Scottish Challenge Cup Explained

Scottish Challenge Cup
Founded:1990
Number Of Teams:52 (2024–25)
Current Champions:Airdrieonians
Most Successful Club:Falkirk (4 titles)
Broadcasters:BBC Alba
Premier Sports
Current:2024–25 Scottish Challenge Cup

The Scottish Professional Football League Challenge Cup,[1] [2] [3] commonly known as the Scottish League Challenge Cup[4] [5] or Scottish Challenge Cup, and currently known as the SPFL Trust Trophy for sponsorship reasons, is an association football knock-out cup competition run by the Scottish Professional Football League (SPFL). It is recognised as the third most prestigious knockout trophy in Scottish football, after the Scottish Cup and the Scottish League Cup.

The competition was first held during the 1990–91 season as the B&Q Centenary Cup to celebrate the 100th anniversary of the formation of the Scottish Football League (SFL). It was intended to be a one-off competition but was continued due to its popularity. It was originally contested by SFL (SPFL since 2013) teams below the top level of the Scottish football league system; select teams from lower levels of the league system were added in 2011–12, and guest teams from outside Scotland in 2016–17. For the 2019–20 edition there were 58 teams: 30 from the SPFL; the twelve Under-21 teams of the Scottish Premiership clubs; four each from the Highland League and Lowland League; and two guest teams from each of the NIFL Premiership, Cymru Premier, English National League, and League of Ireland Premier Division up until the 2019–20 season.[6]

The first winner of the tournament was Dundee, who defeated Ayr United.[7] Falkirk are the most successful team in the tournament with four wins, most recently in 2012. The current holders are Airdrieonians, who defeated The New Saints in the 2024 Final.[8]

Format

The Challenge Cup is a knock-out tournament. Within a regionalised format, clubs are paired at random and the first club drawn listed as the home team. The winner of each match progresses to the next round and the loser is eliminated from the tournament. Every match, including the final, is a one-legged tie that lasts 90 minutes plus any additional stoppage time. If no clear winner has been determined after 90 minutes of normal time, 30 minutes of extra time is played. If the score is still level after extra time then the winner is decided by a penalty shoot-out.

Beginning with the 2016–17 season, the competition has been expanded to 58 entrants. All Scottish Professional Football League (SPFL) clubs will participate, with the thirty clubs from the Championship, League One and League Two now joined by Under-20 teams from the twelve Premiership clubs. Also participating by invitation will be four teams each from the Highland and Lowland Leagues and eight entrants from outside Scottish football – two each from the NIFL Premiership in Northern Ireland, the National League in England, League of Ireland and the Welsh Premier League in Wales, until 2021 when the decision was made to only have the Scottish clubs participating due to the ongoing coronavirus pandemic. Teams are seeded to enter the competition over any of the first four rounds, after which eight teams will remain to contest the quarter-finals. The final is played at a neutral venue.[9]

In May 2024, it was announced the Cup would return to being Scottish-only for the 2024-25 season, with more Highland and Lowland League teams taking the place of the invited Northern Irish and Welsh clubs.[10]

History

The competition was created in the 1990–91 season to celebrate the 100th anniversary of the formation of the Scottish Football League in 1890.[11] It was intended to run for only one season but continued due to its popularity. This was reflected in high attendances at matches in the later rounds of the tournament including a full capacity crowd of 11,500 at Fir Park in the first final.[12] The cup was sponsored by DIY retail company B&Q and named the B&Q Centenary Cup[13] for the first year and continued as the B&Q Cup for four seasons afterwards. The competition was run for three seasons without a sponsor due to the league covering the tournament costs and prize money, but was unsustainable and resulted in it being cancelled for one season in 1998–99 before being re-established in 1999 with a new sponsor. Although it is not as popular as competitions like the Scottish Cup, it provides smaller clubs with a realistic opportunity of winning a trophy due to the absence of top-tier clubs from the tournament.[14] When Stenhousemuir won the final in 1995 it was regarded as the club's greatest achievement in its 111-year history.[15] Attendances at matches in the earlier rounds of the tournament are not dissimilar to average home attendances in league competition[16] [17] but as the competition reaches the latter stages they generally increase; Annan Athletic's record attendance of 1,575 was set in a semi-final match against Falkirk in 2011.[18] [19]

