24 Hrs (album) explained

24 Hrs
Type:studio
Artist:Olly Murs
Cover:Olly Murs - 24 Hrs.png
Recorded:2015–2016
Genre:Pop
Length:40:19
Producer:
Prev Title:Never Been Better
Prev Year:2014
Next Title:You Know I Know
Next Year:2018

24 Hrs is the fifth studio album by English recording artist Olly Murs, released through RCA Records on 11 November 2016. The album features the Platinum-certified UK top 20 hit "You Don't Know Love" and UK top-forty singles "Grow Up" and Unpredictable . Commercially, the album debuted atop the UK Albums Chart giving Murs his fourth UK number-one album.[1]

Promotion

Tour

In September 2016 Olly Murs announced he would embark on a UK Tour, called the Spring & Summer Tour 2017.

Singles

The lead single from the album, "You Don't Know Love", peaked at number 15 on the UK Singles Chart. The second single, "Grow Up" was released on 7 October 2016 and it peaked at number 25 in the UK Singles Chart.

On 18 November 2016, after the news of the album going to number 1, Murs did a Facebook Live stream and announced that "Years & Years" would be a new single off the album.[2]

The fourth single was announced to be "Unpredictable", which was re-released as a collaboration with Murs' fellow The X Factor contestant (and winner), Louisa Johnson. The release date of the new version was 31 May 2017.[3]

Promotional singles

"Back Around" was made available before the album's release as an instant gratification track on 4 November 2016.

Critical reception

Neil Z. Yeung of AllMusic gave the album three and a half stars in his review, writing "24 Hrs continues Olly Murs maturation, shedding some of his former pop/rock sound in favor of tighter dance-pop sheen and deeper lyrical content. The singer's fifth effort sounds slick indeed, serving up shimmering pop that connects the dots between contemporaries like the 1975, Years & Years, and DNCE. Save for the guitar-based 'Grow Up,' 24 Hrs' its primary objective is to inspire movement. The result is a highly enjoyable LP, upbeat and fun, despite the fact that much of the lyrical content revolves around a rough breakup. [...] Ultimately, 24 Hrs is comforting and reassuring in its ability to lift the spirits, healing broken hearts through dance therapy."

Commercial performance

The album debuted at number one on the UK Albums Chart on 18 November 2016 with sales of 58,000 copies, giving Murs his fourth consecutive UK number one album.[1]

Charts and certifications

Weekly charts

Chart (2016)Peak
position
Japanese Albums (Oricon)[4] 106
New Zealand Heatseekers Albums (RMNZ)[5] 7

Year-end charts

Chart (2016)Position
UK Albums (OCC)[6] 12
Chart (2017)Position
UK Albums (OCC)[7] 99

Certifications

24 Hrs (Acoustic)

24 Hrs (Acoustic)
Type:EP
Artist:Olly Murs
Prev Title:24 Hours
Prev Year:2016
Next Title:You Know I Know
Next Year:2018

24 Hrs (Acoustic) is an EP containing five acoustic versions of songs from the album, released on 24 December 2016.[8]

Track listing

Notes and References

  1. News: Official Charts Analysis: Olly Murs fifth album debuts at No.1. Jones. Alan. 18 November 2016. Music Week. Intent Media. 24 November 2016. subscription. 24 August 2017. https://web.archive.org/web/20170824010356/http://www.musicweek.com/analysis/read/official-charts-analysis-olly-murs-fifth-album-debuts-at-no-1/066613. live.
  2. News: Olly Murs' new single is called 'Years & Years'... so Years & Years now want to release 'Olly Murs'. Anderton. Joe. 26 November 2016. Digital Spy. 7 January 2017. 8 January 2017. https://web.archive.org/web/20170108110959/http://www.digitalspy.com/music/news/a815224/olly-murs-years-and-years-new-single-jokes/. live.
  3. Web site: Olly Murs to team with an X Factor winner for new single Unpredictable. Capital FM. 26 May 2017. 25 May 2017. https://web.archive.org/web/20170525075200/http://www.capitalfm.com/new-music/. live.
  4. Web site: オリー・マーズのアルバム売上ランキング. Oricon. 18 August 2020. 13 September 2020. https://web.archive.org/web/20200913163629/https://www.oricon.co.jp/prof/555477/rank/album/. live.
  5. Web site: NZ Heatseekers Albums Chart. Recorded Music NZ. 21 November 2016. 18 November 2016. 18 November 2016. https://web.archive.org/web/20161118103033/http://nztop40.co.nz/chart/albums?chart=4295. live.
  6. Web site: The Official Top 40 Biggest Albums of 2016. Official Charts Company. White. Jack. 30 December 2016. 31 December 2016. 30 December 2016. https://web.archive.org/web/20161230192414/http://www.officialcharts.com/chart-news/the-official-top-40-biggest-albums-of-2016__17580/. live.
  7. Web site: End of Year Album Chart Top 100 – 2017. Official Charts Company. 10 January 2018. 19 September 2016. https://web.archive.org/web/20160919093918/http://www.officialcharts.com/charts/end-of-year-artist-albums-chart/. live.
  8. Web site: iTunes - Music - 24 HRS (Acoustic) - EP by Olly Murs. iTunes Store. 8 January 2017. 3 November 2023. https://web.archive.org/web/20231103210748/https://music.apple.com/gb/album/24-hrs-acoustic-ep/1181548986. live.