, North Carolina.[71] [72] In June, AEW announced that the September 22 episode of Dynamite would be another special episode titled Grand Slam and would be AEW's New York City debut, a city primarily known as home territory for WWE, as well as their first full event held in a stadium. The event would also become AEW's most attended event, with over 20,000 spectators.[73] [74] [75]
On August 20, 2021, CM Punk joined AEW. It was Punk's comeback to professional wrestling after leaving WWE in 2014.[76]
On August 27, 2021, it was revealed that Dark would begin being taped at its own set within Universal Studios Florida in Orlando at Soundstage 21.[77]
On the March 2 episode of Dynamite, Tony Khan announced that he had purchased Ring of Honor from Sinclair Broadcast Group, including its brand assets, intellectual property, and video library.[78] [79] It was clarified through a press release issued that night that the acquisition was made through an entity separate from AEW and wholly-owned by Khan.[80] In a media scrum following AEW's Revolution PPV on March 6, Khan revealed that he eventually planned to run ROH separately from AEW, and also indicated that ROH could be used as a developmental brand for AEW.[81] On May 4, the sale of ROH to Tony Khan was officially completed.[82] Later in 2022, AEW promoted its first events outside of the United States, when they held a live broadcast of Dynamite on October 12 in Toronto, Ontario, Canada, followed by a Rampage taping the next night at the same venue.[83]
Following the 2022 All Out pay-per-view, then-reigning AEW World Champion CM Punk used the post-PPV media scrum to air out-of-character grievances against multiple members of the roster, including Colt Cabana, Adam Page and AEW Executive Vice Presidents Kenny Omega and The Young Bucks.[84] After Punk's portion of the scrum concluded, it later emerged that Punk and his friend Ace Steel had a legitimate brawl with Omega, the Young Bucks and Christopher Daniels following the Bucks and Omega storming into the former's locker room.[85] The incident was dubbed by fans and reporters as "Brawl Out". In the aftermath, all involved were suspended,[85] Omega and the Bucks were stripped of their AEW World Trios Championship and Punk was stripped of the AEW World Championship.[86] Steel's contract was terminated by AEW a month later,[87] The Bucks and Omega returned at Full Gear and Punk returned the following June after undergoing surgery for an injury from his match with Moxley.
On February 1, 2023, AEW announced that they would be expanding its live events schedule and would begin doing house shows, with its house show series titled AEW: House Rules. AEW's first House Rules event took place on March 18 at the Hobart Arena in Troy, Ohio.[88] Prior to House Rules, AEW had only held one house show, titled The House Always Wins, which occurred at Daily's Place in Jacksonville on April 9, 2021.[89] On April 5, 2023, AEW announced that they would revive the All In name (a name Tony Khan acquired the rights to after purchasing ROH) for AEW's United Kingdom debut to be held at London's Wembley Stadium on August 27, 2023.[90]
On May 17, 2023, AEW announced a third weekly television show titled AEW Collision, with its first episode featuring Punk's return to the company and Luchasaurus capturing the AEW TNT Championship from Wardlow. The show airs live, with some exceptions, and premiered on TNT on Saturday, June 17, 2023.[91]
In June 2023 AEW released AEW Fight Forever after years of development. The game received mixed reviews, being praised for its throwback style of arcade gameplay, but criticized for limited presentation, modes and customization.[92] [93]
In August 2023, AEW held All In at Wembley Stadium, a pay-per-view that received critical acclaim; with a live paid attendance number of 72,265, it became one of the highest attended events in professional wrestling history.[94] The event is also notable for being CM Punk's final AEW event, as he was fired with cause by Khan and the AEW Discipline Committee, following a legitimate backstage altercation with Jack Perry.[95] Perry was also later suspended indefinitely.[96]
See main article: List of All Elite Wrestling special events.
