Lambo Xtra Explained

Lambo Xtra
Screenshot Size:255px
Company Type:Private company
Foundation:Lagos, Nigeria in 2010[1]
Location:Lagos, Nigeria.
Country Of Origin:Nigeria[2]
Founder:Soltesh Iyere (CEO)
Industry:Music,[3] Movies
Owner:theMedia 360 Company[4]
Url:lamboxtra.com
Programming Language:PHP
JavaScript
JQuery
HTML[5]
Language:English[6]

Lambo Xtra (formerly 9janimi Channel)[7] is a Nigerian Lagos-based platform for youth culture, launched in 2010[8] by Nigerian startup theMedia 360 Company Ltd.[9] [10] Its primary content is Afro pop music.

History

The main services are music and movie streaming.[11] [12] There are two subscription tiers: The Freemium (free) and Premium (paid) offerings. The service is available on Web and via mobile apps.[13] [14]

The channel pays royalties to artists.[15] The service allows artists keep 75% of their songs proceeds through its Fair Trade Streaming agreement.[16]

9janimi[17] [18] is a Yoruba phrase, which means "I’m a Nigerian".

9janimi Channel[19] was established in 2010 in Lagos, Nigeria by Soltesh Iyere.[20] To further assist in the expansion of the streaming service in Africa, they've also partnered with Bashro Beats[21] in the United Kingdom to deliver services to Nigerians there. The Channel was formerly an online compendium of hip hop news, gossip and top-ten music charts.[22] [23] With singer-songwriter Halle Mordu[24] [25] [26] and model Idia Aisien are its brand ambassadors.[8] [27] [28] [29]

Awards and nominations

Nominated – New Media Broad Awards 2014[30] [31]

Notes and References

  1. Web site: lamboxtra.com Brand Legal Page . 14 January 2016 .
  2. Web site: 9janimi Channel launches new music streaming app. Naij. Sola Bodunrin. 1 March 2016.
  3. Web site: 9janimi Channel – Music In Africa . 25 February 2015 . 25 February 2015.
  4. News: Online Music: 9janimi Channel Offers Artistes Platform To Earn Royalties. Channels TV. 2 March 2016.
  5. Web site: Site Info - 9janimi.com . 14 January 2016 . w3techs.
  6. Web site: Lambo Xtra – Press . 14 January 2016 .
  7. Web site: 9janimi Channel rebrands to Lambo Xtra. 21 January 2020 .
  8. Web site: 9janimi Channel Berths. The Nation (Nigeria).
  9. Web site: theMedia 360 Company, rebranding media space with innovatives. Daily Independent. Bolatito. 21 January 2020.
  10. Web site: theMedia 360 rejigs business model for improved music digital distribution. The Guardian. 21 June 2019 . 21 January 2020.
  11. News: 9janimi Channel beefs up platform with new features. The Nation Newspaper . 12 January 2016 . The Nation (Nigeria).
  12. Web site: 9janimi Channel braces up for new media. Daylight.ng. 16 January 2016. https://web.archive.org/web/20160416151724/http://www.daylight.ng/9janimi-channel-braces-up-for-new-media/. 16 April 2016. dead.
  13. Web site: 9janimi Channel: A Spotify For Nollywood. Apex Nolly. 17 January 2016. https://web.archive.org/web/20160324133047/http://apexnolly.com/9janimi-channel-a-spotify-for-nollywood/. 24 March 2016. dead.
  14. Web site: Indigenous streaming service to reward music acts on platform. Pulse Nigeria. Gbenga Bada. 1 March 2016. 28 February 2016. https://web.archive.org/web/20160228024657/http://pulse.ng/buzz/davido-patoranking-seyi-shay-indigenous-streaming-service-to-reward-music-acts-on-platform-id4726365.html. dead.
  15. News: 9janimi Channel to pay royalty to artistes. The Nation Newspaper . 3 September 2015 . The Nation (Nigeria).
  16. Web site: NCC proposes digital piracy bill to National Assembly . 27 May 2015 . Premium Times.
  17. Web site: 9janimi Channel debuts to pay artistes royalties. The Daily Independent (Lagos). 18 September 2015. https://web.archive.org/web/20150919165532/http://dailyindependentnig.com/2015/09/9janimi-channel-debuts-to-pay-artistes-royalties/. 19 September 2015. dead.
  18. Web site: 9janimi Channel Beta to offer unlimited music on the go!. Mix Naija. 2 March 2016. https://web.archive.org/web/20160306224653/http://mixnaija.com/2016/02/indigenous-streaming-service-to-reward-davido-patoranking-seyi-shay-on-platform/. 6 March 2016. dead.
  19. Web site: 9janimi Channel to pay artistes royalties . 3 September 2015 . 4 September 2015 . Vanguard (Nigeria).
  20. Web site: 9janimi Channel Says The Streaming Service Is Just The Tip Of The Iceberg. For Naija.
  21. News: 9janimi Channel takes operations abroad. The Nation Newspaper . 26 July 2015 . The Nation (Nigeria).
  22. Web site: Olamide's Lagos Boys Tops 9janimi Music Chart. 26 July 2015. https://web.archive.org/web/20160304085548/http://chinenyeugonna.com/?p=7098. 4 March 2016. dead.
  23. Web site: 9janimi Channel: The Rise Of A Streaming Music Service In Africa. African Seer. 2 March 2016. 10 June 2016. https://web.archive.org/web/20160610035052/http://www.africanseer.com/nigeria/434240-9janimi-channel-to-pay-artistes-royalties.html. dead.
  24. Web site: Why I sing more about love — Halle, Nigeria's Janet Jackson. 23 May 2015 . Vanguard (Nigeria).
  25. Web site: I always challenge the guys, says Halle, Nigeria's Janet Jackson. 6 June 2015 . Vanguard (Nigeria).
  26. Web site: I can be a pain in the butt – Halle Ihmordu. 15 March 2013 . Vanguard (Nigeria).
  27. Web site: 9janimi Music Channel Makes Waves . 5 August 2015 . 17 January 2016 . Entertainment Express.
  28. Web site: 9janimi Channel plans to rejuvenate music streaming in Nigeria. Somtoo – Africa's Tech Hub.
  29. Web site: 9janimi Channel: Evolving through the entrepreneurship ecosystem. Today News Nigeria. 2 March 2016. https://web.archive.org/web/20161012140248/http://www.todaynews.com.ng/news-headlines/2016/01/9janimi-channel-beefs-up-platform-with-new-features/. 12 October 2016. dead.
  30. Web site: 9janimi Channel Wants to Offer Artistes Better Value. 27 October 2015 . Tech Cabal.
  31. Web site: 9janimi Channel wants musicians in Nigeria to earn from their work. Tech Moran. 2 March 2016. https://web.archive.org/web/20160313042435/http://techmoran.com/9janimi-wants-musicians-nigeria-earn-work. 13 March 2016. dead.

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