Nine Digital Explained

Nine Digital Pty Ltd
Type:	Subsidiary
Location:	Sydney, Australia
Industry:	Media
Products:	Television, Digital, Events
Parent:	Nine Entertainment Co. (2013–present)

History

Ninemsn was originally formed in 1997 as a joint venture between Microsoft and PBL. The ninemsn website operated as the main website for the Nine Network and MSN in Australia.

The Ninemsn company was renamed Mi9 in 2013, and in October 2013, Microsoft sold its 50% stake in the company to Nine Entertainment.^[1] Mi9 was subsequently renamed Nine Digital.

Services

9Honey

Women's network 9Honey was launched as a fashion site in April 2015.^[2] Nine subsequently brought together several online brands under the a single women’s network called 9Honey in 2016. This change saw the fashion and beauty website rebranded as 9Style.^[3]

• 9Honey | Binge: a site concerning television, streaming media and literature. It produces book reviews through its Booktopia brand and podcasts including Honey Mums and What the F is for Dinner.
• 9Honey | Celebrity: an entertainment, pop-culture and celebrity news site.
• 9Honey | Coach: a health-focused motivational site.
• 9Honey | Homes: an interior design and home styling site.
• 9Honey | Kitchen: a culinary site including recipes and cooking tips and stories.
• 9Honey | Mums: a site aimed at mothers including stories and insights on parenting.
• 9Honey | Style: a beauty and fashion site formerly branded as simply 9Honey.
• 9Honey | Travel: a travel and tourism sight including stories and recommendations.
• 9Honey | You: a female empowerment and inspiration site aimed at assisting women to meet their goals.

9Now

See main article: 9Now. Catch-up service 9Now was launched in 2016, replacing previous catch-up service 9Jumpin.

9Saver

9Saver is a joint-venture with RevTech Media and an online money-saving site.

Future Women

Future Women is a brand aimed at professional women through events and workshops, an on-platform community and journalism.^[4]

Nine.com.au

See main article: Nine.com.au. Formerly a joint venture with Microsoft, website Ninemsn was renamed nine.com.au in 2016.

Pedestrian Group

See main article: Pedestrian (company). Pedestrian is a youth digital news and entertainment website based in Sydney. It is part of the larger Pedestrian Group, which itself is wholly owned by Nine Entertainment. Pedestrian also owns the Australian brands Vice Media (Australia), Business Insider Australia, Gizmodo Australia, Refinery29, Lifehacker Australia, Kotaku, Pedestrian JOBS, and Openair Cinemas'.^[5]

Stan

Stan is a subscription streaming service established in 2015.

Former services

CarAdvice

CarAdvice is Australia’s largest independent automotive content publisher. Its sister publication is BoatAdvice. In 2020, Nine announced plans to phase out the CarAdvice brand in 2021 in order to focus on its Drive brand.^[6]

Find a Babysitter

Find a Babysitter is Australia's largest online babysitter website started by Delia Timms and Jeff Bonnes in 2005. The couple divested from the company after five years. The website subsequently came under the control of Nine Entertainment.^[7] Nine sold the website back to Timms and Bonnes in 2021.^{[8] [9]}

RSVP

RSVP is an online dating service purchased by John Fairfax Media in 2005.^[10] It merged with Oasis Active in 2014,^[11] whose co-founders David Heysen and Daniel Haigh were subsequently brought on to manage the combined entity. Nine sold RSVP to Heysen and Haigh in 2021.^[12]

Notes and References

1. Web site: Nine buys out online arm Mi9 ahead of float, ending joint venture with Microsoft . Fitzsimmons. Caitlin. 14 October 2013. Business Review Weekly. 19 November 2014.
2. Web site: Ninemsn overhauls lifestyle offering with 3 new sites Honey, Pickle and Coach. Christensen. Nic. 1 April 2015. Mumbrella. 31 August 2019.
3. Web site: Nine unites verticals under 9Honey network umbrella as Helen McCabe seeks better TV and digital integration. Ward. Miranda. 7 November 2016. Mumbrella. 31 August 2019.
4. Web site: Future Women . Nine for Brands . Nine Entertainment . 10 June 2021.
5. Web site: Home page. Pedestrian Group . 17 March 2022. https://web.archive.org/web/20220315163319/https://pedestriangroup.com.au/. 15 March 2022. unfit.
6. Web site: Ward . James . Nine announces brand relaunch for DRIVE . CarAdvice . CarAdvice.com Pty Limited . 10 June 2021.
7. Web site: Find a Babysitter . Nine for Brands . Nine Entertainment.
8. Web site: Timms . Delia . Bonnes . Jeff . About Find a Babysitter . Find a Babysitter . 10 June 2021.
9. Web site: Drive launches new brand and website . Nine for Brands . Nine Entertainment . 10 June 2021.
10. Web site: Fairfax Buys Aussie Online Dating Agency RSVP for A$38.9 Mln . Online Personals Watch . Internet Dating Excellence Association . 10 June 2021.
11. Web site: Thompson . Sarah . Mitchell . Jake . Friemann . Gretchen . RSVP To Merge With Oasis Active . Online Personals Watch . Internet Dating Excellence Association . 10 June 2021.
12. Web site: Brooks . Mark . RSVP Bought by Oasis Founders, Current Managers . Online Personals Watch . Internet Dating Excellence Association . 10 June 2021.