Prior to Dynamite and pay-per-view events, AEW released a "Road to..." and "Countdown to..." series of videos on its official YouTube channel. The videos consist of interviews, video packages, and backstage segments. The series is used to hype pre-existing matches, as well as create new rivalries.[97]
In November 2019, AEW announced Bash at the Beach, a nine-day series of events, featuring two episodes of Dynamite, including one aboard Chris Jericho's Rock 'N' Wrestling Rager at Sea.[98]
In February 2021, AEW announced their newest show , which began airing on March 15. The show was uploaded to their YouTube channel on Mondays at 7 p.m. ET as a complement to AEW Dark.[99]
As part of the deal to move Dynamite to TBS, AEW agreed to produce quarterly television specials on TNT that would air on Saturdays at 8 p.m. ET. The series was titled AEW Battle of the Belts, with the first special airing on January 8, 2022.[100] Beginning with the fourth special on October 7, 2022, Battle of the Belts was moved to Friday nights, airing immediately after Rampage at 11 p.m. ET to avoid potential counterprogramming, particularly against WWE's pay-per-views.[101]
Beginning with seventh special on July 15, 2023, Battle of the Belts would be moved back to Saturday nights and would air live after Collision.[102]
On the February 22, 2023, episode of Dynamite, Tony Khan and Adam Cole announced a new television program beginning on March 29 called AEW: All Access. "All Access" was a mini-series and ran six episodes, airing from March 29 to May 10, 2023. It was a reality television show about the lives of the promotion's wrestlers and featured behind-the-scenes footage. The program aired immediately after Dynamite at 10 p.m. ET on TBS. Though Khan stated that the show performed well and was positively received,[103] there is no confirmation of a second season.
With the addition of Collision to AEW's weekly lineup, which began broadcasting on TNT on June 17, 2023, AEW ended their weekly online shows Dark and Dark: Elevation.[104]
Broadcast
| Program | Original release | Original network | Notes | |
|---|---|---|---|---|
| AEW Dynamite | October 2, 2019–present | AEW's live flagship television program. | ||
| AEW Rampage | August 13, 2021–present | AEW's taped supplemental television program. | ||
| AEW Collision | June 17, 2023–present | AEW's second live television program.[105] | ||
| AEW Battle of the Belts | January 8, 2022–present | Quarterly television specials. | ||
| AEW All Access | March 29, 2023–present | Reality television program featuring behind-the-scenes footage. | ||
| TNT Overdrive | August 10, 2024–present | Clip show presented by various AEW wrestlers. |
Online
| Program | Original release | Original network | Notes | |
|---|---|---|---|---|
| AEW Unrestricted | February 24, 2020–present | Features interviews with AEW wrestlers hosted by Tony Schiavone, Will Washington, and Aubrey Edwards. | ||
| Hey! (EW) | March 13, 2022–present | Features interviews with AEW wrestlers hosted by RJ City. | ||
| Johnny Loves Taya | February 14, 2024–present | Comedy show featuring real life husband and wife Johnny TV and Taya Valkyrie and various AEW wrestlers. | ||
| AEW Stories | July 25, 2023–present | The stories of individual AEW wrestlers through interviews and backstage access. | ||
| AEW Timelines | August 1, 2023–present | Highlights greatest moments, matches, and wrestlers in AEW's history. |
Former
| Program | Aired | Network | Notes | |
|---|---|---|---|---|
| AEW Dark | October 8, 2019 – April 25, 2023 | Online show that featured matches taped at Universal Studios Florida. | ||
| March 15, 2021 – April 24, 2023 | Online show that featured untelevised matches from Dynamite tapings which involved wrestlers from AEW's roster and the independent circuit. |
See main article: List of All Elite Wrestling pay-per-view events.
AEW pay-per-view events are available via Bleacher Report in the United States and Canada, and via FITE TV internationally. Additionally, AEW PPVs are also available via traditional PPV outlets in the United States and Canada and are carried by all major satellite providers.[106] [107]
On May 8, 2019, AEW reached a media rights deal with British media company ITV plc to broadcast AEW shows on ITV4 with pay-per-views being broadcast on ITV Box Office starting with Double or Nothing on May 25, 2019. However, after ITV Box Office ceased operations in January 2020, ITV no longer broadcasts AEW pay-per-views in the UK.[108]
On February 19, 2020, AEW reached a new media rights deal with German media company Sky Deutschland (which previously broadcast WWE and Total Nonstop Action Wrestling shows) to broadcast AEW pay-per-views on Sky Select Event.[109]
On summer 2020, all AEW programs (with the exception of AEW Collision) have been broadcast in Italy by Sky Italia through its sports' channels.[110]
On January 22, 2021, TNT Africa announced that the channel would begin airing Dynamite on Friday nights in Sub-Saharan Africa. The show premiered on February 5, 2021.[111]
On May 19, 2021, AEW announced that Dynamite would be moving to TBS in January 2022. In addition, AEW also announced that they would be launching a second weekly TV show called AEW Rampage, which would air on Fridays at 10 p.m. ET on TNT, beginning August 13.[112]
On August 2, 2021, AEW announced a deal with Discovery Inc. to air Dynamite and Rampage on Eurosport in India starting on August 15, 2021.[113] On February 10, 2022, Warner TV announced that they would be airing Dynamite and Rampage in Poland.[114] On April 8, 2022, it was announced that as part of the AEW and NJPW working relationship, Dynamite and Rampage would air in Japan on NJPW World.[115] [116] On May 5, 2022, AEW announced that Dynamite and Rampage would air on TNT in Spain starting on June 17, 2022, and later live from June 19, 2022.[117]
AEW events aired in Latin America on Space from late 2020 to late 2022. The promotion airs in Hispanic America on Vix since July 2023, and in Brazil on AEW Plus.
