2 Girls 1 Cup Explained
Hungry Bitches |
Director: | Marco Antônio Fiorito (as Marco Villanova) |
Producer: | MFX Media |
Starring: | Karla Latifa |
Cinematography: | Roger Wu |
Studio: | MFX Video |
Distributor: | Marco Fiorito |
Runtime: | 62 minutes |
Language: | Portuguese |
2 Girls 1 Cup is the unofficial nickname of the trailer for Hungry Bitches, a 2007 Brazilian scat fetish pornographic film produced by MFX Media. The trailer features two women defecating into a cup, taking turns in what appears to be consuming the excrement, and vomiting into each other's mouths.[1] "Lovers Theme" by Hervé Roy plays throughout the video.[2]
The video became one of the best-known shock videos in itself and for the reactions its graphic content elicited from viewers who had not seen it before.[3] [4] Around mid-October 2007, video-sharing sites including YouTube were flooded with videos of the reactions of first-time viewers.[5]
Production
Viewers often speculate that the apparent feces are actually food substances such as refried beans, ice cream, or peanut butter.[6] Some speculate that the vomit is real, but was regurgitated before reaching the stomach and does not contain any gastric acids. In the video, the majority of the vomit does not enter the mouths.[7] Pornographer Marco Antônio Fiorito unsuccessfully argued in a criminal court proceeding that the excrement was actually chocolate ice cream.[8]
Background
The video originated from a Brazilian distributor and pornographer, Marco Antônio Fiorito (born 1 July 1971, in São Paulo),[9] who describes himself as a "compulsive fetishist". Fiorito started having interest producing films in 1994, and in 1996, with his wife, Joelma Brito, using her artistic name Letícia Miller, he began a fetish film business[9] and soon moved on to coprophagia. The film was produced by MFX Video, one of several companies owned by Fiorito.[1]
Authorities in the United States have branded some of Fiorito's films as obscene and filed charges against Danilo Croce, a Brazilian lawyer living in Florida, listed as an officer of a company distributing Fiorito's films in the United States. Fiorito explained that had he known that selling his films in the U.S. was illegal, he would have stopped. In his declaration he stated "I would have stopped because the money is not the main reason that I make these films." He then added, "I have already made fetish movies with scat/feces using chocolate instead of feces. Many actors make scat films, but they don't agree to eat feces."
The first few seconds of the 2 Girls 1 Cup video contain the text "MFX 1209" (the production code for Hungry Bitches) and the URL mfxvideo.com, the website of Fiorito's MFX Video, leading some in the media to incorrectly believe the video is one of the many Croce had to surrender to the Department of Justice but was somehow leaked in the process.[10] [11]
Reaction videos
The popularity of 2 Girls 1 Cup was aided by a series of reaction videos; that is, videos depicting people reacting to watching it.[12] Many videos exist on YouTube of users showing the original video (off-camera) to their friends and filming their reactions, although some may be staged. Even Joe Rogan, host of Fear Factor, a show notorious for the disgusting things its contestants are dared to eat, had to turn away in a reaction video posted to his blog.[13] A reaction video starring a Kermit the Frog puppet proved very popular on the community-based website Digg.[14]
In January 2008, Slate documented the reaction video phenomenon with a slideshow featuring various reactions.[15] Violet Blue, an author, described this website as becoming "the new 'tubgirl' and goatse all in one disgusting moment of choco-poo-love" in a San Francisco Chronicle article.[16]
Veteran porn star Ron Jeremy walked off while watching the video on The Playhouse.[17] On the same program, singer Wyclef Jean sat through the whole thing without looking away or showing any apparent reaction, all while eating corn on the cob.[18] Ace Frehley, formerly of Kiss, was shown the video on The Opie and Anthony Show in July 2009, and was unfazed, declaring, "Crazier things than that have happened on the road."[19]
Impact