The number of competitors has varied in relation to the number of clubs with Scottish Football League membership. The first tournament featured the 28 clubs in the First and Second Divisions which reduced to 26 until 1994 when the league was expanded and restructured into three divisions; increasing the number of eligible clubs to 30. In the 2010–11 competition the two highest ranked clubs from the Highland Football League with a Scottish Football Association licence were invited to compete, in order to bring the number of competitors to 32.[20] [21] Before the change in 2010, several clubs received a random bye in the first round in order to even out the number of fixtures. The Challenge Cup continued under the auspices of the Scottish Professional Football League after the Scottish Football League merged with the Scottish Premier League in 2013. One change at this time was that the two invitational places were split, with only one place filled by a Highland League club (with a valid SFA club licence) and the other place going to the winner of a preliminary round tie between clubs from the East of Scotland League and the South of Scotland League.[22] This was simplified in the 2014–15 season, with the two additional places going to the Highland League champion (Brora Rangers) and the Lowland League champion (Spartans).[23] From 2016 to 2017 the competition has been further expanded with the addition of Scottish Premiership Under-20 teams, additional places for the Highland and Lowland Leagues, which now have four representatives each, as well as the top two teams from Northern Ireland and Wales. The top two teams not to qualify for European competition from the League of Ireland were included in the competition for the 2017 - 18 season.[24]

From 2018–19, the competition was further expanded with the two highest ranked teams still remaining in England's National League to take part from the second round. The first English teams to compete were Sutton United and Boreham Wood.[25] The age level was raised for colts teams from under-20 to under-21 in a rule change introduced by the SPFL ahead of 2018–19 competition.[26] The 2018–19 final also saw Connah's Quay Nomads become the first non-Scottish side to play in the final.

The Covid-19 pandemic in Scotland had a significant impact on the competition. The 2019 - 20 final, between Inverness Caledonian Thistle and Raith Rovers, was originally scheduled for 28 March 2020 but was postponed and later cancelled, with the teams sharing the title.[27] Continuing restrictions on fans entering stadiums meant that the competition was unviable for most SPFL clubs, and the scheduled 2020 - 21 edition was cancelled in October 2020. It was announced in May 2021, that only Scottish clubs would participate in 2021 - 22 due to the coronavirus pandemic.[28]

Venues

In the rounds before the final, the venue of each match is determined when the fixtures are drawn; the first club drawn in a fixture is named the home team and chooses the venue for the match, usually its own home ground. The venue may be switched to that of the away team or changed to a neutral venue for security reasons such as being unable to host a club with a large travelling fan base or the venue being unavailable.[29] [30]

Final venue

The final match of the tournament is played at a neutral venue, usually one that is geographically close or equidistant to where the clubs contesting the match are based. As of 2024, eleven different venues have hosted the final. Fir Park in Motherwell was the first, in 1990, and has since hosted four more finals, the last in 2017. McDiarmid Park in Perth has been the most frequent venue, staging it ten times between 1994 and 2018. Other venues to host the final more than once are Broadwood Stadium (Cumbernauld), Excelsior Stadium (Airdrie), Almondvale Stadium (Livingston) and Falkirk Stadium (Falkirk).[31] The 2016 final was held at Hampden Park, the national stadium in Glasgow, due to the large support of eventual winners Rangers;[32] that final drew the competition's record attendance of over 48,000.[33]

Winners and finalists

A total of 27 clubs have reached the final, of whom 17 have won the competition. The first winners were Dundee in 1990. The most successful club is Falkirk with four wins from four final appearances.[34] Ross County, Inverness Caledonian Thistle, Queen of the South and Hamilton Academical are the only four clubs to have reached the final five times, Ross County and Hamilton Academical winning on three occasions, Inverness Caledonian Thistle winning two and sharing one and Queen of the South winning twice and losing thrice. Three clubs have reached the final in successive seasons; Ayr United did so in the first two years of the tournament but lost both. The only teams to have successfully defended their title are Hamilton Academical and the original Airdrieonians.[35] It is possible for the winner of the tournament to be unable to defend their title; if a club is promoted from the Scottish Championship (second tier) in the same season to the Scottish Premiership (first tier), the club becomes ineligible to compete in the tournament. This has happened to Falkirk twice, Inverness Caledonian Thistle, St Mirren, Rangers and Ross County.

