7flix explained

7flix
Network:Seven Network
Owner:Seven West Media
Picture Format:576i SDTV
Type:Movies • General entertainment
Country:Australia
Language:English
Area:Sydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD, Northern NSW/Gold Coast, Southern NSW/ACT, Regional Victoria, Mildura
Sister Channels:Channel 7
7HD
7two
7mate
7Bravo
Racing.com
TVSN
Website:7plus.com.au
Terr Serv 1:Freeview Seven owned (virtual)
Terr Chan 1:76/66
Terr Serv 2:Freeview Seven Regional (virtual)
Terr Chan 2:66
Online Chan 1:7plus

7flix is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 28 February 2016.

7flix targets a variety of viewers and offers drama, comedy, reality, docusoap, and movies.[1]

History

On 18 December 2015, a test pattern began broadcasting on channel 76, reading "New Channel Coming Soon".[2] Seven acknowledged the broadcast, and director of programming, Angus Ross, formally announced on 1 February 2016 that Seven was launching a new channel, and more details would be released soon.[3] During the ad-break of miniseries Molly on 7 February 2016, Seven announced that channel 76 would be named 7flix, and would be launched on 28 February 2016.[4] [5] [6] [7] The "New Channel" test pattern then was replaced with a continuous promo loop for 7flix.

7flix began broadcasting at 6am on 28 February 2016 in MPEG-4.[8] The channel airs movies in its prime time slots with television series and other entertainment at other times.[9] 7flix was added to Seven's live-streaming service, PLUS7 Live, upon its launch.

On 13 April 2016, it was announced the channel would amend its schedule, shifting its focus from movies to more American dramas. This change began in the weeks prior, when Grey's Anatomy premiered at 8:30pm, which was initially designated as a "movie-exclusive" time slot. The change also saw the addition of repeats of Criminal Minds to Thursday nights.[10]

On 3 June 2016, 7flix became available on more TVs as the channel switched to MPEG-2.[11]

On 3 August 2017, 18 months after launching in metropolitan areas, Prime7 announced that it would carry 7flix to regional stations in northern and southern New South Wales, regional Victoria and Mildura.[12] The channel launched at 6:00 am on 3 September on digital channel 66, in an MPEG-4 format.[13]

In December 2019, the Seven Network announced that 7flix would rebrand in 2020 to target a young female audience. In July 2020, the Seven Network unveiled its new rebranding of 7flix, with a new purple ribbon-like design and text and on air graphics to coincide with the revamp of its multichannel stations.

Programming

The launch titles for 7flix included new episodes of US series Once Upon A Time, The Muppets, The Mindy Project, Cougar Town, and The Amazing Race, which had previously debuted on the Seven Network.[14] Premiere series such as Black-ish, Grandfathered, Galavant and Agent Carter debuted at a later date.[14] [15] Throughout 2016, new episodes of Agents of S.H.I.E.L.D., Grey's Anatomy, How to Get Away with Murder, Quantico and Scandal aired exclusively on the channel.[16] [17] Also featured on the channel were marathons of The Big Bang Theory,[18] but this series now is on 10 Peach.

7flix initially aired a variety of children's series from Disney including Austin & Ally, Dog with a Blog, I Didn't Do It, Jessie, Kirby Buckets, Lab Rats and Mighty Med.[19] The daytime schedule for the channel consists of classic sitcoms such as Benson, Bewitched, Good Times, I Dream of Jeannie and Who's The Boss?[8] 7flix also airs encores of local programmes from the Seven Network, including House Rules and First Dates.[20] [8]

In 2017, US drama The Astronaut Wives Club debuted, along with the premieres of comedy series Marry Me, Bad Teacher, Dr. Ken and The Real O'Neals.[21] [22] [23] [24] Australian comedy short form series Bent 101 also made its debut on the channel.[25]

How I Met Your Mother was added to 7flix in 2018, returning to the Seven Network as part of a deal with Fox.[26]

7flix aired content from the defunct 7food network channel until 1 December 2020.[27]

The network also has ongoing content new and classic film and television brands from Warner Bros. Pictures, 20th Century Studios, Walt Disney Pictures, Marvel Studios, Lucasfilm, Sony Pictures and Universal Pictures.

Current programming

Comedy

Drama

News and documentaries

Reality

Religious

Former programming

Adult animation

Children

Preschool

Comedy

Drama

News and documentaries

Game shows

Reality

Cooking

Lifestyle

Soap opera

Availability

7flix is controlled from Broadcast Centre Melbourne and then transmitted via MediaHub in Sydney.

7flix is available in MPEG-2 standard definition digital in metropolitan areas and regional Queensland through Seven Network's owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth, STQ Queensland and NEN northern New South Wales/Gold Coast, CBN southern New South Wales/ACT, AMV Victoria and PTV Mildura/Sunraysia.

7flix became available to Foxtel cable subscribers with iQ3, iQ2 and iQ1.5 set top boxes on Channel 187 from 24 March 2016.[39]

Logo and identity history

At launch in February 2016, the logo used the generic logo of the Seven Network, with the red colour being replaced by pink, and the word "flix", written in italic lowercase letters, added next to it, but using its gradients.

On 24 July 2020, Seven Network unveiled its new 7flix logo, dropping the gradient pink logo and italic text in place of a solid purple logo and non-italic text as part of a major overhaul of its multichannel stations.