A short film by guitarist John Mayer was made and uploaded to his blog, also entitled 2 Guys 1 Cup, where Mayer and Best Week Ever correspondent Sherrod Small enjoy Pinkberry frozen yogurt in the same manner that the women in the original consumed the feces.[20] [21] Comedian Conan O'Brien created a parody called One Guy, Two Bowls starring Andy Richter, which shows Andy eating two bowls of soup. This video was created for O'Brien's comedic website Conan.XXX.[22] Filmmakers Justin Roiland and Christian Le Guilloux made a five-minute series called 2 Girls, 1 Cup: The Show for the short film competition site Channel 101. It debuted in first place on 27 January 2008.[23] Canadian comedian Jon Lajoie also made a song named "2 Girls 1 Cup song", which described the activities in the video as if the two women were expressing their love for each other. The music video gained over 15 million views on YouTube.[24]
In 2013, German company Media Markt marketed a cupcake maker dubbed "2 Girls 1 Cup-Cake Maker". The product's slogan was that it made cupcakes "So good that it's impossible to film."[25]
The first episode of sketch comedy show Inside Amy Schumer has a parody in which Amy Schumer auditions for a role in the film.[26] [27]
Media recognition
In the media, the video has been used as an example of the poor content quality of YouTube and similar video-sharing websites, and their tendency towards deliberately shocking content.[28] Esquire magazine showed the video to actor George Clooney during an interview, prompting him to compare it to a rodeo, saying the point of the video was to see "how long you can last".[29] In an episode of Tosh.0, the entire audience is filmed reacting to this video. Host Daniel Tosh called it the World's Largest Reaction Video in terms of number of people being filmed.[30] The cast of Avenue Q, responding to The Muppets' version of "Bohemian Rhapsody", made a video of "We Will Rock You"/"We Are the Champions" (known as "We Will Rock Q"), ending with Nicky surfing the internet, finding 2 Girls 1 Cup (indicated by the soundtrack), and vomiting as the screen fades to black.[31]
The Coca-Cola Company referenced the video in a 2010 promotional campaign for Dr Pepper on Facebook. The promotion, which was open to minors,[32] allowed Facebook users to let Dr Pepper publish embarrassing status updates on their profiles in exchange for a chance to win $1,000. One of the possible status updates was "I watched 2 girls one cup and felt hungry afterwards".[33] Jim Edwards of BNET said that Coca-Cola has full responsibility for allowing the situation to occur, arguing that Coca-Cola selected an advertising agency that openly advertised "profane" advertising campaigns and that the Coca-Cola executive who approved the 2 Girls 1 Cup line failed to do research on what the name meant.[33] The Coca-Cola Company later terminated its relationship with the digital marketing agency responsible for the campaign.[33] [34]
See also
Notes and References
- News: 2 Girls, 1 Cup: The Real Poop . . 30 November 2007 . 7 December 2007 . https://web.archive.org/web/20100102035152/http://www.thesmokinggun.com/archive/years/2007/1130071onecup1.html . 2 January 2010 . live.
- Declercq . Marie . Costa . Fabricio . 9 June 2017 . . Ten Years of '2 Girls 1 Cup,' the Most Memorable Brazilian Shit on the Internet . https://web.archive.org/web/20201109032153/https://www.vice.com/en/article/vbgdem/ten-years-of-2-girls-1-cup-the-most-memorable-brazilian-shit-on-the-internet . 9 November 2020 . live .
- News: Helen . Popkin . The Internet can't replace TV – yet . NBC News . 27 November 2007 . 7 December 2007. https://web.archive.org/web/20190610165259/http://www.nbcnews.com/id/21940676 . 10 June 2019 . dead .
- News: Kathryn . Amey . POP RHETORIC: Cute with Chris vs 2 girls, 1 cup . The McGill Tribune . 4 December 2007 . 7 December 2007 . https://web.archive.org/web/20100308093929/http://media.www.mcgilltribune.com/media/storage/paper234/news/2007/12/04/AE/Pop-Rhetoric.Cute.With.Chris.Vs.2.Girls.1.Cup-3129312.shtml . 8 March 2010 . dead.
- News: Karina . Longworth . Karina Longworth . Karina's Capsule: 2 Girls 1 Cup Reactions . NewTeeVee . 20 November 2007 . 7 December 2007 . https://web.archive.org/web/20100102052620/http://newteevee.com/2007/11/20/karinas-capsule-2-girls-1-cup-reactions/ . 2 January 2010 . live.
- Book: Technologies of sexiness : sex, identity, and consumer culture. Evans. Adrienne. Riley. Sarah. Oxford University Press. 2015. 9780199914760. Oxford. 68. 880808720.