Most winners and finalists have been from the second tier, while only four teams have won the competition from below this division. Stenhousemuir became the first team to do so in 1995, followed by Stranraer a year later in 1996 and Alloa Athletic in 1999. The most recent club to win from below the second tier was Queen of the South, in 2013.[36] All winners and runners-up from below the second tier have been from the third tier.

In 2019, Connah's Quay Nomads of Wales were the first non-Scottish side to get to the final of the Scottish Challenge Cup; despite taking the lead in the 21st minute, they eventually lost 3–1.

Finals

The winner of the tournament is decided by a final elimination match which lasts 90 minutes plus any additional stoppage time.[37] If the score is level and a winner has not been determined after 90 minutes of normal time, 30 minutes of extra time is played, followed by a penalty shoot-out if the score is still level. Eight finals have gone to extra time, with two being decided in this period of play. The further six have been decided by penalty shoot-out.

Key to list of finals
align=center style="background-color:#cef2e0"Match went to extra time
align=center style="background-color:#cedff2"Match decided by a penalty shoot-out after extra time
align=center style="background-color:#fff4a7"Winning team won the second tier of Scottish football league system
ItalicsTeam from below the second tier of the Scottish football league system
,,, or Team from outside the Scottish football league system

Results

Scottish Challenge Cup finals
scope=colSeasonscope=colWinner[38] [39] scope=colScorescope=colRunner-upscope=colVenue[40] scope=colAttendance
scope=row style=text-align:center1990–91Dundee †3–2 *Ayr UnitedFir Park11,506
scope=row style=text-align:center1991–92Hamilton Academical1–0Ayr UnitedFir Park9,663
scope=row style=text-align:center1992–93Hamilton Academical3–2MortonLove Street7,391
scope=row style=text-align:center1993–943–0St MirrenFir Park13,763
scope=row style=text-align:center1994–95Airdrieonians †3–2 *DundeeMcDiarmid Park8,844
scope=row style=text-align:center1995–96Stenhousemuir †0–0Dundee UnitedMcDiarmid Park7,856
scope=row style=text-align:center1996–97Stranraer1–0St JohnstoneBroadwood Stadium5,222
scope=row style=text-align:center1997–98Falkirk1–0Queen of the SouthFir Park9,735
scope=row style=text-align:center1998–99Competition suspended due to lack of sponsorship
scope=row style=text-align:center1999–2000Alloa Athletic †4–4Inverness Caledonian ThistleExcelsior Stadium4,043
scope=row style=text-align:center2000–01Airdrieonians †2–2LivingstonBroadwood Stadium5,623
scope=row style=text-align:center2001–02Airdrieonians2–1Alloa AthleticBroadwood Stadium4,548
scope=row style=text-align:center2002–03Queen of the South2–0Brechin CityBroadwood Stadium6,428
scope=row style=text-align:center2003–042–0Airdrie UnitedMcDiarmid Park5,428
scope=row style=text-align:center2004–052–1Ross CountyMcDiarmid Park7,471
scope=row style=text-align:center2005–062–1Hamilton AcademicalExcelsior Stadium9,613
scope=row style=text-align:center2006–07Ross County †1–1ClydeMcDiarmid Park4,062
scope=row style=text-align:center2007–08St Johnstone3–2Dunfermline AthleticDens Park6,446
scope=row style=text-align:center2008–09Airdrie United †2–2Ross CountyMcDiarmid Park4,091
scope=row style=text-align:center2009–10Dundee3–2Inverness Caledonian ThistleMcDiarmid Park8,031
scope=row style=text-align:center2010–11Ross County2–0Queen of the SouthMcDiarmid Park5,124
scope=row style=text-align:center2011–12Falkirk1–0Hamilton AcademicalAlmondvale Stadium5,210
scope=row style=text-align:center2012–13Queen of the South †1–1Partick ThistleAlmondvale Stadium9,452
scope=row style=text-align:center2013–14Raith Rovers †1–0 *RangersEaster Road19,983
scope=row style=text-align:center2014–15Livingston4–0Alloa AthleticMcDiarmid Park2,869
scope=row style=text-align:center2015–164–0PeterheadHampden Park48,133
scope=row style=text-align:center2016–17Dundee United2–1Fir Park8,089
scope=row style=text-align:center2017–18Inverness Caledonian Thistle1–0McDiarmid Park4,602
scope=row style=text-align:center2018–19 Connah's Quay NomadsCaledonian Stadium3,057
scope=row style=text-align:center2019–20Final match not played; trophy shared by Inverness Caledonian Thistle and Raith Rovers[41]
scope=row style=text-align:center2020–21Tournament cancelled
scope=row style=text-align:center2021–22Raith Rovers3–1Queen of the South4,452
scope=row style=text-align:center2022–23Hamilton Academical1–0Raith RoversFalkirk Stadium5,566
scope=row style=text-align:center2023–24Airdrieonians2–1 The New SaintsFalkirk Stadium3,191

