| A1 Srbija d.o.o. | |
| Type: | d.o.o. |
| Industry: | Telecommunications |
| Location City: | Belgrade |
| Location Country: | Serbia |
| Area Served: | Serbia |
| Key People: | Dejan Turk (CEO) Milan Zaletel (CFO) Đorđe Vuksanović Nenad Zeljković |
| Products: | Mobile telephony |
| Revenue: | €315.3 million [1] |
| Operating Income: | €49.2 million |
| Net Income: | €40.3 million |
| Assets: | €462.5 million |
| Num Employees: | 1,456 |
| Parent: | A1 Telekom Austria Group |
| Footnotes: | [2] |
A1 Srbija d.o.o. (formerly Vip mobile) is a Serbian mobile network operator owned by A1 Telekom Austria Group. As of 2020, it is the third largest mobile telephony operator with market share of 25.67%.[3]
On 1 December 2006, the mobilkom Austria group became the owner of the third mobile telephone license in Serbia for GSM 900/1800 and UMTS networks, through a payment of €320 million. The license was legally transferred to Vip.
Considering the great potential of the Serbian telecommunications market, the mobilkom Austria group has planned to invest up to €570 million in its first four years of operations, including the €320 million it spent on acquiring its operating license in Serbia in 2006. This makes Vip the biggest Greenfield investment in Serbia so far.[4] In 2008, Vip became general sponsor of Serbian national volleyball team.
According to the 2015 annual financial report, company had revenue of €206.8 million, with 2.1 million customers it held a market share of 22,5%.[5]
The IMSI - Network Code of Vip is 220-05 and MSISDN Network Codes are 060 (international: +381 60), 061 (international: +381 61) and 068 (international: +381 68).
Vip previously used national roaming with mt:s and Telenor.
License obligations for the end of 2010 require Vip to cover 80% of territory and 90% of population with its own quality signal. So far, all requirements in terms of coverage given by the license are achieved and Vip signal is available all over Serbia.