| Date: | 22–27 July |
| Edition: | 80th |
| Category: | ATP 250 series |
| Surface: | Clay / Outdoor |
| Location: | Kitzbühel, Austria |
| Venue: | Tennis stadium Kitzbühel |
| Champs: |  Matteo Berrettini |
| Champd: |  Alexander Erler / Andreas Mies |
The 2024 Generali Open Kitzbühel was a tennis tournament played on outdoor clay courts. It was the 80th edition of the Austrian Open Kitzbühel, and part of the ATP 250 tournaments on the 2024 ATP Tour. It took place at the Tennis stadium Kitzbühel in Kitzbühel, Austria, from 22 through 27 July 2024.[1]
See main article: 2024 Generali Open Kitzbühel – Singles.
Matteo Berrettini def. 
Hugo Gaston, 7–5, 6–3[2]See main article: 2024 Generali Open Kitzbühel – Doubles.
Alexander Erler / Andreas Mies def. Constantin Frantzen / Hendrik Jebens, 6–3, 3–6, [10–6]| Country | Player | Rank1 | Seed | |
|---|---|---|---|---|
 Argentina | Sebastián Báez | 19 | 1 | |
| Alejandro Tabilo | 20 | 2 | ||
| Argentina | ||||
 Spain | Pedro Martínez | 49 | 4 | |
| Austria | Sebastian Ofner | 50 | 5 | |
| Spain | Roberto Carballés Baena | 54 | 7 | |
 Serbia | Laslo Djere | 57 | 8 |
The following players received wildcards into the main draw:
The following player received entry as an emergency substitution:
The following player received entry as a special exempt:
The following players received entry from the qualifying draw:
The following players received entry as lucky losers:
Hamad Medjedovic Tomás Martín Etcheverry → replaced by 
Gustavo Heide Thiago Seyboth Wild
Casper Ruud → replaced by Dominic ThiemThe following pairs received wildcards into the doubles main draw:
The following pair received entry as alternates:
Victor Vlad Cornea → replaced by Ivan Sabanov / Matej Sabanov Alexander Erler / Lucas Miedler → replaced by Alexander Erler / Andreas Mies Yannick Hanfmann / Andreas Mies → replaced by 
Petr Nouza / Patrik Rikl Nicolás Jarry / Alejandro Tabilo → replaced by 
Boris Arias / Federico Zeballos
United Kingdom
Mexico
Tunisia
Ecuador
Kazakhstan