2C Media Explained

Founded in 2005 by Chris Sloan and Carla Kaufman Sloan, 2C Media (2C) is a content production company and creative agency based in Miami, Florida.^[1] The company produces both original cable television programming (2C Originals) and broadcast promotion and design campaigns. The 2C production facility houses 13 edit suites, audio and in-house graphics.

Original content

The company's original programming division, 2C Originals, has developed and produced the following series and specials:

• "Dr. Miami" for WE tv premiered on March 31, 2017.^[2]
• "Growing Up Gator" for Great American Country premiered on October 24, 2014.^[3]
• "Florida Untamed" for Nat Geo WILD's Destination Wild series premiered on April 27, 2014.^{[4] [5]}
• "" for Travel Channel premiered on October 2, 2012.^[6]
• "Swamp Wars" for Animal Planet.^[7]
• "A Stand Up Mother" for (WE tv).^[8]

Broadcast promotion and design

A major segment of 2C's business is broadcast promotion and design, work that has included television series launch campaigns,^[9] streaming platform launch videos,^[10] brand integrations,^[11] sizzles, upfront presentations and other promotional elements. In 2019, the company was recognized for its contributions to this industry with its third Agency of the Year nomination from entertainment marketing association Promax.^[12] 2C ultimately earned a company-best 14 Promax Awards in 2019,^[13] with one of its winning projects, a brand integration for Discovery Channel's Shark Week and Crest, earning 6 Promax Awards, in addition to a previous Golden Trailer Award.^[14]

Flip2C

In 2016, 2C announced its digital joint venture with Flipeleven Creative to launch Flip2C, expanding its services beyond the traditional television and over-the-top (OTT) space to take on projects for technology companies. Flip2C capabilities include websites, apps, micro-sites, display ads, takeovers and mobile-first products and activations, as well as the scaled video capabilities and best practices to serve diverse platforms like Vine, Snapchat, Facebook and Instagram. Among the joint venture's initial projects was a multi-platform promotional campaign for The Weather Channel mobile application.^{[15] [16]} Most recently, Flip2C produced and delivered three branded videos for National Geographic’s Planet Or Plastic initiative and Brita's The Filtered Life initiative^[17] that were used across Facebook, Instagram and Snapchat, as well as on a special dedicated microsite.

External links

• • 2C Original Programming
• National Geographic Pro-Planet

Notes and References

1. News: Garvin. Glenn. South Florida’s 2C Media soars with promos, reality television shows. 22 August 2012. The Miami Herald. 29 July 2012.
2. News: Yousefi. Ryan. Dr. Schnoz Gets His Own TV Show, Dr. Miami. 12 July 2017. Miami New Times. Voice Media Group. March 22, 2017.
3. News: Boedeker. Hal. 'Growing Up Gator' offers glamorous gladiators. 4 November 2014. Orlando Sentinel. https://web.archive.org/web/20191022064021/http://touch.orlandosentinel.com/#section/-1/article/p2p-81751454/. 22 October 2019. dead.
4. Web site: Frazer. Bryant. Wildlife Documentary Tips from the Heart of Gator and Croc Country. StudioDaily. Access Intelligence. 3 July 2014.
5. Web site: Ritchie. Kevin. Nat Geo Wild to air "Florida Untamed" special. Realscreen. Brunico Communications Ltd. 3 July 2014.
6. News: Satchell. Arlene. MIA to appear in Travel Channel series in October. 30 August 2012. South Florida Sun-Sentinel. August 14, 2012. 2014-02-03. https://web.archive.org/web/20140203113324/http://articles.sun-sentinel.com/2012-08-14/business/sfl-mia-travel-channel-october-link-20120814_1_travel-channel-carry-on-bag-security-checkpoint. dead.
7. News: Fisher (AP). David. ‘Swamp Wars' pits humans vs. snakes, lizards. 30 August 2012. The Daily Herald. June 11, 2011.
8. News: FYI Miami. 30 August 2012. Miami Today News. March 25, 2010.
9. Web site: 2C Creative & CMT partner on Nashville project . Post Magazine . 22 August 2019.
10. Web site: Greeley . Paul . Sinclair Taps 2C To ‘Stirr’ Up Buzz For New Streamer . TVNewsCheck . NewsCheckMedia LLC . 22 August 2019.
11. Web site: Frazer . Bryant . Brand Integration: Crest Meets Discovery Channel's Shark Week . StudioDaily . 22 August 2019.
12. Web site: Albiniak . Paige . Promax Unveils 2019 North America, Global Excellence Awards . The Daily Brief . 22 August 2019.
13. Web site: CNN Worldwide and FX Networks Named Marketing Teams Of The Year At The Promax Awards 2019 . Multichannel News . 22 August 2019.
14. Web site: Hipes . Patrick . ‘John Wick: Chapter 3’ Wins Tops Honors At Golden Trailer Awards . Deadline . 22 August 2019.
15. Web site: Faw. Larissa. 2C, Flipeleven Launch Digital Shop. MediaPost. MediaPost Communications. 14 July 2017.
16. Web site: Flip2C Flips for Digital and Mobile-first Content Production. Digital Media World. 14 July 2017.
17. Web site: Gazdik . Tanya . Brita Urges Curbing Plastic Consumption . MarketingDaily . MediaPost . 22 August 2019.