2 Towns Ciderhouse Explained

2 Towns Ciderhouse is an American artisan craft brewery of cider, based in Corvallis, Oregon. Established in 2010, the business produces large quantities of cider each year.

History

Establishment

2 Towns Ciderhouse, also referred to as 2 Towns, was launched in 2010 by three Oregonians — Lee Larsen, a graduate in finance from Oregon State University, Dave Takush, a fermentation science graduate from the same school, and graphic designer Aaron Sarnoff-Wood, a graduate of the University of Oregon.[1]

Sarnoff-Wood initially wanted to start a brewpub and contacted his friend Larsen, who shared a love for home brewing, to discuss the idea. However, high projected startup costs made this idea impractical, and the concept was abandoned.[2]

The pair became interested in the fermentation of apple cider to create hard cider. A test batch was made to be served in 2009 at Larsen's brother's wedding,[3] which proved extremely popular with guests — and the trio launched a commercial enterprise specializing in the beverage.

2 Towns Ciderhouse was launched in 2010 from a 1,000 square foot space in the Eastgate Business Center,[4] located between Corvallis and Albany, Oregon.[5] Despite the firm's location between the cities of Corvallis and Albany, the brand name was actually a reference to the college towns of Corvallis and Eugene, from which the three founding partners hailed.

The company sold approximately 100 cases a month during its first year of operations.[6]

Expansion

In 2012, the company moved to a 10,000-square-foot space in the same industrial park from which the company was launched. 2 Towns has production contracts with several orchards and launched its own orchard in 2012.

Product line

The first two varieties released commercially by 2 Towns Ciderhouse were "Incider", a semi-sweet beverage, and "Bad Apple".

Other specialty varieties are made, including a pear cider-based beverage and other creations using a range of additive flavoring ingredients, such as cinnamon, and ginger.

In addition to its year-round product line, 2 Towns makes specialized seasonal varieties and sometimes makes use of barrel-aging techniques associated with the making of wine and liquor.

2 Towns products are distributed in 22-ounce bottles, 12-ounce cans, and kegs. The company's total production for 2013 was estimated at 4,500 barrels (140,000 gallons).

Marketing

In 2014, 2 Towns signed on as an official sponsor of the Portland Timbers of Major League Soccer.[7] According to the terms of the deal, 2 Towns products would be available from multiple taps at all Timbers games and at other sporting events at Providence Park in Portland, including soccer games of the Portland Thorns FC.

Awards

See also

Further reading

Notes and References

  1. Theresa Hogue, "OSU Alums Rule the Ciderhouse," Life@OSU: The Lives and Stories of Oregon State University, www.oregonstate.edu/ Dec. 3, 2012.
  2. Nancy Raskauskas, "'Hard Core' Craftsmen," Corvallis Gazette-Times, Jan. 18, 2011.
  3. Laura McCandlish, "Corvallis' 2 Towns Ciderhouse Delivers the Goods with Artisan Brews," The Oregonian, March 20, 2012.
  4. Web site: Eastgate Business Center – Affordable Business Rental Space in Corvallis, Oregon. 2021-05-18. www.eastgatebusinesscenter.com.
  5. Bennett Hall, "Thirst for Cider Fuels 2 Towns' Growth," Corvallis Gazette-Times, Oct. 31, 2013.
  6. Denise Ruttan, "Cider Makers Become Orchardists to Meet Demand," Capital Press, Sept. 23, 2014.
  7. Bennett Hall, "2 Towns Inks Deal with Timbers," Corvallis Gazette-Times, Feb. 1, 2014.
  8. John Foyston, "Oregon Beer Wins More Gold," The Oregonian, Oct. 14, 2014.