| Date: | 31 July – 6 August |
| Edition: | 73rd |
| Category: | World Tour 250 series |
| Surface: | Clay / outdoor |
| Location: | Kitzbühel, Austria |
| Venue: | Tennis stadium Kitzbühel |
| Champs: | Philipp Kohlschreiber |
| Champd: | Pablo Cuevas /  Guillermo Durán |
The 2017 Generali Open Kitzbühel was a men's tennis tournament played on outdoor clay courts. It was the 73rd edition of the Austrian Open Kitzbühel, and part of the World Tour 250 series of the 2017 ATP World Tour. It took place at the Tennis stadium Kitzbühel in Kitzbühel, Austria, from 31 July until 6 August 2017. Unseeded Philipp Kohlschreiber won the singles title.
| Country | Player | Rank1 | Seed | |
|---|---|---|---|---|
| Pablo Cuevas | 26 | 1 | ||
 Italy | Fabio Fognini | 31 | 2 | |
| Italy | Paolo Lorenzi | 36 | 3 | |
 France | Gilles Simon | 39 | 4 | |
| Robin Haase | 50 | 5 | ||
| Jan-Lennard Struff | 54 | 6 | ||
 Czech Republic | Jiří Veselý | 55 | 7 | |
| Argentina | Horacio Zeballos | 57 | 8 |
The following players received wildcards into the singles main draw:
The following player received entry as a special exempt:
The following players received entry from the qualifying draw:
The following player entered as a lucky loser:
Nicolás Almagro →replaced by Carlos Berlocq Federico Delbonis →replaced by 
Thiago Monteiro David Ferrer →replaced by 
Mikhail Youzhny
Denis Istomin →replaced by Renzo Olivo
Martin Kližan →replaced by 
Dušan Lajović Viktor Troicki →replaced by Andrey Kuznetsov| Country | Player | Country | Player | Rank1 | Seed | |
|---|---|---|---|---|---|---|
 Poland | Marcin Matkowski | Serbia | Nenad Zimonjić | 77 | 1 | |
| Julio Peralta | Argentina | Horacio Zeballos | 78 | 2 | ||
 New Zealand | Marcus Daniell | Brazil | Marcelo Demoliner | 95 | 3 | |
| Pablo Cuevas | Argentina | Guillermo Durán | 115 | 4 |
The following pairs received wildcards into the doubles main draw:
See main article: 2017 Generali Open Kitzbühel – Singles.
See main article: 2017 Generali Open Kitzbühel – Doubles.
Guillermo Durán defeated Hans Podlipnik-Castillo / 
Andrei Vasilevski 6–4, 4–6, [12–10]