Performance by club

Clubs shown in italics are no longer in existence.

Club!scope="col"
WinsLast final wonRunners-upLast final lostTotal final appearances
Falkirk4201204
Hamilton Academical32023220125
Inverness Caledonian Thistle32020220095
Ross County32019220085
Raith Rovers32022120234
Airdrieonians (1878)3200103
Queen of the South22013320225
Dundee22009119943
Airdrieonians22024120033
St Mirren12005220173
Alloa Athletic11999220153
Dundee United12017119952
Rangers12016120142
Livingston12015120002
St Johnstone12007119962
Stranraer1199601
Stenhousemuir1199501
Ayr United0219912
The New Saints0120241
Connah's Quay Nomads0120191
Dumbarton0120181
Peterhead0120161
Partick Thistle0120131
Dunfermline Athletic0120071
Clyde0120061
Brechin City0120021
Morton0119921

List of winning managers

List of winning managers
scope=col width=10%Seasonscope=col width=15%Manager[42] scope=col width=5%Nationalityscope=colClubscope=colNotes
scope=row style=text-align:center1990–91ScotlandDundee
scope=row style=text-align:center1991–92ScotlandHamilton Academical
scope=row style=text-align:center1992–93ScotlandHamilton Academical
scope=row style=text-align:center1993–94ScotlandFalkirk
scope=row style=text-align:center1994–95ScotlandAirdrieonians
scope=row style=text-align:center1995–96ScotlandStenhousemuirFirst manager to win the competition with a club outside of the second tier.
scope=row style=text-align:center1996–97ScotlandStranraer
scope=row style=text-align:center1997–98ScotlandFalkirk
scope=row style=text-align:center1999–2000 (2)ScotlandAlloa AthleticFirst manager to win the competition more than once, with two different clubs.
scope=row style=text-align:center2000–01ScotlandAirdrieonians
scope=row style=text-align:center2001–02ScotlandAirdrieonians
scope=row style=text-align:center2002–03ScotlandQueen of the South
scope=row style=text-align:center2003–04Scotland
scope=row style=text-align:center2004–05ScotlandFalkirk
scope=row style=text-align:center2005–06ScotlandSt Mirren
scope=row style=text-align:center2006–07ScotlandRoss County
scope=row style=text-align:center2007–08ScotlandSt Johnstone
scope=row style=text-align:center2008–09ScotlandAirdrie United
scope=row style=text-align:center2009–10ScotlandDundee
scope=row style=text-align:center2010–11ScotlandRoss County
scope=row style=text-align:center2011–12ScotlandFalkirk
scope=row style=text-align:center2012–13ScotlandQueen of the South
scope=row style=text-align:center2013–14ScotlandRaith Rovers
scope=row style=text-align:center2014–15ScotlandLivingston
scope=row style=text-align:center2015–16EnglandRangersFirst non-Scottish manager to win the competition.
scope=row style=text-align:center2016–17ScotlandDundee United
scope=row style=text-align:center2017–18 (2)ScotlandInverness Caledonian ThistleFirst manager to win the cup more than once with the same club.
scope=row style=text-align:center2018–19Steven Ferguson
Stuart Kettlewell
ScotlandRoss CountyFirst co-managers to win the cup
scope=row style=text-align:center rowspan="2" 2019–20 (3)ScotlandInverness Caledonian ThistleFirst manager to win the cup three times
ScotlandRaith Rovers
scope=row style=text-align:center2021–22 (2)ScotlandRaith RoversFirst manager to win the cup two years in a row
scope=row style=text-align:center2022–23ScotlandHamilton Academical
scope=row style=text-align:center2023–24ScotlandAirdrieonians

Sponsorship and media coverage

The Scottish Challenge Cup has been sponsored several times since it was introduced in 1990. The sponsor has been able to determine the name of the competition. There have been four sponsors since the competition's formation as well as several name changes within the duration of each sponsorship. The competition relies on revenue earned from sponsorship although it has been able to run without a sponsor over two periods but had to be suspended for one season in 1998–99 as a consequence.

