| Game Name: | Frisco Bowl |
| Subheader: | 6th Frisco Bowl |
| Title Sponsor: | Scooter's Coffee |
| Date Game Played: | December 19 |
| Year Game Played: | 2023 |
| Football Season: | 2023 |
| Stadium: | Toyota Stadium |
| City: | Frisco, Texas |
| Visitor School: | University of Texas at San Antonio |
| Visitor Name Short: | UTSA |
| Visitor Nickname: | Roadrunners |
| Visitor Record: | 8–4 |
| Visitor Conference: | The American |
| Visitor Coach: | Jeff Traylor |
| Visitor 1Q: | 0 |
| Visitor 2Q: | 21 |
| Visitor 3Q: | 7 |
| Visitor 4Q: | 7 |
| Home School: | Marshall University |
| Home Name Short: | Marshall |
| Home Nickname: | Thundering Herd |
| Home Record: | 6–6 |
| Home Conference: | Sun Belt |
| Home Coach: | Charles Huff |
| Home 1Q: | 7 |
| Home 2Q: | 10 |
| Home 3Q: | 0 |
| Home 4Q: | 0 |
| Mvp: | Joshua Cephus (WR, UTSA) &<br>Kam Alexander (CB, UTSA)[1] |
| Odds: | UTSA by 8[2] |
| Referee: | Rodney Burnette (CUSA)[3] |
| Attendance: | 11,215 |
| Us Network: | ESPN |
| Us Announcers: | Jorge Sedano (play-by-play), Rocky Boiman (analyst), and Dawn Davenport (sideline) |
| Intl Network: | ESPN Deportes |
The 2023 Frisco Bowl was a college football bowl game played on December 19, 2023, at Toyota Stadium located in Frisco, Texas. The sixth annual Frisco Bowl featured the UTSA Roadrunners from the American Athletic Conference and the Marshall Thundering Herd from the Sun Belt Conference. The game began at approximately 8:00 p.m. CST and was aired on ESPN.[4] [5] The Frisco Bowl was one of the 2023–24 bowl games concluding the 2023 FBS football season. The game was sponsored by coffeehouse chain Scooter's Coffee and was officially known as the Scooter's Coffee Frisco Bowl.
Consistent with conference tie-ins, the game featured the UTSA Roadrunners from the American Athletic Conference (The American or AAC), and the Marshall Thundering Herd from the Sun Belt Conference. This was the fourth all-time meeting between Marshall and UTSA; Marshall entered the game leading the series, 2–1. The Thundering Herd and Roadrunners were both members of Conference USA (CUSA) prior to the Thundering Herd joining the Sun Belt in 2022 and the Roadrunners joining the AAC in 2023.[6]
See main article: 2023 Marshall Thundering Herd football team.
The Thundering Herd started the season hot, winning their first four games including a victory over Power Five foe Virginia Tech. However, the Herd then had a five-game losing streak, with all but one of the losses being by two scores or more. Heading into the final week of the regular season, the Herd sat at 5–6 and needed a victory over Arkansas State to clinch bowl eligibility, which they managed to do behind a five-touchdown game from Cam Fancher to finish the season with a record of 6–6.
This was Marshall's first appearance in the Frisco Bowl.
See main article: 2023 UTSA Roadrunners football team.
Coming off a CUSA title by the 2022 Roadrunners, UTSA returned quarterback Frank Harris for its first season in The American. UTSA started the season 1–3, with Harris missing two games due to suffering a turf toe injury. However, the Roadrunners roared back to win their first seven games of conference play upon Harris' return, setting up a key game in Week 13 against Tulane. Behind a 16-point second quarter, Tulane defeated UTSA, 29–16, earning the right to play in the AAC Championship Game, while UTSA finished third in the conference. Harris suffered a shoulder injury in the Tulane game that kept him out of the bowl game. The Roadrunners entered the Frisco Bowl with a record of 8–4.
This was UTSA's second Frisco Bowl appearance, joining San Diego State as the only teams to appear in multiple Frisco Bowls. The Roadrunners appeared in, and lost, the 2021 Frisco Bowl.