24S Explained

Ceo:Eric Goguey
Industry:E-commerce
Products:Designer fashion
Launched:6 June 2017
Location City:Paris
Location Country:France
Language:English, French, German, Korean
Language Count:4
Type:Online shopping
Parent:LVMH

24S (formerly known as 24 Sèvres) is a French e-commerce luxury fashion company that went live on 6 June 2017. The site was launched by LVMH as an online equivalent to Le Bon Marché,[1] a department store the company had acquired in 1984. Eric Goguey, the chief executive officer, claimed at the time of launch that 24 Sèvres would compete against the online fashion giants Farfetch and Net-a-Porter, with an added focus on the style of Paris.[2] [3] Initially offering womenswear only, the company expanded into menswear in 2019.[4] Also in 2019, the site rebranded from 24 Sèvres to 24S.[5] The brand supports several young talents from the fashion industry, with the most recent examples including Ashlynn Parks,[6] Tokyo James[7] or Satoshi Kuwata.[8]

Notes and References

  1. Web site: The world of high fashion finally has its answer to Amazon. Engadget. AOL. Edgar. Alvarez. 13 July 2017. 16 July 2022.
  2. Web site: 24 Sèvres takes on Farfetch and Net-a-Porter. Kirsty. McGregor. 28 June 2017. 16 July 2022. Drapers. Metropolis International.
  3. Web site: Inside 24 Sèvres, LVMH's New Multi-Brand E-Commerce Play. subscription. Imran. Amed. Imran Amed. Business of Fashion. 17 May 2017. 16 July 2022.
  4. Web site: LVMH's 24S Launches Menswear. 21 June 2019. 16 July 2022. Chantal. Fernandez. Business of Fashion. subscription.
  5. Web site: Two years in, LVMH's 24 Sèvres has a new name and a new focus on international shoppers. Danny. Parisi. 31 May 2019. 16 July 2022. Glossy.
  6. Web site: FWO . 2023-02-28 . LVMH Prize's 24s.com Invites You to Discover Ashlynn Park and Conner Ives Capsule Collections . 2024-06-17 . Fashion Week Online® . en.
  7. Web site: Onessimo . Gabriella . 2023-07-14 . 24S and Tokyo James unveil exclusive capsule collection . 2024-06-17 . FashionUnited . en.
  8. Web site: 24S « PARISIAN PLAYGROUND » CAPSULE : INTERVIEW WITH SATOSHI KUWATA, SETCHU CRASH Magazine . 2024-06-17 . www.crash.fr.

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