| 2011 MTV Video Music Awards | |
| Date: | Sunday, August 28, 2011 |
| Location: | Nokia Theatre (Los Angeles, California) |
| Country: | United States |
| Network: | MTV and VH1 |
| Producer: | Amy Doyle Garrett English Jesse Ignjatovic Dave Sirulnick |
| Director: | Hamish Hamilton |
| Most Awards: | Katy Perry and Adele (3 each) |
| Most Nominations: | Katy Perry (10) |
| Previous: | 2010 |
| Next: | 2012 |
The 2011 MTV Video Music Awards took place on August 28, at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. On July 20, the nominees were announced. Katy Perry received the most nominations this year at ten, followed by Adele, and Kanye West, who were both tied at seven. A Britney Spears tribute was held, consisting of adult and children dancers alike, they wore costumes based on the music videos of Spears. Hamish Hamilton directed the show.
At the ceremony, Katy Perry won three awards, including top prize Video of the Year for "Firework". Adele also won three awards, all in the technical fields, including Best Cinematography, Best Art Direction and Best Editing for "Rolling in the Deep". Britney Spears won a total of two awards, Best Pop Video for her single "Till the World Ends" and the Michael Jackson Video Vanguard Award for her influence and impact in music. Lady Gaga also won two awards, including Best Female Video for "Born This Way".Other winners included Beyoncé, Justin Bieber, Tyler, the Creator, Nicki Minaj, Kanye West (shared with Perry), Foo Fighters, and the Beastie Boys who all won one apiece.
During the awards ceremony, Beyoncé revealed that she was pregnant with her first child, when she ended her performance of "Love on Top" (2011).[1] The Huffington Post later confirmed that Knowles was five-months pregnant and her pregnancy announcement had broken the "most tweets per second recorded for a single event" Twitter record, receiving 8,868 tweets per second.[2] MTV reported that Knowles' performance of "Love on Top" and the announcement of her pregnancy at the awards ceremony combined with Britney Spears tribute helped 2011's MTV Video Music Awards become the most-watched broadcast in MTV history, pulling in 12.4 million viewers. In addition, data from Google Insights showed that the most searched for term from August 29, 2011 to September 4, 2011 was "Beyonce pregnant" which reached 'breakout' levels – a term used by Google to describe a search with an increase of over 5,000 percent.[3]
| Performer(s) | Song(s) | |
|---|---|---|
| Pre-show | ||
| "You Make Me Feel..." | ||
| Main show | ||
| Jessie J House Artist | "Price Tag" "Girls Just Want to Have Fun" "Do It Like a Dude" "Rainbow" "Firework" "Domino" "No Scrubs" "Who's Laughing Now" "Forget You" "Nobody's Perfect" "Mamma Knows Best" | |
| "Yoü and I" | ||
| "Otis" | ||
| "Give Me Everything" | ||
| "Someone Like You" | ||
| "Yeah 3x" "Beautiful People" | ||
| "...Baby One More Time" "Oops!... I Did It Again" "Stronger" (interlude) "(You Drive Me) Crazy" (interlude) "Toxic" "Circus" "Me Against the Music" "Hold It Against Me" (interlude) "I'm a Slave 4 U" "Till the World Ends" | ||
| "Love on Top" | ||
| "My Body" | ||
| "Valerie" | ||
| "How to Love" "John" | ||
Nominees were announced on July 20, 2011. Winners are in bold.
Katy Perry – "Firework"
Justin Bieber – "U Smile"
"Lady Gaga – "Born This Way"
Tyler, The Creator – "Yonkers"
Britney Spears – "Till the World Ends"
Foo Fighters – "Walk"
Katy Perry (featuring Kanye West) – "E.T."
Beastie Boys – "Make Some Noise" (Director: Adam Yauch)
Beyoncé – "Run the World (Girls)" (Choreographer: Frank Gatson, Sheryl Murakami and Jeffrey Page)
Katy Perry (featuring Kanye West) – "E.T." (Special Effects: Jeff Dotson for Dot & Effects)
Adele – "Rolling in the Deep" (Art Director: Nathan Parker)
Adele – "Rolling in the Deep" (Editor: Art Jones at Work)
Adele – "Rolling in the Deep" (Director of Photography: Tom Townend)
Wisin & Yandel – "Zun Zun Rompiendo Caderas"