360i explained

360i
Type:Subsidiary
Foundation:1998
Location:New York City, United States
Locations:Atlanta
Chicago
Los Angeles
New York
Area Served:Worldwide
Key People:Jared Belsky (CEO), Abbey Klaassen (President, New York), Menno Kluin (Chief Creative Officer), Doug Rozen (Chief Media Officer)
Industry:Marketing & advertising
Services:Marketing
Num Employees:1000+
Parent:Dentsu International

360i was a New York City-based digital agency[1] founded in 1998. It was a business unit of Dentsu.[2] [3]

Corporate history

360i was founded in 1998 in Atlanta by Dave Williams and Bryan Kujawski[4] as a search engine marketing agency and technology company for online brands. It was later acquired by Innovation Interactive.[5] At the time, 360i had 35 people in the agency and 15 people in its SearchIgnite technology business with revenue of close to $5 million.[6]

360i was acquired as a digitally-led communications agency.[5]

Innovation Interactive was acquired by Dentsu in 2010 for $275mm[7] and remains a unit of Dentsu, Inc.[5] Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter,[8] a 360i executive since 2005 and the founder of the firm's social media and strategy practices.[9] In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO.[10] That same year, President Jared Belsky was promoted to CEO, and CMO Abbey Klaassen was promoted to President, New York.[11]

The agency was named a Leader in The Forrester Wave: Performance Marketing Agencies, Q3 2019[12] and a Leader in The Forrester Wave: Search Marketing Agencies, Q1 2016 report by Forrester Research ."[13] 360i was named a MediaPost OMMA "Digital Agency of the Year" in 2013, 2014, and 2015,[14] [15] [16] and made the Ad Age A List in 2013, 2014, 2015, 2016, 2018 and 2019.[17] [18] [19] [20] [21] [22] In February 2018, 360i was named Adweek's Breakthrough Media Agency of the Year.[23] The agency was also named as one of Campaign's Top 25 Most Influential Agencies in 2019.[24]

In June 2022, Dentsu announced that 360i was being merged with its other creative agencies DentsuMB and Isobar under the Dentsu Creative label, effectively retiring the 360i brand.[25] [26]

Products and services

360i started out as a search engine marketing and optimization company.[5] In 2005 it began offering social media marketing programs.[9] In 2008, the agency rounded out its capabilities in strategy, media and creative.[27] [28] spanning the US, UK, Brazil and Canada.[29]

Notable work from the agency included "Adaptoys", a line of accessible toys that allow those living with paralysis to rejoin playtime,[30] Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII,[31] "Westworld: The Maze", HBO's first full-scale voice skill that is compatible with any Alexa enabled device,[32] the Global Oreo Vault,[33] and "OREO Left-Handers", the first-ever left-handed pack of OREO cookies.[34]

External links

Notes and References

  1. News: Steel. Emily. Job-Search Sites Face a Nimble Threat. The Wall Street Journal. March 26, 2010. New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.. October 9, 2007.
  2. News: Vranica. Suzanne. Dentsu in Talks to Buy Ad Firm. The Wall Street Journal. January 26, 2010. March 30, 2010. https://web.archive.org/web/20100408113955/http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html. April 8, 2010 . live.
  3. Web site: Patel. Kunur. Dentsu Acquires 360i, Taking a Big Digital Shop off the Table. Advertising Age. January 25, 2010. May 24, 2010. https://web.archive.org/web/20100409193007/http://adage.com/digital/article?article_id=141743. April 9, 2010. live.
  4. News: 360i. The Atlanta Journal-Constitution.
  5. News: Patel. Kunur. Dentsu Acquires 360i, Taking a Big Digital Shop off the Table. Advertising Age. January 25, 2010.
  6. News: Patel. Kunur. 360i Is No. 6 on the Ad Age Agency A-List. Advertising Age. January 24, 2011.
  7. News: Vranica. Suzanne. Dentsu in Talks to Buy Ad Firm. The Wall Street Journal. January 26, 2010.
  8. News: McClellan. Steve. 360i Revamps Top Management, Sarah Hofstetter Named Global CEO. Mediapost. February 12, 2013.
  9. News: Agency Marketer of the Year. iMedia Connection. February 11, 2015. https://web.archive.org/web/20150211232913/http://www.imediaconnection.com/iMediaLists/2014/agency-award-winners/Sarah-Hofstetter-CEO-360i/. February 11, 2015. dead. mdy-all.
  10. News: Management shifts at 360i as Belsky, Hofstetter take new roles. 2018-08-21. en.
  11. News: 360i CMO Abbey Klaassen named president of New York HQ. 2018-08-21. en.
  12. Web site: 360i Named a Leader in The Forrester Wave: Performance Marketing Agencies, Q3 2019. 2019-09-18. 360i Digital Agency Blog. en-US. 2020-02-25.
  13. Web site: The Forrester Wave: Search Marketing Agencies, Q1 2016. March 23, 2016. Forrester.
  14. Web site: MEDIA Names Carat, OMMA Names 360i Agencies Of The Year. November 25, 2013. Media Post.
  15. Web site: OMMA Digital Agency of the Year: 360i. December 16, 2014. Media Post.
  16. Web site: OMMA Digital Agency of the Year: 360i. January 19, 2016. Media Post.
  17. Web site: Ad Age's 2013 Agency A-List. January 28, 2013. Advertising Age.
  18. Web site: Ad Age's 2014 Agency A-List. February 3, 2014. Advertising Age.
  19. Web site: Ad Age's 2015 Agency A-List. January 26, 2015. Advertising Age.
  20. Web site: Ad Age's 2016 Agency A-List. January 25, 2016. Advertising Age.
  21. News: 360i Is No. 8 on Ad Age's 2018 A-List. 2018-08-21. en.
  22. Web site: Ad Age 2019 A-List No. 10: 360i. 2019-04-15. adage.com. en. 2020-02-25.
  23. News: 360i's Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017. 2018-08-21. en-US.
  24. Web site: Unveiled: Campaign US' top 25 most influential agencies. October 29, 2018. Lindsay. Stein. www.campaignlive.com. 2020-02-25.
  25. Web site: Dentsu International drops DentsuMB, 360i and Isobar names to break down silos. Campaign Asia. 2022-06-21. en.
  26. Web site: Dentsu Unites Creative Shops in Sweeping Reorganization. Ad Age. 2022-06-21. en.
  27. News: McIlroy. Megan. Search Specialist 360i Buys Design Shop i33. Advertising Age. March 18, 2008.
  28. News: Mandese. Joe. OMMA Digital Agency of the Year: 360i. Mediapost. December 16, 2014.
  29. News: McClellan. Steve. 360i Establishes Its First West Coast Office, In Los Angeles. Mediapost. September 16, 2014.
  30. Web site: Christopher Reeve's Son Announces Creation of Accessible Toys: 'Everyone Deserves the Chance to Play'. People. May 2, 2016.
  31. News: Sanders. Rachel. How Oreo Got That Twitter Ad Up So Fast. BuzzFeed. February 3, 2013.
  32. You Can Now Live Out 'Westworld' With Your Amazon Echo. WIRED. 2018-08-21. en-US.
  33. Web site: Zelaya . Ian . How Oreo Made a Doomsday Vault That Fans Voted 2020's Top Ad . 2023-07-07 . www.adweek.com . December 14, 2020 . en-US.
  34. News: Oreo launches limited edition packs for world's struggling lefties. 2018-08-21.

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