| 51 Minds Entertainment | |
| Type: | Subsidiary |
| Genre: | Reality television |
| Predecessor: | 51 Pictures Mindless Entertainment |
| Founders: | Cris Abrego Mark Cronin |
| Location City: | Los Angeles, California |
| Location Country: | United States |
| Key People: | Cris Abrego Mark Cronin |
| Industry: | Television |
| Products: | Flavor of Love Below Deck |
| Num Employees: | 200+ |
| Num Employees Year: | 2008 |
| Parent: | Endemol USA (2008–2015) Endemol Shine North America (2015–present) |
51 Minds Entertainment (or Fifty One Minds Entertainment) is a production company specializing in reality TV, known for their "celebreality" programs on VH1.[1] [2] It was created in 2004 as a merger between Cris Abrego's 51 Pictures (formerly Brass Ring Entertainment) and Mark Cronin's Mindless Entertainment. In 2005, the company signed a two-year, seven series production deal with VH1.[3] The company has been credited in helping revive VH1 ratings during this time.[4] In 2008, the company was purchased by Endemol (later Endemol Shine Group, now Banijay Entertainment).[5]
In 2010, the company branched out in Internet distributed programming, producing The Tester for the PlayStation Network.[6] Other popular shows include Below Deck and their franchises on the NBCUniversal network Bravo.