9lives explained

Birth Name:Maxwell Warren Jardine
Birth Date:10 March 2004
Occupation:Record producer, songwriter
Years Active:2022-present
Label:Pulse Records

Maxwell Warren Jardine (born 10 March 2004), known professionally as 9lives, is a New Zealand artist, songwriter and record producer. Known for pioneering the Sigilkore sound, a mix of trap, hyperpop, cloud rap, and electronic music, he has released music collaborations with Odetari, Trippie Redd, Kanii, jnhygs, and Lil Nas X.[1] [2] 9lives has an RIAA certified Gold single "I LOVE YOU HOE" with Odetari,[3] and was named in Rolling Stone Australia's Future of Music, a celebration of the most exciting and innovative artists from Australia and New Zealand.[4]

Life and career

Maxwell Jardine was born in rural small-town Hawkes Bay, New Zealand and is of South African descent.[5] He grew up in a musical household where everybody in his family played instruments, and he played the drums from a young age.[6] 9lives claims that playing the drums is what got him into production in the first place, making his own beats after playing drums for 12 years and eventually transitioning into production drum loops during his free time in high school.

9lives began posting beats and remixes on SoundCloud in 2021. He released his first instrumental project titled #exclusive on November 13, 2022.[7] In late 2022, 9lives' music, in particular debut single "Khaos Emerald", began going viral on TikTok. "I guess that's how it started" says Maxwell when referring to his early success as an artist, "all those kinds of edits of movie visuals with the sound behind it just started happening out of nowhere". He continued releasing singles more frequently, collaborating with other artists in the underground to reach new audiences. 9lives released "XTAYALIVE"[8] with jnhygs on February 22, 2023 and "GO (Xtayalive 2)" with Kanii on April 28, 2023.[9] His single "I LOVE YOU HOE" became his first to chart when it reached #3 on the Billboard Dance/Electronic charts on September 2, 2023 as part of the collaborative EP, 3x3, with Odetari.[10]

On January 16, 2024 9lives signed to Pulse Records.[11]

Musical style

9lives' music has been described as sigilkore or dark trap.[12] He describes his music as "the back end of hyperpop, but more in the space of Radier Klan where it's a bit more dark, grungy and underground". Laura McInnes of Sniffers wrote that 9lives' music "fuses together ethereal lofi trap textures of cloud rap, the manipulated chopped vocal pitches of hyperpop, and the uptempo bounce and animated sound FX of electronic club styles". Jon Barlas of Our Generation Music wrote that "9lives' sound feels like you're fighting a final boss on the last level of Arkham Asylum, gripping your controller ever-so-tightly". He has referred to Luci4 and Raider Klan as musical influences in multiple interviews.[13]

Discography

Extended plays

Title! rowspan="1" scope="col"
Details
  1. exclusive
  • Released: November 13, 2022
  • Label: The System
  • Format: Digital download, streaming
33.1FM
  • Released: February 17, 2023
  • Label: The System
  • Format: LP, Digital download, streaming
3×3

Singles

Title! rowspan="2"
YearPeak chart positionCertificationsProject
US Dance[14] NZ Hot[15]
"Khaos Emerald"2022
  1. exclusive
"Glacier"
  1. exclusive
"Ghostrider"2023rowspan="2"
"Xtayalive"
"Go (Xtayalive 2)"[16] Exiit
"Reassure Me"[17] 3x3
"Jerk!"45
"I Love You Hoe"318 3x3
"Baby I'm Home"38Door to Dusk
"Multimillionaire"[18] 202443
"Light"[19]
  1. Gigi
"Canada"[20]
"Nuk3"[21] rowspan="4"
"Abu Dhabi"
"I Did It"[22]
"My Way"[23]
"—" denotes a single that did not chart, or no chart data is available.

Notes and References

  1. Web site: McInnes . Laura . November 28, 2023 . The Myth & Lore of 9lives (Interview) . May 4, 2024 . Sniffers.
  2. Web site: Downs . Sarah . April 22, 2024 . 9lives Praises the Power of the Internet on New Single 'CANADA' . May 4, 2024 . . en-AU.
  3. Web site: March 15, 2024 . American Certifications - 9lives . May 4, 2024 . . en-US.
  4. Web site: Lochrie . Conor . April 18, 2024 . Meet Rolling Stone AU/NZ's Future of Music . May 4, 2024 . Rolling Stone Australia . en-AU.
  5. Web site: 2024-10-15 . 9lives: Why New Zealand Producer Is the Future of Music . 2024-10-22 . Rolling Stone Australia . en-AU.
  6. Web site: Barlas . Jon . 2024-04-22 . 9lives Interview: 'I want to be the Metro Boomin of the underground' . 2024-11-06 . Our Generation Music . en-US.
  7. Web site: November 13, 2022 . #exclusive . May 4, 2024 . Spotify.
  8. Web site: 9Lives Songs, Albums, Reviews, Bio & More. AllMusic.
  9. Web site: 9lives . May 4, 2024 . Spotify.
  10. Web site: Zellner . Xander . 2024-10-08 . Hot 100 First-Timers: Odetari Manages to ‘Keep Up’ With His Chart Debut . 2024-11-06 . Billboard . en-US.
  11. Web site: Paine . Andre . January 16, 2024 . Pulse Records signs South African artist 9lives . May 4, 2024 . . en.
  12. Web site: 2024-04-19 . 9lives' Latest Single Pushes Sigilkore . 2024-10-22 . . en.
  13. 9lives in studio w/ Bear1Boss, Rio Leyva Day in the life + Interview . April 16, 2024 . MONTREALITY . 2024-05-04 . YouTube.
  14. Peaks on the Hot Dance/Electronic Songs chart:
  15. Peaks on the RMNZ Hot Singles chart: *"I Love You Hoe": Web site: August 21, 2023 . NZ Hot Singles Chart . May 4, 2024 . Recorded Music NZ.
  16. Web site: Williams . Kyann-Sian . 2024-04-08 . Kanii: “I don’t hold back when I express how I feel” . 2024-11-06 . . en.
  17. Web site: Zellner . Xander . 2023-08-16 . 10 First-Timers on Billboard’s Charts This Week: Ez Mil, Malcolm Mays, Crypta & More . 2024-11-06 . Billboard . en-US.
  18. Web site: 18 January 2024 . 9lives, Odetari, and Trippie Redd reunite for new collab, ‘MULTIMILLIONARE’ . 2024-11-06 . Sniffers.
  19. Web site: Kylene . Jazmin . March 22, 2024 . skaiwater, Lil Nas X, and 9lives Serve Up a Dose of Digital Nostalgia in "light!" . 2024-11-06 . . en.
  20. Web site: 2024-04-22 . 9lives Praises the Power of the Internet on New Single 'CANADA' . 2024-11-06 . Rolling Stone Australia . en-AU.
  21. Web site: Kelly . Dylan . 2024-07-13 . Lancey Foux Links With 9lives for New Track "ABU DHABI" . 2024-11-06 . Hypebeast.
  22. Web site: Sadler . Armon . Brown . Preezy . 2024-08-02 . Big Sean Uplifts, A$AP Rocky Pulls A Jack Move, Ice Spice Keeps It Raw, And More Hip-Hop Releases . 2024-11-06 . . en-US.
  23. Web site: Horvath . Zachary . 2024-10-12 . 9lives Produces An Ethereal Jersey Club Piece With "My Way" Featuring Rico Nasty & Kanii . 2024-11-06 . HotNewHipHop . en.