88 Rue du Rhone explained
| 88 Rue du Rhone |
| Owner: | My Maracujá Sàrl |
| Foundation: | 2012 |
| Defunct: | 2020 |
| Fate: | Bankruptcy |
| Founder: | Pierre and Elie Bernheim |
| Location City: | Geneva |
| Location Country: | Switzerland |
| Key People: | Pierre Bernheim |
| Industry: | Watchmaking |
| Products: | Wristwatches, timing devices/systems, contemporary accessories, Swiss made accessible watches |
88 Rue du Rhone was an independent brand of Swiss made watches, launched in 2012 by Elie and Pierre Bernheim, grandsons of the Swiss watchmaker Raymond Weil. As of 2020, the watchmaker was no longer in business after being declared bankrupt in November 2016.
The name "Rue du Rhone" was inspired from Geneva's street Rue du Rhône as well as the Rhône that runs through the heart of the city.[1] [2] [3] [4]
Watch collections
88 Rue du Rhone launched its first collection, Double 8 Origin, in 2012, featuring 100 Quartz, Automatic and Chronograph timepieces that range from .[5]
Promotional activities
In 2014, 88 Rue du Rhone was the official watch partner for the Miami International Film Festival.[6] [7]
88 Rue du Rhone was the Official Watch & Timing Partner of the British Academy of Film and Television Arts (BAFTA) and the Miami International Film Festival (MIFF).
88 Rue du Rhone also sponsored the inaugural Past Forward BAFTA Art Exhibition.[8]
Notes and References
- News: Bernheims to Debut 88 Rue du Rhone, New Swiss Brand . IW Magazine. 16 May 2012.
- Web site: The RAYMOND WEIL family creates new independent brand, Rue du Rhone. World Tempus. 22 May 2012. 1 March 2013. https://archive.today/20130412050015/http://www.worldtempus.com/en/news/top-news/detail/article/1337626923-raymond-weil-a-new-brand-88-rue-du-rhone. 12 April 2013. dead.
- Web site: New Brand: 88 Rue du Rhone . Worn & Wound. 26 June 2012.
- Web site: 88 Rue du Rhone . The Snob Magazine . 7 January 2013 . 1 March 2013 . https://web.archive.org/web/20140225075955/http://thesnobmag.com/index.php/fashion/rue-du-rhone/ . 25 February 2014 . dead .
- Web site: RAYMOND WEIL's grandsons launch own watch brand . WatchPro . 6 June 2012 . 7 March 2013 . https://web.archive.org/web/20140201154916/http://www.watchpro.com/13540-raymond-weils-grandsons-launch-own-watch-brand/1/print/ . 1 February 2014 . dead .
- News: prnewswire.com – 88 RUE DU RHONE Named Official Watch Of Miami International Film Festival 2014. PR Newswire.
- News: news.com – 88 RUE DU RHONE Named Official Watch Of Miami International Film Festival 2014 . 26 February 2014 . news.nom.co . 17 March 2014 . https://web.archive.org/web/20140317165701/http://www.news.nom.co/88-rue-du-rhone-named-official-watch-of-8183378-news/ . 17 March 2014 . dead .
- Web site: BAFTA Art Commission: Piccadilly to Jermyn St. 2012-2013 . British Academy of Film and Television Arts. 19 February 2013.
