| 7flix | |
| Network: | Seven Network |
| Owner: | Seven West Media |
| Picture Format: | 576i SDTV |
| Type: | Movies • General entertainment |
| Country: | Australia |
| Language: | English |
| Area: | Sydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD, Northern NSW/Gold Coast, Southern NSW/ACT, Regional Victoria, Mildura |
| Sister Channels: | Channel 7 7HD 7two 7mate 7Bravo Racing.com TVSN |
| Website: | 7plus.com.au |
| Terr Serv 1: | Freeview Seven owned (virtual) |
| Terr Chan 1: | 76/66 |
| Terr Serv 2: | Freeview Seven Regional (virtual) |
| Terr Chan 2: | 66 |
| Online Chan 1: | 7plus |
7flix is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 28 February 2016.
7flix targets a variety of viewers and offers drama, comedy, reality, docusoap, and movies.[1]
On 18 December 2015, a test pattern began broadcasting on channel 76, reading "New Channel Coming Soon".[2] Seven acknowledged the broadcast, and director of programming, Angus Ross, formally announced on 1 February 2016 that Seven was launching a new channel, and more details would be released soon.[3] During the ad-break of miniseries Molly on 7 February 2016, Seven announced that channel 76 would be named 7flix, and would be launched on 28 February 2016.[4] [5] [6] [7] The "New Channel" test pattern then was replaced with a continuous promo loop for 7flix.
7flix began broadcasting at 6am on 28 February 2016 in MPEG-4.[8] The channel airs movies in its prime time slots with television series and other entertainment at other times.[9] 7flix was added to Seven's live-streaming service, PLUS7 Live, upon its launch.
On 13 April 2016, it was announced the channel would amend its schedule, shifting its focus from movies to more American dramas. This change began in the weeks prior, when Grey's Anatomy premiered at 8:30pm, which was initially designated as a "movie-exclusive" time slot. The change also saw the addition of repeats of Criminal Minds to Thursday nights.[10]
On 3 June 2016, 7flix became available on more TVs as the channel switched to MPEG-2.[11]
On 3 August 2017, 18 months after launching in metropolitan areas, Prime7 announced that it would carry 7flix to regional stations in northern and southern New South Wales, regional Victoria and Mildura.[12] The channel launched at 6:00 am on 3 September on digital channel 66, in an MPEG-4 format.[13]
In December 2019, the Seven Network announced that 7flix would rebrand in 2020 to target a young female audience. In July 2020, the Seven Network unveiled its new rebranding of 7flix, with a new purple ribbon-like design and text and on air graphics to coincide with the revamp of its multichannel stations.
The launch titles for 7flix included new episodes of US series Once Upon A Time, The Muppets, The Mindy Project, Cougar Town, and The Amazing Race, which had previously debuted on the Seven Network.[14] Premiere series such as Black-ish, Grandfathered, Galavant and Agent Carter debuted at a later date.[14] [15] Throughout 2016, new episodes of Agents of S.H.I.E.L.D., Grey's Anatomy, How to Get Away with Murder, Quantico and Scandal aired exclusively on the channel.[16] [17] Also featured on the channel were marathons of The Big Bang Theory,[18] but this series now is on 10 Peach.
7flix initially aired a variety of children's series from Disney including Austin & Ally, Dog with a Blog, I Didn't Do It, Jessie, Kirby Buckets, Lab Rats and Mighty Med.[19] The daytime schedule for the channel consists of classic sitcoms such as Benson, Bewitched, Good Times, I Dream of Jeannie and Who's The Boss?[8] 7flix also airs encores of local programmes from the Seven Network, including House Rules and First Dates.[20] [8]
In 2017, US drama The Astronaut Wives Club debuted, along with the premieres of comedy series Marry Me, Bad Teacher, Dr. Ken and The Real O'Neals.[21] [22] [23] [24] Australian comedy short form series Bent 101 also made its debut on the channel.[25]
How I Met Your Mother was added to 7flix in 2018, returning to the Seven Network as part of a deal with Fox.[26]
7flix aired content from the defunct 7food network channel until 1 December 2020.[27]
The network also has ongoing content new and classic film and television brands from Warner Bros. Pictures, 20th Century Studios, Walt Disney Pictures, Marvel Studios, Lucasfilm, Sony Pictures and Universal Pictures.
7flix is controlled from Broadcast Centre Melbourne and then transmitted via MediaHub in Sydney.
7flix is available in MPEG-2 standard definition digital in metropolitan areas and regional Queensland through Seven Network's owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth, STQ Queensland and NEN northern New South Wales/Gold Coast, CBN southern New South Wales/ACT, AMV Victoria and PTV Mildura/Sunraysia.
7flix became available to Foxtel cable subscribers with iQ3, iQ2 and iQ1.5 set top boxes on Channel 187 from 24 March 2016.[39]
At launch in February 2016, the logo used the generic logo of the Seven Network, with the red colour being replaced by pink, and the word "flix", written in italic lowercase letters, added next to it, but using its gradients.
On 24 July 2020, Seven Network unveiled its new 7flix logo, dropping the gradient pink logo and italic text in place of a solid purple logo and non-italic text as part of a major overhaul of its multichannel stations.