A.L.C. Explained

A.L.C. is a Los Angeles-based women's ready-to-wear fashion brand, founded in 2009 by Andrea Lieberman.

History

Andrea Lieberman began her career as a stylist in New York City, working primarily in the music industry with hip hop figures such as Sean Combs and musicians such as Jennifer Lopez and Gwen Stefani.[1] Her styling projects included music videos, red-carpet appearances, and music tour costumes.

Lieberman worked with Hollywood stars such as Gwyneth Paltrow, Drew Barrymore, Kate Hudson and Cameron Diaz.[2]

Her editorial styling work appeared in Vogue, Vanity Fair, Elle, InStyle and other publications.[3]

In 2009, Lieberman moved to Los Angeles and debuted her ready-to-wear collection, A.L.C. The brand focuses on “laid-back luxury” with collections consisting of elegant staples and elevated basics.[4] [5]

In 2011, Lieberman was accepted into the Council of Fashion Designers of America and the following year, she became one of ten finalists in the CFDA/Vogue Fashion Fund.[6]

In 2014, the brand launched a line of handbags, which are sold at Saks Fifth Avenue, Barneys, Shopbop.com, and Intermix, among other specialty boutiques.[7]

In March 2015, Emma Watson wore A.L.C. while participating in a Facebook Live event for International Women's Day in which she discussed her work as the UN Women Global Goodwill Ambassador representing the HeForShe movement.[8] [9]

In August 2015, Interluxe Holdings, a New York-based fashion and luxury investment firm, acquired a majority stake in A.L.C.[10]

In October 2015, Jennifer Lawrence wore A.L.C. while attending the Handprint Ceremony at the TCL Chinese Theatre with her cast members from The Hunger Games franchise. [11] [12]

In 2018, A.L.C. opened its first two retail locations in SoHo, New York and at Palisades Village in Pacific Palisades, California. [13]

Website

(official)

Notes and References

  1. Tungate, Mark. Fashion Brands: Branding Style from Armani to Zara. London: Kogan Page, 2012. 107. Print.
  2. Web site: Maclister-Smith. Tilly. Spotlight On: Andrea Lieberman of A.L.C. MATCHESFASHION.com. 12 April 2016.
  3. Web site: Schickner. Lindsey. A.L.C.'s Andrea Lieberman on Her Journey From Stylist to Designer. Fashion Etc. . 12 April 2016.
  4. Web site: Anderson. Kristin. A.L.C. Fall 2016 Ready-to-Wear Fashion Show. Vogue. 13 April 2016.
  5. Web site: Lee. Jinnie. Andrea Lieberman ALC Tidal Barneys Designer Playlist. The Window. 13 April 2016.
  6. Web site: The Council of Fashion Designers of America Welcomes 33 New Members. The Council of Fashion Designers of America. 11 April 2016.
  7. Web site: Andrea Lieberman Ventures Into Handbags. Vanity Fair. 14 April 2016.
  8. Web site: Emma Watson In A.L.C. – International Women’s Day. Red Carpet Fashion Awards. 6 July 2016.
  9. Web site: McKenzie. Sheena. Parke. Phoebe. Emma Watson's Facebook Chat - International Women's Day. CNN. 6 July 2016.
  10. Web site: Fernandez. Chantal. A.L.C. Sells Majority Stake, Plans Retail Stores. Fashionista. 14 April 2016.
  11. Web site: Fitzpatrick. Erin. Jennifer Lawrence Just Broke a Famous Fashion "Rule". 6 July 2016.
  12. Web site: Kelley. Sean. ‘Hunger Games’: Jennifer Lawrence, Co-Stars Share in Handprint Ceremony. 6 July 2016.
  13. Web site: Iredale. Jessica. "A.L.C. Embarks on Brick-and-Mortar Rollout". 10 January 2019.