Selected games have been broadcast live on the Scottish Gaelic language television channel BBC Alba since 2008,[50] which is run jointly by former sponsor MG Alba and the BBC.[51] Every final since the 2008 final has been broadcast live on the channel[52] and the arrangement was extended for three more years in 2012 despite the end of MG Alba's sponsorship of the competition in 2011.[53] With the expansion of the competition to include teams from Northern Ireland and Wales from 2016 to 2017, additional contracts for live match coverage have been agreed with Premier Sports and S4C.

See also

Notes and References

  1. http://www.scottishfootballleague.com/stats/records/challenge-cup/ The Scottish Football League Challenge Cup Final Results
  2. http://www.dafc.co.uk/articles/20120725/preview-forfar-athletic_2207955_2857331 Preview Forfar Athletic
  3. http://scottish-football-historical-archive.com/challengecup.htm Scottish Football League Challenge Cup
  4. Fisher, Stewart. "Beginner's Guide to the Bell's Cup ...". The Sunday Herald. 4 August 2002.
  5. http://www.dundeeunitedfc.co.uk/index.asp?pg=292 League Challenge Cup
  6. News: Scottish Challenge Cup: Bray Wanderers and Sligo Wanderers 'relishing' trophy chance. 7 June 2017. BBC Sport. 7 June 2017.
  7. http://www.soccer.mistral.co.uk/sfleg/slcc.htm Scottish League Challenge Cup
  8. News: Airdrieonians win SPFL Trust Trophy to thwart The New Saints record . 2024-03-24 . BBC Sport . en-GB.
  9. News: Challenge Cup expansion announced – Scottish Professional Football League. 9 June 2016. Scottish Professional Football League. 8 June 2016. 7 November 2017. https://web.archive.org/web/20171107112345/https://spfl.co.uk/news/article/spfl-announces-challenge-cup-expansion/. dead.
  10. Web site: Prize money boost for SPFL Trust trophy as cross-border teams drop out .
  11. "With the Scottish Football Museum at Hampden; Now You Know". Evening Times, Glasgow. 22 December 2007.
  12. https://web.archive.org/web/20140407094741/http://www.thesundaytimes.co.uk/sto/sport/article200740.ece Caught in Time: Dundee win the B&Q Centenary Cup, 1990
  13. http://www.dailyrecord.co.uk/sport/football/alba-cup-final-inverness-caledonian-1042896 Alba Cup Final: Inverness Caledonian Thistle 2 Dundee 3
  14. McCarra, Kevin. "Shootout victory for Stenhousemuir after 111 years", The Times, 6 November 1995. Retrieved 23 April 2013.
  15. http://www.stenhousemuirfc.com/club/history/ A Brief History of Stenhousemuir Football Club
  16. Web site: Rangers: Life in Scottish Division Three beckons . . 14 July 2012 . 23 April 2013.
  17. Web site: Annan v Livingston – 28th Jul 2012 . . 28 July 2012 . 23 April 2013.
  18. http://www.annanathleticfc.com/matchdetails.asp?mid=518 "Annan Athletic 0 – 3 Falkirk"
  19. http://www.scottishfootballleague.com/news/article/record-day-at-annan/ "Record day at Annan"
  20. Web site: Highland duo enter new Ramsdens Cup . . 6 June 2011 . 6 June 2011.
  21. http://www.johnogroat-journal.co.uk/News/Wick-Academy-to-play-Raith-Rovers-in-Ramsdens-cup.htm Wick Academy to play Raith Rovers in Ramsdens cup
  22. Web site: Rangers to travel to face Albion Rovers in Ramsdens Cup first round . sport.stv.tv . STV . 28 June 2013 . 11 April 2014.
  23. https://www.bbc.co.uk/sport/0/football/28115445 Scottish Challenge Cup gets new sponsorship deal
  24. Web site: Sligo Rovers and Bray in next season's Scottish Challenge Cup . BBC Sport . 14 February 2017 . 14 February 2017.