Slogans

See also

Notes and References

  1. Web site: Our Brands – Inside 7.
  2. Web site: Channel 7 launching new channel – Could HD be coming? . Trevor . Long . 18 December 2015 . 7 February 2016.
  3. Web site: TV Tonight. David. Knox. Programmer's Wrap 2016: Seven . 1 February 2016 . 7 February 2016.
  4. Web site: Seven launches new channel - 7flix. Pippa. Chambers. AdNews. 8 February 2016. 8 February 2016. 8 February 2016. live. https://web.archive.org/web/20160208013402/http://www.adnews.com.au/news/seven-launches-new-channel-7flix.
  5. Web site: Video: Seven releases first details for new multi-channel 7Flix . Perry . Kevin . 8 February 2016 . DeciderTV . 8 February 2016 . 11 February 2016 . https://web.archive.org/web/20160211212938/http://decidertv.com/page/2016/2/8/video-seven-releases-first-details-for-new-multi-channel-7flix . dead .
  6. Web site: Seven reveals new channel – 7flix . Burrowes . Tim . 7 February 2016 . mUmBRELLA . 7 February 2016.
  7. Web site: TV Tonight. David. Knox. 7flix to launch Feb 28 . 8 February 2016 . 8 February 2016.
  8. Web site: TV Tonight. David. Knox. 7flix is on the air . 28 February 2016 . 28 February 2016.
  9. Web site: 7Flix launches Tomorrow - Here's your Week One Guide . Perry . Kevin . 28 February 2016 . DeciderTV . 28 February 2016 . 11 March 2016 . https://web.archive.org/web/20160311063029/http://decidertv.com/page/2016/2/27/complete-guide-to-week-one-of-7flix-channel7 . dead .
  10. Web site: Knox. David. Less movies, more drama on 7flix.. TV Tonight. 13 April 2016. 16 April 2016.
  11. Web site: 7Flix. www.facebook.com.
  12. Web site: NEWSPrime7 launches 7Flix across regional NSW, ACT, Victoria and Gold Coast . Samios . Zoe . 3 August 2017 . Mumbrella . 4 August 2017.
  13. Web site: 7flix — Prime7 . 3 August 2017 . Prime Media Group . 4 August 2017 .
  14. Web site: TV Tonight. David. Knox. Returning: Once Upon a Time, The Amazing Race, The Muppets. 22 February 2016. 22 February 2016.
  15. Web site: Knox. David. Airdate: Galavant. TV Tonight. 9 March 2016. 17 March 2016.
  16. Web site: Gone: How to Get Away with Murder. Bumped: Quantico . 21 October 2016. 27 October 2016. David. Knox. TV Tonight.
  17. Web site: Multichannel Survey 2016: 7TWO / 7mate / 7flix. 21 June 2016. 1 May 2017. David. Knox. TV Tonight.
  18. Web site: Big Bang marathon is a big deal for 7flix . 20 October 2016. 27 October 2016. David. Knox. TV Tonight.
  19. Web site: Home Shopping replaces Saturday Disney. 1 October 2016. 6 March 2017. David. Knox. TV Tonight.
  20. Web site: 7flix Program Schedule for Week Commencing May 14, 2017. 8 May 2017. 31 May 2017. Mumbrella. Focal Attractions Pty Ltd.
  21. Web site: Airdate: Astronaut Wives Club. Returning: Scandal . 21 February 2017. 29 May 2017. David. Knox. TV Tonight.
  22. Web site: Airdate: Marry Me. Update: Quantico. 9 June 2017. 9 June 2017. David. Knox. TV Tonight.
  23. Web site: Airdate: Bad Teacher . 10 August 2017. 10 August 2017. David. Knox. TV Tonight.
  24. Web site: Airdate: Dr. Ken, The Real O'Neals.. 21 November 2017. 21 November 2017. David. Knox. TV Tonight.
  25. Web site: Airdate: Bent 101 . 26 May 2017. 14 June 2017. David. Knox. TV Tonight.
  26. Web site: Simpsons set for 7mate, MASH to 7TWO.. 30 January 2018. 1 February 2018. David. Knox. TV Tonight.
  27. Web site: Seven confirms 7food channel closure. 2019-12-16. TV Tonight. en-AU. 2019-12-16.
  28. Web site: Nine nabs Big Bang episodes back . 22 January 2018. 25 January 2018. David. Knox. TV Tonight.
  29. Web site: Prime to launch 7flix in September . 4 August 2017. 4 August 2017. David. Knox. TV Tonight.
  30. Web site: Airdate: Agent Carter. 18 May 2016. 25 May 2016. David. Knox. TV Tonight.
  31. Web site: Returning: Marvel's Agents of S.H.I.E.L.D. . 24 February 2017. 24 February 2017. David. Knox. TV Tonight.
  32. Web site: Returning: Marvel's Agents of SHIELD . 23 February 2018. 23 February 2018. David. Knox. TV Tonight.
  33. Web site: 7flix Program Schedule for Week Commencing June 4, 2017. 29 May 2017. 31 May 2017. Mumbrella. Focal Attractions Pty Ltd.
  34. Web site: Multichannel Survey: 7TWO, 7mate, 7flix.. 27 June 2017. 11 July 2017. David. Knox. TV Tonight.
  35. Web site: Returning: Once Upon a Time. 24 May 2016. 24 May 2016. David. Knox. TV Tonight.
  36. Web site: Airdate: Once Upon a Time in Wonderland. 31 March 2016. 25 May 2016. David. Knox. TV Tonight.
  37. Web site: Returning: Grey's Anatomy, How to Get Away with Murder, Scandal . 7 March 2016. 7 March 2016. David. Knox. TV Tonight.
  38. Web site: Returning: How to Get Away with Murder . 7 March 2016. 6 February 2018. David. Knox. TV Tonight.
  39. Web site: 7Flix on Foxtel. 23 February 2016.