In January 2023, AEW sold its broadcasting rights to streaming service DAZN in 42 territories in Europe and Central Asia.[118] [119]
AEW has partnership agreements with several promotions around the world. In addition, as Tony Khan owns both AEW and Ring of Honor (ROH), wrestlers from AEW companies frequently appear on ROH and vice versa; however, though ROH belts are often defended on AEW shows the reverse is rarely true.
In early 2019, AEW struck two partnership deals with Mexican Lucha Libre AAA Worldwide (AAA) and Chinese Oriental Wrestling Entertainment (OWE) promotions.[41] [43] By late 2020 and going into 2021, AEW formed partnerships with other wrestling promotions. Tony Khan has dubbed the concept of wrestlers from other promotions appearing in AEW as going through "the forbidden door".[120] In December of that year, AEW began a partnership with Impact Wrestling, which saw AEW World Champion Kenny Omega making appearances on Impact!.[121] Omega would later make his in ring debut for Impact at Hard to Kill,[122] and defeated Rich Swann to win the Impact World Championship at the Rebellion event, making him the first person to hold championships in both Impact and AEW concurrently.[123] In October 2021, the working relationship between AEW and Impact Wrestling ended following Impact's Bound for Glory.[124]
On February 3, 2021, at the Beach Break television special, AEW started a partnership with New Japan Pro-Wrestling (NJPW). After the main event, Kenta made his AEW debut and hit Jon Moxley with his finishing strike, the Go 2 Sleep.[125] Kenta would later make his AEW in ring debut at the following Dynamite. Over one year later on the April 20, 2022 edition of Dynamite, it was announced that AEW and NJPW reached an agreement to co-produce a pay-per-view event titled AEW×NJPW: Forbidden Door, which took place at the United Center in Chicago on June 26.[126] [127] [128] The event was an acclaimed success and was followed by a second Forbidden Door event on June 25, 2023, held at Scotiabank Arena in Toronto.
On March 20, 2022, at DDT Pro-Wrestling's Judgement, it was announced that AEW had formed a working relationship with DDT and Tokyo Joshi Pro-Wrestling that would see wrestlers from both brands appear on AEW programming.[129] [130]
On October 13, 2023, AEW announced a working relationship with Mexico's Consejo Mundial de Lucha Libre promotion.[131]
See main article: List of All Elite Wrestling personnel. AEW signs most of its talent to exclusive contracts, meaning talent can appear or perform only on AEW programming and events (which includes ROH) or AEW-approved independent events, though it has partnerships with Japan's New Japan Pro-Wrestling (NJPW),[132] DDT Pro-Wrestling (DDT), Tokyo Joshi Pro Wrestling (TJPW), Pro Wrestling Noah,[133] World Wonder Ring Stardom, Mexico's Lucha Libre AAA Worldwide (AAA), and Consejo Mundial de Lucha Libre (CMLL), wrestlers and other personalities from those promotions may also make periodic appearances at AEW events.
| Main series | |||
|---|---|---|---|
| 2020 | AEW Casino: Double or Nothing | KamaGames | Android, iOS |
| AEW Elite General Manager | Crystallized Games | Android, iOS | |
| 2023 | AEW Fight Forever | Yuke's | Nintendo Switch, PlayStation 4, PlayStation 5, Windows, Xbox Series X/S, Xbox One |
| 2024 | AEW Rise To The Top | East Side Games | Android, iOS |
| AEW Figure Fighters | Immutable X | Android, iOS | |
As of,
See main article: List of current champions in All Elite Wrestling.