  25. Web site: National League sides join IRN-BRU Cup – Scottish Professional Football League. spfl.co.uk. en-GB. 2018-06-08. 12 June 2018. https://web.archive.org/web/20180612143325/https://spfl.co.uk/news/article/national-league-sides-join-irn-bru-cup/. dead.
  26. Web site: IRN-BRU CUP RULE CHANGES ANNOUNCED . . 27 June 2018 . 21 May 2019.
  27. Web site: Inverness Caledonian Thistle and Raith Rovers share last season's Scottish Challenge Cup . BBC Sport . 30 April 2021 . 30 April 2021.
  28. Web site: Scottish Challenge Cup cancelled for season 2020-21 . BBC Sport . 2 October 2020 . 3 October 2020.
  29. News: Rangers to kick off season with Ramsdens Cup tie at Brechin . . 17 July 2012 . 6 April 2013.
  30. http://www.clydefc.co.uk/news/2012/06/12/4128/#.UWA5u0paaLY Ramsdens Cup Draw
  31. https://www.bbc.co.uk/sport/0/football/20184286 Livingston to host Ramsdens Cup final for second season in row
  32. News: Challenge Cup final: Hampden to stage Rangers v Peterhead. 10 April 2016. BBC Sport. 15 December 2015.
  33. Web site: Rangers 4-0 Peterhead. 8 June 2018. BBC Sport. 10 April 2016.
  34. http://www.statto.com/football/stats/scotland/challenge-cup/honours Scottish Challenge Cup Honours
  35. http://news.bbc.co.uk/sport1/hi/scotland/1598965.stm Airdrie retain Challenge Cup
  36. https://www.bbc.co.uk/sport/0/football/22043859 Queen of the South 1-1 Partick Thistle (6-5 pens)
  37. http://www.scottishfootballleague.com/football/challenge-cup/format/ Format
  38. https://www.rsssf.org/tabless/scotchcuphist.html Scottish League Challenge Cup Finals
  39. https://spfl.co.uk/news/previous-irn-bru-cup-finals PREVIOUS IRN-BRU CUP FINALS
  40. http://www.scottishfootballleague.com/news/article/the-league-challenge-cup-final-resu/ Bell's Cup
  41. Web site: Inverness Caledonian Thistle and Raith Rovers share last season's Scottish Challenge Cup . BBC Sport . 30 April 2021 . 30 April 2021.
  42. Web site: Petrofac Cup: Winning managers . . 5 April 2016 . 12 April 2017.
    Web site: Irn–Bru Cup: Winning managers . . 21 March 2017 . 12 April 2017.
    Web site: IRN-BRU CUP WINNING BOSSES . . 20 March 2019 . 20 March 2019.
  43. News: SFL Announces Sponsor of the Challenge Cup.. 30 July 2008. Scottish Football League. 11 April 2009.
  44. http://www.scottishfootballleague.com/news/article/ramsdens-sponsor-the-challenge-cup/ Ramsdens Sponsor the Challenge Cup
  45. http://www.spfl.co.uk/news/article/petrofac-training-services-to-sponsor-challenge-cup// Petrofac Training to sponsor Challenge Cup
  46. Web site: Revamped Challenge Cup could pave the way for more cross-border competitions . Herald Scotland . Graeme . Macpherson . 8 June 2016 . 9 June 2016.
  47. http://spfl.co.uk/news/article/irn-bru-adds-fizz-to-challenge-cup/// IRN-BRU adds fizz to Challenge Cup
  48. Web site: Scottish Challenge Cup: New sponsor a sweet deal . BBC Sport . 26 June 2019.
  49. Web site: SPFL Trust Trophy revealed & new funds launch . spfltrust.org . 15 October 2020 . 15 October 2020.
  50. News: BBC Alba to screen live SFL games. BBC Sport. 3 February 2009. 11 April 2009.
  51. http://news.bbc.co.uk/sport1/hi/football/scot_cups/7625048.stm BBC Alba to cover Challenge Cup
  52. http://www.dailyrecord.co.uk/sport/football/sfls-delight-at-joy-sponsorship-deal-985514 SFL's delight at joy sponsorship deal for Challenge Cup
  53. https://www.bbc.co.uk/sport/0/football/18982362 BBC ALBA extend Ramsdens Challenge Cup TV deal