- . 2 Girls 1 Cup and Many Reactions. Break.com Journal. Break.com. 5 August 2014. 4 December 2014. dead. https://web.archive.org/web/20141223155022/http://www.break.com/article/2-girls-1-cup-and-many-reactions-2744683. 23 December 2014.
- Book: Cusack, Carmen M.. Pornography and The Criminal Justice System. 3 December 2014. CRC Press. 9781482260021. 49.
- Web site: Fiorito's court statement . . 1 . live . https://web.archive.org/web/20121021205509/http://www.thesmokinggun.com/file/2-girls-1-cup-real-poop?page=0 . 21 October 2012. 12 June 2014 .
- News: Steve . Huff . 2 Girls, 1 Former Attorney General . Radar Magazine . 29 November 2007 . 8 December 2007 . https://web.archive.org/web/20090831111539/http://www.radaronline.com/exclusives/2007/11/2-girls-1-former-attorney-general.php . 31 August 2009 . dead.
- News: Two Girls One Cup: Danilo Simoes Croce . Anorak News . 1 December 2007 . 8 December 2007 . https://web.archive.org/web/20071213095530/http://www.anorak.co.uk/twitterings/178072.html . 13 December 2007 . dead.
- News: Dylan . Vox . Reactions to Disturbing '2 Girls 1 Cup' Video Flood YouTube . Gay Wired . 10 December 2007 . 18 December 2007 . https://web.archive.org/web/20080120004949/http://www.gaywired.com/article.cfm?section=66&id=17479 . 20 January 2008 . dead.
- Web site: Joe Rogan Watches 2 Girls 1 Cup Video. https://web.archive.org/web/20100108045859/http://www.break.com/index/joe-rogan-watches-2-girls-1-cup.html. dead. 8 January 2010.
- News: Will . Femia . User Generated Failure . msnbc's Clicked . 28 November 2007 . 8 December 2007 . https://web.archive.org/web/20090306080814/http://clicked.msnbc.msn.com/archive/2007/11/28/484924.aspx . 6 March 2009 . dead.
- News: Michael . Agger . 2 Girls 1 Cup 0 Shame . Slate Magazine . 31 January 2008 . 16 February 2008 . https://web.archive.org/web/20100106202012/http://www.slate.com/id/2182833 . 6 January 2010 . live.
- Web site: The 10 sex memes of 2007 From convictions to hoaxes, Violet Blue looks at 2007's most-clicked items. San Francisco Chronicle. 27 December 2007. 29 July 2008. https://web.archive.org/web/20090420105641/http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fg%2Fa%2F2007%2F12%2F27%2Fvioletblue.DTL . 20 April 2009 . dead.
- Web site: Ron Jeremy – 2 Girls 1 Cup Reaction.. YouTube. 16 November 2007 . 21 August 2017. https://www.webcitation.org/5mqnnT9fM?url=http://www.youtube.com/watch?v=w_V6xwCixLk. 17 January 2010. live. Playhouse TV. 16 November 2007. Retrieved on 15 September 2009 Web site: Ron Jeremy – 2 Girls 1 Cup Reaction . . 17 January 2010 . dead . https://www.webcitation.org/5mqnnT9fM?url=http://www.youtube.com/watch?v=w_V6xwCixLk. 17 January 2010 .
- Web site: Wyclef Jean 2 Girls 1 Cup Reaction. YouTube. 3 December 2007 . 5 September 2019. https://web.archive.org/web/20180527054829/https://www.youtube.com/watch?v=MBPMJ3ATeCo. 27 May 2018. live. Playhouse TV
- Web site: Ace Frehley from Kiss Watches 2 Girls 1 Cup . Youtube . 20 July 2009 . 16 July 2011 . https://web.archive.org/web/20140531064356/http://www.youtube.com/watch?v=jQrx11giO9w . 31 May 2014 . live .
- News: Ben . Conoley . John Mayer Enters Food Porn World With "2 Guys 1 Cup" . Chart Attack . 8 November 2007 . 8 December 2007 . https://web.archive.org/web/20100116095505/http://www.chartattack.com/news/44822/john-mayer-enters-food-porn-world-with-2-guys-1-cup . 16 January 2010 . dead.
