The 2012 BNP Paribas Primrose Bordeaux was a professional tennis tournament played on clay courts. It was the fifth edition of the tournament which was part of the 2012 ATP Challenger Tour. It took place in Bordeaux, France between 14 and 20 May 2012.
| Country | Player | Rank1 | Seed | |
|---|---|---|---|---|
 France | Jérémy Chardy | 52 | 1 | |
 Belgium | Steve Darcis | 63 | 2 | |
| France | Benoît Paire | 67 | 3 | |
 Argentina | Leonardo Mayer | 68 | 4 | |
 Spain | Rubén Ramírez Hidalgo | 73 | 5 | |
| France | Édouard Roger-Vasselin | 84 | 6 | |
| Björn Phau | 85 | 7 | ||
| Rui Machado | 87 | 8 |
The following players received wildcards into the singles main draw:
The following players received entry as a special exempt into the singles main draw:
The following players received entry from the qualifying draw:
See main article: 2012 BNP Paribas Primrose Bordeaux – Singles.
Martin Kližan def. 
Teymuraz Gabashvili, 7–5, 6–3See main article: 2012 BNP Paribas Primrose Bordeaux – Doubles.
Martin Kližan / Igor Zelenay vs. Olivier Charroin / 
Jonathan Marray, 7–6(7–5), 4–6, [10–4]