ADATA explained

ADATA Technology Co., Ltd.
Native Name:	威剛科技股份有限公司
Native Name Lang:	zh-Hant
Type:	Public
Founder:	Li-Pai (Simon) Chen
Location City:	New Taipei City
Location Country:	Taiwan
Industry:	Computer storage Computer memory
Products:	Memory cards USB flash drives External hard drives DRAMs Solid state drives Industrial technology LED lighting Powerbanks
Revenue:	TWD$ 25.597 billion (2019)^[1]
Operating Income:	TWD$ 2.826 billion (2019)
Net Income:	TWD$ 441.769 million (2019)
Num Employees:	1,400 (2019)
Homepage:
Assets:	TWD$ 24.465 billion (2019)
Equity:	TWD$ 8.007 billion (2019)

ADATA Technology Co., Ltd. is a Taiwanese fabless^[2] hardware manufacturer, founded in May 2001 by Simon Chen . Its main product line consists of DRAM modules, USB flash drives, hard disk drives, solid state drives, memory cards and mobile accessories. ADATA is also expanding into new areas, including robotics and electric powertrain systems. In addition to its main ADATA brand, the company also sells PC gaming hardware and accessories under its XPG ("Xtreme Performance Gear") brand since 2008.^[3]

In 2016, ADATA was the second-largest DRAM module manufacturer in the world by revenue^[4] and had a market capitalization of US$680 million.^[5] In recent years, ADATA has extended its business to Europe and the Americas, while competing strongly with Samsung in Asia.

Product lines

Consumer

• DRAM modules for desktop and notebook PCs
• Solid-state drives
• External storage (HDDs, SSDs, enclosures)
• USB flash drives
• Memory cards / readers
• Power banks
• Car / wireless / USB chargers
• USB / microUSB / Lightning cables
• Media adapters

XPG (gaming)

• Computer memory
• SSDs^{[6] [7]}
• Power supply units
• PC chassis
• Cooling
• PC accessories
• Monitors^[8]
• Laptops
• Gaming peripherals (keyboards, mice, mousepads, headsets)
• Lifestyle gears (MANA gaming chewing gum)

Industrial

• Solid-state drives / flash storage
• Card / UFD / embedded
• DRAM modules

Lighting

• Home lighting
• Industrial / commercial lighting
• Smart lighting
• Lighting for outdoor activities

Powertrain

• Two-wheels
• Tri-wheels
• Industrial

History

• In October 2004, ADATA Technology was listed on the Taiwan Over-The-Counter (OTC) Stock Exchange, with the stock code 3260.
• In October 2008, ADATA Technology established the high-performance gaming brand XPG.
• In 2010, ADATA Technology founded ADATA Lighting, officially entering the LED lighting business.
• On October 19, 2012, ADATA Technology held a board meeting, during which Zhou Shouxun was appointed Vice Chairman of ADATA, a nomination led by ADATA's Chairman Chen Libai through Boda Investment.
• On December 19, 2012, the Sports Administration of the Executive Yuan announced that ADATA Technology won the bid for the second issuance of sports lottery tickets, with the issuance period from January 1, 2014, to December 31, 2023.
• On August 7, 2013, China Times Electronic News reported that ADATA Lighting officially entered the LED business, focusing on LED bulbs for home living and small commercial offices as the main product. ADATA's Chairman Chen Libai was optimistic about the LED lighting industry, entering a "golden decade" from 2013, with the traditional lighting market gradually being replaced by LED lighting.
• On June 15, 2017, Zhou Shouxun resigned as Vice Chairman of ADATA Technology.
• In July 2017, ADATA Technology's consolidated revenue for June reached NT$2.754 billion, marking a near 41-month high, with a total consolidated revenue of NT$15.837 billion for the first half of the year.
• In 2019, ADATA Technology's annual pre-tax net profit was NT$650,875 thousand, and the after-tax net profit was NT$441,769 thousand, with earnings per share of NT$2.04, ranking second among the top ten global SSD module brands.^[9]

See also

• List of companies of Taiwan

Sources

• Web site: Technology Fast 500 Asia Pacific 2004 Winners Report . https://web.archive.org/web/20130615035230/http://www.deloitte.com/assets/Dcom-Global/Local%20Assets/Documents/Tech%20Fast500%20winners%20report%20011204%20FINAL%281%29.pdf . dead . 2013-06-15 .
• Web site: Top Taiwan Global Brands 2007 Winners announced . https://web.archive.org/web/20140419200449/http://www.docstoc.com/docs/93769931/Top-Taiwan-Global-Brands-2007-Winners-announced . dead . 2014-04-19 .

External links

• ADATA (consumer website)
• ADATA Industrial Solutions
• ADATA Lighting. (Traditional Chinese).
• ADATA Powertrain. (Traditional Chinese).
• XPG. (gaming).

Notes and References

1. Web site: ADATA Annual Report 2019 . www.adata.com . ADATA . March 27, 2020 . 10, 11, 12, 13 . live. https://web.archive.org/web/20201017120648/https://www.adata.com/upload/About/May42020615pm2019%20ADATA%20financial%20reports.pdf . 2020-10-17 .
2. Web site: Vättö . Kristian . Interview with ADATA's President Shalley Chen .
3. Web site: Swinburne . Richard . 2008-11-01 . A-DATA unveils its new sub-brand for Overclocking products: XPG ™ Xtreme Performance Gear . 2024-01-03 . bit-tech.net . en.
4. Web site: The Global Sales Revenue of DRAM Modules for 2017 Recorded a Significant Growth of 69% Thanks to Rising ASP, Says TrendForce. press.trendforce.com. english. 2018-08-16.
5. Web site: ADATA Consumer. www.adata.com. 2018-08-20. 2018-08-21. https://web.archive.org/web/20180821204803/http://www.adata.com/en/about/content-sales-7/. dead.
6. Web site: 2021-10-01 . ADATA XPG Gammix S70 Blade . 2024-01-29 . PCMag UK . en-gb.
7. Web site: Laird . Jeremy . 2021-07-23 . Adata XPG SX8200 Pro 1TB SSD review . 2024-01-29 . pcgamer . en.
8. Web site: Donnell . Peter . 2020-01-10 . ADATA XPG Unleash Impressive New Monitor Series . 2024-01-29 . eTeknix . en-GB.
9. Web site: TrendForce：2019年全球前十大SSD模組廠品牌排名，金士頓、威剛、金泰克仍居全球前三 . https://web.archive.org/web/20201130141545/http://www.trendforce.com.tw/presscenter/news/20201027-10526.html . 2020-11-30 .