| Category | Winner |
|---|
| Best in Auto | Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad produced by Nissan and Zocalo Group |
| Best in B2B | This Is a Generic Brand Video produced by Dissolve[3] |
| Best in Consumer Electronics | Samsung Takes a Bite Out of the Competition produced by Big Spaceship |
| Best in Education | Mute the Mouth: An Above the Influence Game produced by Atmosphere Proximity |
| Best in Events | 2014 MTV Video Music Awards produced by MTV |
| Best in Fashion, Beauty and Luxury | All Things Hair - Big Hair Meets Big Data produced by Weber Shandwick for Unilever |
| Best in Film | Devil Baby Attack produced by Thinkmodo |
| Best in Financial Services | - TDThanksYou produced by Diamond Integrated Marketing
|
| Best in Food & Beverage | Arby's Pop Culture Hat Trick produced by Agency: Edelman; Client: Arby's Restaurant Group, Inc. (ARG) |
| Best in Games | EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships |
| Best in Government & Politics | NASA Social Media produced by NASA& The Story of Jokowi's Impromptu Walkabout Campaign produced by BERAKAR KOMUNIKASI |
| Best in Health & Fitness | Google Glass Helped Kids in Hospital Visit Zoo produced by Memorial Hermann Health System & The Houston Zoo |
| Best in Home & Decor | Ikea hej produced by Agency: Razorfish Germany, Client: IKEA Deutschland, Partners: Bright Solutions GmbH, Floorplanner |
| Best in Hospitality | Meet Me at Starbucks produced by 72andSunny, m ss ng p eces, Co.MISSION, Ideas United |
| Best in Music | Kings of Leon & NachoVision produced by Phear Creative |
| Best in News | - Tiananmen89 produced by BBC World Service and BBC Chinese
|
| Best in Retail & E-Commerce | Best Buy Hinting Season produced by Best Buy, CP+B, PLUS Productions, Starcom USA |
| Best in Sports | adidas Brazuca produced by We Are Social |
| Best in Technology | Live From Space produced by Mullen, National Geographic |
| Best in Television | BoJack Horseman produced by Netflix and Ignition |
| Best in Tourism | Travel Wisconsin's #BragBadge Social Listening Campaign produced by The Wisconsin Department of Tourism and Laughlin Constable |
| Best in Travel | Happiest Travel Day produced by Mullen |
| Best in Wine, Beer & Spirits | Friends Are Waiting produced by Momentum Worldwide, Anheuser Busch | |
| Category | Winner |
|---|
| Best on Twitter | @NBAOfficial Instant Replay on Twitter produced by NBA Social Media |
| Best on Vine | Lowe's Vine TapThru produced by BBDO New York |
| Best on Instagram | GoPro produced by GoPro& Thrown Back Thursdays produced by Expedia, 180LA |
| Best on Snapchat | The Maze Runner: #SurviveTheNight produced by VaynerMedia, FOX Home Entertainment |
| Best on Tumblr | HBO's "Beautiful Death" Countdown for 'Game of Thrones' produced by HBO & 360i |
| Best on YouTube | GoPro: Best on YouTube produced by GoPro Media |
| Best on LinkedIn | Wells Fargo produced by Enterprise Social Media | |
| Category | Winner |
|---|
| Best Twitter Campaign | The Bench produced by Renegade & Leo Burnett Detroit |
| Best Facebook Campaign | Lidl Fan Cup / Play online. Shoot offline. produced by MRM//McCANN |
| Best Multi-Platform Campaign | Project Architeuthis produced by Agency of Record: Lowe Campbell Ewald, Client: Navy, Vendor: Puzzability |
| Best Tumblr Campaign | Starbucks Pumpkin Spice Latte Fall 2014 produced by Swift + Starbucks |
| Best Social Good Campaign | Humane Society Silicon Valley presents Eddie the Terrible produced by Humane Society Silicon Valley |
| Best Ambassador & Celebrity Campaign | Sphero & Zach Braff / Wish I Was Here Holiday Engagement produced by Sphero, Zach Braff, Wish I Was Here, Topspin Media | |
| Category | Winner |
|---|
| Best Integration with Live Television | NFL Total Access Social Experiencen produced by NFL Network/NFL Media Group |
| Best Mobile App | Ken Burns, the Definitive American History App produced by Big Spaceship& WE THE ECONOMY 20 Short Films You Can't Afford to Miss produced by Vulcan Productions and Cinelan |
| Most Creative Use of Technology | Wake Up & Smell The Bacon produced by Kraft Foods/ Oscar Mayer, 360i, Olson Engage, Starcom MediaVest Group, Dirty Robber |
| Best Use of Gamification | Project Architeuthis produced by Agency of Record: Lowe Campbell Ewald, Client: Navy, Vendor: Puzzability |
| Best Social Media Tool | American Red Cross & Bitly - Hope.ly produced by BBDO New York | |
| Category | Winner |
|---|
| Best Contest or Promotion | Foot Locker Horse With Harden produced by BBDO New York& #iamheretotakeyourjob Intern Draft produced by Havas Worldwide Chicago |
| Best Data Visualization | Trulia's 25 Most Appetizing Cities for Zombies produced by Trulia, Olson Engage, and The Vyater Group |
| Best Use of a Hashtag | - PutACanOnIt produced by Red Bull Media House
|
| Best Use of Video | Proud to Play produced by 72andSunny, Google, YouTube |
| Best Use of Humor | Devil Baby Attack produced by Thinkmodo |
| Best Use of a Meme | EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships |
| Best Use of an Animated GIFs | EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships |
| Best Photography and Graphics | First Ever Selfie with Jesus produced by The Flash Pack |
| Best Real-Time Responso | Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad produced by Nissan and Zocalo Group |
| Best IRL Activation | - TDThanksYou produced by Diamond Integrated Marketing
| |