- Web site: Team JM Blog " John Mayer – Battle Studies . Johnmayer.com . 14 July 2007 . 16 July 2011 . https://web.archive.org/web/20110711102201/http://www.johnmayer.com/blog#1560 . 11 July 2011 . dead.
- Web site: One Guy, Two Bowls: CONAN.XXX. teamcoco.com. 1 May 2018. live. https://web.archive.org/web/20171229172418/http://teamcoco.com/video/andy-full-xxx-video. 29 December 2017.
- Web site: 2 Girls, 1 Cup: The Show. https://web.archive.org/web/20091231195901/http://channel101.com/shows/show.php?show_id=286. dead. 31 December 2009.
- Web site: MacPherson . Guy . Jon Lajoie rides YouTube to fame . . Vancouver Free Press . https://web.archive.org/web/20100107183059/https://www.straight.com/article-274215/vancouver/lajoie-rides-youtube-fame . January 7, 2010 . December 9, 2009 . live.
- News: 13 March 2013. 2 Girls 1 Cup-Cake Maker Is Not What You Think. The Huffington Post. 2 December 2014. live. https://web.archive.org/web/20141223164143/http://www.huffingtonpost.com/2013/03/13/2-girls-1-cup-cake-maker-photo_n_2869760.html. 23 December 2014.
- Maerz . Melissa . 'Inside Amy Schumer' review: How one woman broke the rules of 'Cool Girl' comedy . . https://web.archive.org/web/20160425072034/https://ew.com/article/2013/04/30/inside-amy-schumer-review/ . April 25, 2016 . April 30, 2013 . live.
- Arons . Rachel . Nice Work, Amy Schumer . . . https://web.archive.org/web/20140831014831/https://www.newyorker.com/culture/culture-desk/nice-work-amy-schumer . August 31, 2014 . August 30, 2013 . live.
- News: Lynn . Crosbie . Unleashing our inner demons, site by sickening site . Globe and Mail . Canada . 11 March 2008 . 13 August 2022 . https://web.archive.org/web/20220813112343/https://www.theglobeandmail.com/arts/unleashing-our-inner-demons-site-by-sickening-site/article718526/ . 13 August 2022 . live.
- Web site: George Clooney Watches 2 Girls 1 Cup. https://web.archive.org/web/20090415222259/http://www.esquire.com/features/george-clooney-2-girls-1-cup-0408-3 . 15 April 2009. Esquire.
- Web site: Tosh.0. https://web.archive.org/web/20100106080704/http://www.comedycentral.com/tosh.0/2009/07/09/2-girls-1-cup-the-biggest-reaction-video-ever/. dead. 6 January 2010. Comedy Central.
- Web site: Avenue Q Rocks Muppets/Queen Video Parody . 5 May 2010 . . 24 September 2010 . dead . https://web.archive.org/web/20110203010708/http://www.playbill.com/playblog/2010/05/avenue-q-rocks-muppetsqueen-video-parody/ . 3 February 2011 . mdy-all.
- Web site: Dodd. Vikram. Coca-Cola forced to pull Facebook promotion after porn references. https://web.archive.org/web/20170328235743/https://www.theguardian.com/business/2010/jul/18/coca-cola-facebook-promotion-porn . 28 March 2017. The Guardian. 18 July 2010. 25 August 2010.
- Web site: Edwards. Jim. Why Coke Should Have Known Its "2 Girls 1 Cup" Campaign for Dr Pepper Was a Disaster Waiting to Happen. https://web.archive.org/web/20100817024515/http://www.bnet.com/blog/advertising-business/why-coke-should-have-known-its-82202-girls-1-cup-8221-campaign-for-dr-pepper-was-a-disaster-waiting-to-happen/5244 . 17 August 2010. BNET. 21 July 2010. 27 August 2010.
- Web site: Shearman. Sarah. Coca-Cola and Lean Mean split after Facebook gaffe. https://web.archive.org/web/20100731102339/http://www.marketingmagazine.co.uk/news/1018567/Coca-Cola-Lean-Mean-split-Facebook-gaff. 31 July 2010. Marketing Magazine. 27 July 2010. 25 August 2010.